Chapter 10, Chapter 11, Chapter 12
1. Which of the following is the largest mobile advertising market? Google Yahoo Facebook Microsoft Twitter
1. Netflix uses which of the following revenue models? Advertising Transaction fee Subscription Freemium Affiliate
Subscription
1. Which of the following statements about m-commerce is not true? In 2015, m-commerce represented about 25 percent of all e-commerce. M-commerce is the fastest growing form of e-commerce. In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues. In 2015, the main areas of growth are in mass market retailing and location-based services. In 2015, m-commerce generated over $75 billion in revenue.
In 2015, the main areas of growth are in mass market retailing and location-based services.
1. Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Information density Richness Customization Interactivity Ubiquity
Information density
1. Which of the following statements about EDI is not true? Each major industry in the United States has EDI standards. Today, EDI is only used for document automation. Many organizations still use private networks for EDI. EDI systems are increasingly web-enabled. About 80 percent of online B2B e-commerce is still based on EDI.
Today, EDI is only used for document automation.
1. Which phase of decision making finds or recognizes a problem? Design Intelligence Choice Implementation Definition
Intelligence
1. Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe? Ubiquity Global reach Universal standards Social technology Personalization
Universal standards
1. Virtual reality applications for the web use a standard called: CAD. VRML. VML. TCP/IP. XML.
VRML.
1. Which of the following is a typical middle management decision? How much of our product is selling in lower-income markets? Why are sales of our product decreasing on the west coast? Should we introduce our product to overseas markets? Should we discontinue this product? Which product is selling the best in overseas markets?
Why are sales of our product decreasing on the west coast?
1. An inference engine is: a data mining strategy used by intelligent agents. the programming environment of an expert system. a method of organizing expert system knowledge into chunks. a set of rules used to model human knowledge in an expert system. a strategy used to search through the rule base in an expert system.
a strategy used to search through the rule base in an expert system.
1. Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as: clickstream advertising. behavioral targeting. online profiling. long tail marketing. prediction marketing.
behavioral targeting.
1. Reducing the business process layers in a distribution channel is called: disintermediation. BPR. market segmentation. network effects. dynamic pricing.
disintermediation.
1. You are the CEO of a national shoe store and want to add three new stores. Which of the following tools will best help you find the most potentially profitable new locations? Pivot tables Sensitivity analysis CBR Location analytics Intelligent agent
Intelligent agent
1. Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? Ubiquity Personalization/customization Richness Interactivity Information density
Interactivity
1. Which of the following is an example of the content provider Internet business model? ETrade eBay iTunes Facebook Dropbox
iTunes
1. You would expect to find all of the following tools in a major enterprise content management system except: videoconferencing. knowledge preservation. intelligent agents. wiki building. instant messaging.
intelligent agents.
1. Decision making is enhanced by a diverse group of ________, such as data mining and fuzzy logic. intelligent techniques expert systems DSS intelligent models parameterized reports
intelligent techniques
1. The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: social media. SCM. procurement. sourcing. EDI.
procurement.
1. Procurement involves all of the following except: negotiating with suppliers. paying for goods. making delivery arrangements. sourcing. production scheduling.
production scheduling.
1. CAD workstations: provide design engineers with precise, three-dimensional representations of their models. provide an important source of expertise for organizations. allow groups to work together on documents. are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. are used for creating virtual reality environments.
provide design engineers with precise, three-dimensional representations of their models.
1. All of the following are dimensions of a firm's performance that are measured in the balanced scorecard method except: resources. business process. customer. learning and growth. financial.
resources.
1. Expertise and experience of organizational members that has not been formally documented best describes: wisdom. information. data. tacit knowledge. unstructured knowledge.
tacit knowledge.
1. In order to search for and retrieve knowledge objects in an enterprise content management system, the objects themselves must be: linked to their original sources. organized into relevant directories. tagged with a classification. indexed. associated with an in-house expert.
tagged with a classification.
1. Information density refers to the: richness-complexity and content-of a message. total amount and quantity of information delivered to consumers by merchants. total amount and quantity of information available to all market participants. amount of information available to reduce price transparency. ease with which consumers can find out the variety of prices in a market.
total amount and quantity of information available to all market participants.
