Chapter 13 Quiz
Which of the following best describes department stores?
A department store is a large product line retailer organized into smaller, product-focused components.
Which of the following best characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?
Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized.
Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company. Which title best describes her selling role in the computer manufacturing distribution mix?
a wholesaler
Which of the following intermediaries matches numerous sellers and buyers as needed, often without knowing in advance who they will be?
broker
In which of the following bargain retailers do the public view display samples, place orders, and wait briefly while clerks retrieve orders from attached warehouses?
catalog showroom
A farmers' market is an example of which type of distribution channel?
direct distribution
Which distribution channel is used by Valley Farm Dairy to distribute its products to consumers without intermediaries?
direct distribution
Which of the following refers to the combination of channels that a firm selects to get a product to end users?
distribution mix
Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?
physical distribution
Which of the following describes two of the primary objectives of promotion?
positioning and communicating information
Which of the following concerns finding the most effective techniques for communicating information about and selling a product?
promotion
Within which of the following storage facilities would one expect to see the widest variety of products stored?
public warehouse
An online store is an example of which type of intermediary?
retailer
Phillip is an independent intermediary who deals in the local produce market of northeast Ohio. Over the years, he has formed long-term relationships and come to represent several farmers in the area in the negotiation of sale of their produce to local grocery stores. Which of the following titles best describes Phillip's role in the distribution mix of northeast Ohio produce?
sales agent
A firm that wanted to boost consumer buying for a short time would use which of the following strategies?
sales promotions
Which of the following denotes small retail stores carrying only one product line or category of related products?
specialty stores
Which of the following is NOT a type of sales promotion?
warranties
