Chapter 16

Sustainable marketing should be guided by five sustainable marketing principles. Of the​ following, which is NOT one of those​ principles?

Be​ business-centric.

Criticism has been leveled at marketing for negative impact on other businesses. Of the​ following, which does NOT fall within those​ criticisms?

Creating false wants and too much materialism

​________ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive pricing

​________ products have neither immediate appeal nor​ long-run benefits.

Deficient

Which of the following is included in the American Marketing​ Association's (AMA) Code of Ethics and stresses consciously avoiding injurious actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we​ make?

Do no harm

Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core​ values: honesty,​ responsibility, fairness,​ respect, transparency, and​ citizenship?

Embrace ethical values

Which of the following describes an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living​ environment?

Environmentalism

​__________ products give high immediate satisfaction but might hurt consumers in the long run.

Pleasing

​________ products have low immediate appeal but might benefit consumers in the long run—for ​instance, bicycle helmets or some insurance products

Salutary

Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following​ components?

Sustain the environment and produce profits for the company

​________ marketing calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs.

Sustainable

Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal​ integrity, corporate​ conscience, and​ long-term consumer​ welfare?

The sustainable marketing concept

Through sustainable​ marketing, both businesses and consumers​ _________.

are called to perform more responsible actions

According to the sustainable marketing​ concept, a​ company's marketing objectives should support the​ __________.

best​ long-run performance of the marketing system

Exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms is known as​ _________.

deceptive packaging

Practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock are considered​ _________.

deceptive promotion

The difference between the marketing concept and the sustainable marketing concept is that the marketing concept​ _________.

determines and best satisfies the current needs and wants of target customers

​________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution.

​"Foster trust in the marketing​ system"

​________ marketing means that the company should view and organize its marketing activities from the​ consumer's point of view.

​Consumer-centric

Which of the following types of marketing calls for building​ long-run consumer​ engagement, loyalty, and​ relationships?

​Consumer-value building marketing

​________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.

​Sense-of-mission

A​ company's marketing should support the five sustainable marketing principles. Of the​ following, which is NOT among those​ principles?

Salutary marketing

Because of deceptive acts or practices by​ companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or​ practices?

​Wheeler-Lea Act of 1938

According to the principle of​ ________ marketing, the company should put most of its resources into​ long-term consumer-value building marketing investments.

​customer-value building