1. Deciding whether to introduce a new product line is an example of a(n): semistructured decision. procedural decision. nonprocedural decision. operational decision. unstructured decision.
unstructured decision
1. Which of the following types of business intelligence users is considered a power user? IT developers Business analysts Operational employees Senior managers Clerical workers
Business analysts
1. Craigslist is an example of: C2C e-commerce. B2B e-commerce. B2C e-commerce. M-commerce. B2G e-commerce.
C2C e-commerce.
1. ________ attempts to leverage the fact that there is always some demand, however small, for a product. Long tail marketing Behavioral targeting Crowdsourcing Predictive marketing Profiling
Long tail marketing
1. Which of the following companies uses the market creator business model? Expedia ETrade Facebook Yahoo eBay
eBay
1. When did e-commerce begin? 1965 1983 1995 1999 2000
1995
1. What percent of online retailers now have m-commerce websites? 15 percent 25 percent 55 percent 75 percent 85 percent
75 percent
1. Which of the following best describes the digital social graph? A person's direct and indirect relationships All of a person's closest digital relationships A mapping of all online social relationships All of the online and offline relationships a person has A map of your 10 closest friends
A mapping of all online social relationships
1. In 2015, what percentage of mobile phone users accessed the Internet by using their phones? About 10 percent About 33 percent About 50 percent About 75 percent About 90 percent
About 75 percent
1. Which of the following best illustrates the sales revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.
Apple accepts micropayments for single music track downloads.
1. ________ intelligence technology consists of computer-based systems that attempt to emulate human behavior and thought patterns. Neural Genetic Fuzzy Artificial Learning
Artificial
1. Which of the following statements about B2B e-commerce is not true? Eighty percent of online B2B e-commerce is still based on EDI. B2B e-commerce represents approximately 10% of the overall B2B marketplace. B2B e-commerce only includes commercial transactions between firms. B2B e-commerce revenues are expected to grow to over $8 trillion by 2019. B2B e-commerce accounts for more revenue than B2C e-commerce.
B2B e-commerce represents approximately 10% of the overall B2B marketplace.
1. Which of the following types of e-commerce involves selling products and services directly to individual consumers via the Internet? B2B e-commerce G2B e-commerce M-commerce B2C e-commerce B2G e-commerce
B2C e-commerce
1. ________ is a management methodology that translates a firm's goals into operational targets. BPM KPI Balanced scorecard OLAP GDSS
BPM
1. You are developing a customer recommendation system for a department store's e-commerce site. Which of the following tools will provide the most accurate recommendations? Genetic algorithms Fuzzy logic Location analytics CBR Big data analytics
Big data analytics
1. Which of the following is not one of the four main types of e-commerce presence? Social media Offline media Blog Email website
Blog
1. Which of the following types of e-commerce involves consumers selling goods and services to other consumers? B2B e-commerce C2C e-commerce M-commerce B2C e-commerce B2G e-commerce
C2C e-commerce
1. In ________, descriptions of past experiences of human specialists, represented as cases, are stored in a database for later retrieval when the user encounters a new case with similar parameters. expert systems DSS CBR intelligence networks knowledge work systems
CBR
1. Which of the following would be a typical production report for an organization's financial division? Variability of sales by region and time Projected income Supplier information Cash flow Customer models
Cash flow
1. Which of the following is the fastest growing format of online advertising? Search engine ads Video ads Rich media ads Classified ads Email
Classified ads
1. Which dimension of quality means that a decision should reflect a rational process? Comprehensiveness Accuracy Fairness Coherence Due process
Coherence
1. Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information? Community provider Service provider Market creator Transaction broker E-tailer
Community provider
1. Which is the second step in Simon's four different stages of decision making? Identification Implementation Design Choice Intelligence
Design
1. Which of the following would not be classified as a knowledge work system? Computer-aided design 3D visualization system Investment workstations Virtual reality system Digital asset management system
Digital asset management system
1. ________ help media firms store and manage unstructured digital data such as photographs, images, videos, and audio files. Digital asset management systems Knowledge networks LMS CAD CMS
Digital asset management systems
1. You are answering phones for a local utilities provider and are speaking with an extremely angry customer. Because your company manual advises employees to transfer hostile calls to a superior, you do this. What quality dimension of decisions does your action reflect? Due process Justice Fairness Coherence Accuracy
Due process
1. ________ systems help organizations manage both structured and semistructured knowledge. Digital asset management Knowledge network Enterprise content management Knowledge work Learning management
Enterprise content management
1. What are the two major types of knowledge management systems? Management information systems and decision support systems Enterprise systems and knowledge management systems Enterprise-wide knowledge management systems and knowledge work systems Expert systems and knowledge work systems Structured knowledge systems and unstructured knowledge systems
Enterprise-wide knowledge management systems and knowledge work systems
1. Which of the following statements about exchanges is not true? Exchanges are independently owned third-party Net marketplaces. Some exchanges provide vertical markets. Exchanges are the most successful form of B2B commerce. Some exchanges enable a spot market. Go2Paper is an example of an exchange.
