Channels Of Distribution Test

Which of the following is an example of an industrial user:

A hairstylist buying new scissors to perform haircuts

Which of the following products would likely use an exclusive distribution pattern

A large piece of farm machinery

A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of

Assortment

The total number of members in a channel is called

Channel length

___________ are financial penalties assessed for a variety of problems, such as late shipments or damaged merchandise.

Chargeback

Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?

Producer to agent to retailer to consumer

Retailers perform an important channel activity by negotiating with consumers on issues such as

Delivery

Channels of distribution benefit businesses by

Getting their products to consumers more efficiently

Marketers determine distribution intensity so they can achieve

Ideal market exposure

Marketers want to achieve ________ by making their product available to each and every customer who might buy it.

Ideal market exposure

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ producers per-unit cost for goods

Reduce

Wal-Mart, Domino's Pizza, and Avis Rent-a-Car are examples of

Retailers

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine

Their target markets' needs and wants

Which of the following is NOT a condition that must exist for channels to be effective

They must have at least five members

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?

Wholesaler

Producers are able to match their production to the needs of consumers or industrial users because intermediaries

develop an assortment of goods

Producers who eliminate all middlemen in the channel are said to be using _____ distribution

direct

Marketers use _________ distribution to maintain tight control over a product.

exclusive

Who is often closer to final consumers than producers are and can provide valuable marketing information? ___________

intermediaries

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

intermediary

The use of intermediaries enables producers to make larger profits because intermediaries

may sell more than the producer could sell on its own

Channel members add value to a product by

performing certain channel activities

A channel task should be performed by the channel member who

performs it best

Channel members should share an equal commitment to the product's

quality

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of

quantity

__________ are businesses that buy consumer goods or services and sell them to ultimate consumers.

retailers

Channels of distribution allow channel members to share

risk

An intermediary function that makes goods available to consumers where they are wanted and needed is

transporting and storing

A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of

vertical conflict

Which of the following intermediaries never actually owns the products it promotes and sells:

Agents

Which of the following is an example of an ultimate consumer:

A teenager buying her/his first car

The goal of channels of distribution is to move products from producers to

Final consumers

When marketers are trying to reach the greatest number of consumers possible, they use a(n) __________distribution pattern.

Intensive

Which of the following retailers would be most likely to be part of the producer to retailer to consumer channel:

Large retail chain

Channels of distribution benefit consumers by

Making a variety of product available to them

What distribution channel is used for high-priced industrial goods when the producer does not have its own sale force?

Producer to agent to user

What is the most common channel of distribution for large industrial goods?

Producer to industrial user

Which of the following is a direct channel of distribution for consumer goods and services

Producer to ultimate consumer

The first decision that marketers must make when managing channels is

Setting channel objectives

The costs of promoting products are often

Shared by channel members

Which of the following services would be distributed by a producer to agent to consumer channel

Travel planning

Which of the following is a benefit of channels of distribution

We can more easily obtain products from all over the world

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)

Wholesaler

An advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel is that

Wholesalers usually buy in large quantities

Where does a channel of distribution begin?

With the producer