Chapter 10
disruptive innovation
a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors
product innovation
is a change in the appearance or the performance of a product or a service or the creation of a new one
process innovation
is a change in the way a product or service is conceived, manufactured, or disseminated
resistance to change
is an emotional/behavior response to real or imaged to real or imaged threats to an established work routine
invention
is creating or making up something new
technology
is not just computer technology; it is any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product
creativity
is the act of developing new and imaginative ideas into reality
reactive change
making changes in response to problems or opportunities as they arise
proactive change
planned change; involves making carefully though-out changes in anticipation os possible or expected problems or opportunities
tranformational innovations
the invention of breakthrough products or services that dont exist yet and that are aimed at creating brand new markets and customers
core innovations
the optimizing of products or services for existing customers
seeds of innovation
the starting point for organizational innovation