Chapter 10

disruptive innovation

a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors

product innovation

is a change in the appearance or the performance of a product or a service or the creation of a new one

process innovation

is a change in the way a product or service is conceived, manufactured, or disseminated

resistance to change

is an emotional/behavior response to real or imaged to real or imaged threats to an established work routine

invention

is creating or making up something new

technology

is not just computer technology; it is any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product

creativity

is the act of developing new and imaginative ideas into reality

reactive change

making changes in response to problems or opportunities as they arise

proactive change

planned change; involves making carefully though-out changes in anticipation os possible or expected problems or opportunities

tranformational innovations

the invention of breakthrough products or services that dont exist yet and that are aimed at creating brand new markets and customers

core innovations

the optimizing of products or services for existing customers

seeds of innovation

the starting point for organizational innovation