Chapter 12

Innovation

Creativity can be viewed as a precuresor to _____________, which is defined as the implementation of new ideas at the individual, group or organizational level.

Thomas Edison

Famous invention has his own creativity test that he used to screen potential research assistants

Characteristics that distinguish creative people

Specific personality traits, Tolerance of risk, Cognitive creativity skills, Domain-specific knowledge, Intrinsic motivation

Douglas Dayton

a high level manager at the top ranked IDEO industrial design from stated, "people work there for their personal enjoyment and for public recognition of the products they create, rather than for the money

George de Mestral

a swiss inventor and amateur mountaineer

Intrinsic motivation

allows them to persist with new ideas long enough to overcome adversity and bring them to fruition

Supportive Climate

among peers is also important. People are more creative when they are not afraid of being laughed at or negatively judged for new ideas, this condition is called psychological safety

Domain-specific knowledge

another prerequisite for creativity is acquired via education, training, experience, and knowledge about a particular context

Heuristics

are incomplete guidelines or rules of thumb. such as destroy judgement, create curiosity and ask dumb questions can lead to learning or discovery`

Organizational culture

can either faster or impede creativity. Shared organizational values have to include risk-taking, high tolerance for uncertainty, challenge, and creativity itself

Risk Taker

creative people tend to be risk takers who love their work. This process involves trail and error, which by definition involves failure and learning from failure

Diverse teams

generally consider more alternatives, generate more solutions, communicate more both inside and outside the team and are more creative

Brainstorming

guided by desired features, their goal is to generate 100 ideas an hour. They pair anthropologists with engineers to maximize creativity

Screening for creativity

hiring new employees is not enough to guarantee success, although it's a good place to begin

Productivity

in the form of action and hard works, pays off in more creativity

Supportive Supervision encourages creativity

involves concern for employee feelings and openness to hearing their concerns

Job Complexity

is often ope rationalized in creativity research as the motivating job characteristics we studied in the motivation jobs designed to include high levels of significance, identity, variety, autonomy, and feedback

Creativity

is the development of ideas about products, practices, services, or procedures that are novel and potentially useful to the organization.

Personality Traits

people tend to be self-confident, independent, attracted to complexity, tolerant of ambiguity, persistent, and intuitive

Cognitive Creativity skills or creativity relevant skills

the ability to think creatively, generate alternatives, engage in divergent thinking and suspend judgement

Prototyping

they quickly make an unfinished prototype for customers to test while they discuss possible revisions

Observation

they watch people use the product or services and observe what challenges exist

Henry Ford said

whether you believe you can, or whether you believe you can't you're absolutely right