Channels Of Distribution Test
Which of the following is an example of an industrial user:
A hairstylist buying new scissors to perform haircuts
Which of the following products would likely use an exclusive distribution pattern
A large piece of farm machinery
A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of
Assortment
The total number of members in a channel is called
Channel length
___________ are financial penalties assessed for a variety of problems, such as late shipments or damaged merchandise.
Chargeback
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
Producer to agent to retailer to consumer
Retailers perform an important channel activity by negotiating with consumers on issues such as
Delivery
Channels of distribution benefit businesses by
Getting their products to consumers more efficiently
Marketers determine distribution intensity so they can achieve
Ideal market exposure
Marketers want to achieve ________ by making their product available to each and every customer who might buy it.
Ideal market exposure
Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ producers per-unit cost for goods
Reduce
Wal-Mart, Domino's Pizza, and Avis Rent-a-Car are examples of
Retailers
Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
Their target markets' needs and wants
Which of the following is NOT a condition that must exist for channels to be effective
They must have at least five members
What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?
Wholesaler
Producers are able to match their production to the needs of consumers or industrial users because intermediaries
develop an assortment of goods
Producers who eliminate all middlemen in the channel are said to be using _____ distribution
direct
Marketers use _________ distribution to maintain tight control over a product.
exclusive
Who is often closer to final consumers than producers are and can provide valuable marketing information? ___________
intermediaries
Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)
intermediary
The use of intermediaries enables producers to make larger profits because intermediaries
may sell more than the producer could sell on its own
Channel members add value to a product by
performing certain channel activities
A channel task should be performed by the channel member who
performs it best
Channel members should share an equal commitment to the product's
quality
A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of
quantity
__________ are businesses that buy consumer goods or services and sell them to ultimate consumers.
retailers
Channels of distribution allow channel members to share
risk
An intermediary function that makes goods available to consumers where they are wanted and needed is
transporting and storing
A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of
vertical conflict
Which of the following intermediaries never actually owns the products it promotes and sells:
Agents
Which of the following is an example of an ultimate consumer:
A teenager buying her/his first car
The goal of channels of distribution is to move products from producers to
Final consumers
When marketers are trying to reach the greatest number of consumers possible, they use a(n) __________distribution pattern.
Intensive
Which of the following retailers would be most likely to be part of the producer to retailer to consumer channel:
Large retail chain
Channels of distribution benefit consumers by
Making a variety of product available to them
What distribution channel is used for high-priced industrial goods when the producer does not have its own sale force?
Producer to agent to user
What is the most common channel of distribution for large industrial goods?
Producer to industrial user
Which of the following is a direct channel of distribution for consumer goods and services
Producer to ultimate consumer
The first decision that marketers must make when managing channels is
Setting channel objectives
The costs of promoting products are often
Shared by channel members
Which of the following services would be distributed by a producer to agent to consumer channel
Travel planning
Which of the following is a benefit of channels of distribution
We can more easily obtain products from all over the world
Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)
Wholesaler
An advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel is that
Wholesalers usually buy in large quantities
Where does a channel of distribution begin?
With the producer