Chapter 10: YouTube

Non-skippable in-stream ads

15 seconds or shorter and play before, during, or after other videos on YouTube. Viewers do not have the option to skip the ad.

In-video Overlay Ads

480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages.

YouTube playlist

a collection of YouTube videos organized by category.

Thumbnail image

an image uploaded with a YouTube video as the first element that catches the eye of potential viewers.

Display Ads

appear only on the desktop to the right of a video player in the corner of the screen.

Video transcripts and closed captions:

are the written text for videos containing audio.

YouTube chapters

breakups YouTube video into sections, each with an individual preview. They help viewers navigate to, skip, or rewatch certain sections.

Skippable in-stream ads

can be promoted before, during, or after other videos on YouTube. After 5 seconds, the viewer has an option to skip the ad.

Tags

like keywords, they ensure that videos appear in the "related" video section of YouTube.

Outstream Ads

mobile-only video ads that play on partner websites and within apps.

YouTube Analytics

provides details on the performance of videos, playlists and channels that can help marketers understand which video types and topics perform best among viewers.

Bumper Ads

short video ads (six seconds or shorter) that play before, during or after another video. Viewers do not have the option to skip the ad.

YouTube cards

small rectangle notifications that appear in the top right-hand corner of a YouTube video when playing.

Sponsored cards

small rectangular ads that appear within the video on the right while a video is playing.

Channel trailer

the first video that users will see when visiting a channel.

YouTube end screens

up to four elements that are shown during the last 5-20 seconds of a video.

Video discovery ads

used to promote video content in places of discovery, like next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.