Exchanges are the most successful form of B2B commerce.
1. Which dimension of quality means that a decision faithfully reflects the concerns and interests of affected parties? Due process Justice Fairness Coherence Accuracy
Fairness
1. Geoadvertising sends ads to users based on their: GPS locations. user addresses. shopping preferences. website behaviors. social media presence.
GPS locations.
1. The Foursquare website is an example of which of the following? Social graph Collaborative shopping Net marketplace Crowdsourcing application Geosocial services
Geosocial services
1. Which of the following is the best description of ubiquity as it relates to e-commerce technology? E-commerce technology employs the same set of standards across the globe. E-commerce technology permits commercial transactions to cross cultural and national boundaries. E-commerce technology allows personalized messages to be delivered to individuals as well as to groups. E-commerce technology is available everywhere and anytime. E-commerce technology reduces information costs.
E-commerce technology is available everywhere and anytime.
1. ________ help users gain information from large amounts of geographically linked data. Data visualization tools GIS GDSS Location analytics tools CAD systems
Location analytics tools
1. Disintermediation has which of the following effects? It reduces the ties between consumers and businesses. It lowers costs to the consumer. It increases costs of manufacturing. It reduces the cost of advertising. It has no impact.
It lowers costs to the consumer.
1. Why is the balanced scorecard method said to be "balanced"? It uses measurable dimensions for assessing performance. It assesses both the internally focused and externally focused business processes. It measures performance along all major divisions of a firm, from production and manufacturing to human resources. It measures performance of all levels of a firm, from executives to operational employees and data workers. It measures performance of more than just financial systems.
It measures performance of more than just financial systems.
1. ________ are an essential component of a knowledge work system. Computer-aided design tools Three-dimensional modeling tools Tagging and classification tools Links to external knowledge bases Virtual reality tools
Links to external knowledge bases
1. Facebook's Like button is an example of which of the following? Social sign-on Collaborative shopping Network notification Social search Crowdsourcing
Network notification
1. ________ are intelligent techniques that parallel some aspects of the processing patterns of the biological brain. Neural networks Genetic algorithms CBR systems Fuzzy logic systems Intelligent agents
Neural networks
1. Which of the following is the fastest growing form of location-based service in 2015? Geosocial services Geoinformation services On-demand economy firms Geomapping Geoadvertising
On-demand economy firms
1. Which of the following best illustrates the advertising revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.
Pandora provides free service with limited play and advertising.
1. Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? Ubiquity Personalization/customization Richness Interactivity Information density
Richness
1. What type of model asks what-if questions repeatedly to determine the impact on outcomes of changes in one or more factors? Mathematical Sensitivity analysis Goal seeking Forecasting Simulation
Sensitivity analysis
1. Which of the following is an example of a direct good in the automobile industry? Computer equipment Paper Office furniture Roofing shingles Sheet steel
Sheet steel
1. Which of the following statements about Net marketplaces is not true? Some Net marketplaces sell direct goods. Some Net marketplaces serve vertical markets. Some Net marketplaces sell indirect good. Some Net marketplaces support contractual purchases based on long-term relationships. Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
1. Estimating the number of direct goods to reorder falls into which category of decision making? Structured Documented Unstructured Procedural Operational
Structured
1. Operational management typically makes which type of decisions? Semistructured Documented Structured Procedural Low-level
Structured
1. In which of the following revenue models does a website charge a fee for access to some or all of its offerings on a continual, regular basis? Subscription Advertising Transaction fee Sales Affiliate
Subscription
1. Which of the following is not one of the unique features of e-commerce technology? Information density Transparency Richness Social technology Universal standards
Transparency
1. Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? Website plan Web mission statement Functional website Social media plan Mobile media plan
Web mission statement
1. Which of the following best illustrates the affiliate revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.
Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
1. All of the following are examples of "on demand" companies except: Uber. Airbnb. Lyft. Instacart. Yummly.
Yummly.
