Chapter 1 Quiz

Why are relationships important in marketing? A. Happy customers will readily advocate for their favorite brands through word-of-mouth marketing. B. Happy customers are willing to pay more for solutions from the brands they love. C. All of these are reasons why relationships are important in marketing. D. Happy customers are more immune to competing offers.

C

Which of these is NOT true about the 7 Ps of marketing? A. The pieces are interdependent B. The customer is at the center C. The mix of the 7 Ps can provide differentiation D. The 7 Ps focus on advertising

D

True or False: The marketing mix framework shows that promotion is not all that marketing is.

TRUE

True or False: The customer should ideally be at the center of the marketing process.

True

A restaurant's decor would be considered which of the 7 Ps? a. Physical Evidence b. Place c. Promotion d. process

a

Consider a candy bar sold in a vending machine. The vending machine would represent which of the Ps of the marketing mix? a. Place b. Product c. Promotion d. Process

a

According to the most recent marketing mix, how many Ps are there in total? a. 6 b. 7 c. 10 d. 4

b

Which of these is not a responsibility of marketing? a. Ensuring that a firm understands its customers b. fulfilling product shipments c. Encouraging customers to make purchase decisions d. Finding the best ways of reaching those customers with product information

b.

How do the selling concept and the marketing concept differ? A. The marketing concept focuses on advertising while the selling concept focuses on frontline employees. B. They do not differ. C. The marketing concept focuses on creating demand for a product. The selling concept focuses on creating products around demand. D. The marketing concept focuses on creating a product around demand. The selling concept focuses on creating demand around a product.

d