Chapter 10: YouTube
Non-skippable in-stream ads
15 seconds or shorter and play before, during, or after other videos on YouTube. Viewers do not have the option to skip the ad.
In-video Overlay Ads
480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages.
YouTube playlist
a collection of YouTube videos organized by category.
Thumbnail image
an image uploaded with a YouTube video as the first element that catches the eye of potential viewers.
Display Ads
appear only on the desktop to the right of a video player in the corner of the screen.
Video transcripts and closed captions:
are the written text for videos containing audio.
YouTube chapters
breakups YouTube video into sections, each with an individual preview. They help viewers navigate to, skip, or rewatch certain sections.
Skippable in-stream ads
can be promoted before, during, or after other videos on YouTube. After 5 seconds, the viewer has an option to skip the ad.
Tags
like keywords, they ensure that videos appear in the "related" video section of YouTube.
Outstream Ads
mobile-only video ads that play on partner websites and within apps.
YouTube Analytics
provides details on the performance of videos, playlists and channels that can help marketers understand which video types and topics perform best among viewers.
Bumper Ads
short video ads (six seconds or shorter) that play before, during or after another video. Viewers do not have the option to skip the ad.
YouTube cards
small rectangle notifications that appear in the top right-hand corner of a YouTube video when playing.
Sponsored cards
small rectangular ads that appear within the video on the right while a video is playing.
Channel trailer
the first video that users will see when visiting a channel.
YouTube end screens
up to four elements that are shown during the last 5-20 seconds of a video.
Video discovery ads
used to promote video content in places of discovery, like next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.