1. A KPI is: an industry standard for measuring performance along a given dimension. a measure proposed by senior management. an alternative to the balanced scorecard method. an analytic technique for measuring financial performance. a measurement of knowledge performance.
a measure proposed by senior management.
1. Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. transparency asymmetry complexity discrimination optimization
asymmetry
1. Virtually all successful expert systems deal with problems of: associative data. classification. logic and control. unstructured decision making. structured decision making.
classification.
1. Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: prediction markets. behavioral targeting. long-tail marketing. crowdsourcing. social sign-on.
crowdsourcing.
1. Varying a product's price according to the supply situation of the seller is called ________ pricing. menu flexible dynamic asymmetric transparent
dynamic
1. Which of the following best illustrates the transaction fee revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.
eBay receives a small fee from a seller if a seller is successful in selling an item.
1. Compared to traditional goods, digital goods have: greater pricing flexibility. lower marketing costs. higher production costs. higher inventory costs. higher marginal costs.
greater pricing flexibility.
1. Compared to digital markets, traditional markets have: lower search costs. stronger network effects. higher delayed gratification effects. higher transaction costs. greater transparency.
higher transaction costs.
1. GDSS are designed to: allow meeting attendees to share their thoughts in real time with their peers. manage knowledge using a global perspective. enable collaboration among geographically dispersed participants. enable executives to easily supervise senior management meetings. implement structured methods for organizing and evaluating ideas.
implement structured methods for organizing and evaluating ideas.
1. Compared to traditional goods, digital goods have: lower costs of production. higher marginal costs per unit. equivalent copying costs. similar inventory costs. lower distribution costs.
lower distribution costs.
1. A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): exchange. marketspace. online marketplace. e-hub. private industrial network.
marketspace.
1. Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. subscription mobile payment transaction fee micropayment freemium
micropayment
1. The term management information systems refers to a specific category of information systems serving: integrated data processing throughout the firm. transaction process reporting. senior management. middle management functions. knowledge workers.
middle management functions.
1. All of the following are increased in traditional markets compared to digital markets except: search costs. menu costs. switching costs. network effects. information asymmetry.
network effects.
1. A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in a convenient format. pivot drill-down ad hoc multi-tier sensitivity
pivot
1. Selling the same goods to different targeted groups at different prices is called: cost customization. cost optimization. price gouging. price discrimination. price optimization.
price discrimination.
1. A secure website that links a large firm to its suppliers and other key business partners is called a(n): e-hub. marketspace. exchange. private industrial network. Net marketplace.
private industrial network.
1. Market creators: save users money and time by processing online sales transactions. provide a digital environment where buyers and sellers can establish prices for products. create revenue by providing digital content over the web. sell physical products directly to consumers or individual businesses. provide an online meeting place where people with similar interests can communicate.
provide a digital environment where buyers and sellers can establish prices for products.
1. Transaction brokers: generate revenue from advertising or from directing buyers to sellers. save users money and time by processing online sales transactions. provide a digital environment where buyers and sellers can establish prices for products. sell physical products directly to consumers or individual businesses. create revenue by providing digital content.
save users money and time by processing online sales transactions.
1. The effort required to locate a suitable product is called: price discrimination. search costs. menu costs. shopping costs. market entry costs.
search costs.
1. Net marketplaces typically provide all of the following except: catalogs. automated purchasing. processing and fulfillment. sourcing. shared product design and development.
shared product design and development.
1. The type of decision that can be made by following a definite procedure is called a(n) ________ decision. operational unstructured semistructured procedural structured
structured
1. All of the following are analytic functionalities that BI systems deliver except: ad hoc queries. dashboards. production reports. drill-down ability. user interface.
user interface.
1. Expert systems: solve problems too difficult for human experts. are based on DO WHILE rules. work in very limited domains. share characteristics with mainframe computing. are a type of case-based reasoning.
work in very limited domains.
