Chapter 12
Innovation
Creativity can be viewed as a precuresor to _____________, which is defined as the implementation of new ideas at the individual, group or organizational level.
Thomas Edison
Famous invention has his own creativity test that he used to screen potential research assistants
Characteristics that distinguish creative people
Specific personality traits, Tolerance of risk, Cognitive creativity skills, Domain-specific knowledge, Intrinsic motivation
Douglas Dayton
a high level manager at the top ranked IDEO industrial design from stated, "people work there for their personal enjoyment and for public recognition of the products they create, rather than for the money
George de Mestral
a swiss inventor and amateur mountaineer
Intrinsic motivation
allows them to persist with new ideas long enough to overcome adversity and bring them to fruition
Supportive Climate
among peers is also important. People are more creative when they are not afraid of being laughed at or negatively judged for new ideas, this condition is called psychological safety
Domain-specific knowledge
another prerequisite for creativity is acquired via education, training, experience, and knowledge about a particular context
Heuristics
are incomplete guidelines or rules of thumb. such as destroy judgement, create curiosity and ask dumb questions can lead to learning or discovery`
Organizational culture
can either faster or impede creativity. Shared organizational values have to include risk-taking, high tolerance for uncertainty, challenge, and creativity itself
Risk Taker
creative people tend to be risk takers who love their work. This process involves trail and error, which by definition involves failure and learning from failure
Diverse teams
generally consider more alternatives, generate more solutions, communicate more both inside and outside the team and are more creative
Brainstorming
guided by desired features, their goal is to generate 100 ideas an hour. They pair anthropologists with engineers to maximize creativity
Screening for creativity
hiring new employees is not enough to guarantee success, although it's a good place to begin
Productivity
in the form of action and hard works, pays off in more creativity
Supportive Supervision encourages creativity
involves concern for employee feelings and openness to hearing their concerns
Job Complexity
is often ope rationalized in creativity research as the motivating job characteristics we studied in the motivation jobs designed to include high levels of significance, identity, variety, autonomy, and feedback
Creativity
is the development of ideas about products, practices, services, or procedures that are novel and potentially useful to the organization.
Personality Traits
people tend to be self-confident, independent, attracted to complexity, tolerant of ambiguity, persistent, and intuitive
Cognitive Creativity skills or creativity relevant skills
the ability to think creatively, generate alternatives, engage in divergent thinking and suspend judgement
Prototyping
they quickly make an unfinished prototype for customers to test while they discuss possible revisions
Observation
they watch people use the product or services and observe what challenges exist
Henry Ford said
whether you believe you can, or whether you believe you can't you're absolutely right
