Chapter 29

Before the 1980s, mergers and acquisitions across national borders were rare. True or false

True

Comic-Con, which was held every July in San Diego, began as a convention for comic book collectors, and fans perused displays of the latest video games and franchise products and watched previews of films and TV shows. True or false

True

Media giants outside America might buy up distribution outlets and theatre screens, and they could pour billions into Hollywood films. The early thinking was that a truly global film would need to succeed in the United States, and the film would therefore need to: a. be in English. b. feature stars popular across the entire American continent, not just one or two nations. c. use a Hollywood-based director. d. exploit characteristically "European" or "continental" source material.

a. be in English.

To maximize their global audience, and to undercut piracy, the Hollywood studios in the 2000s: a. increasingly aimed at day-and-date release, putting the film on offshore screens at the same. b. began to beam their movies digitally from satellites to theaters worldwide, rather than supply DVD-ROM or celluloid copies. c. required overseas exhibition sites to strictly monitor their patrons for recording devices. d. began to release their blockbuster films on DVD a few weeks prior to their theatrical runs.

a. increasingly aimed at day-and-date release, putting the film on offshore screens at the same.

At the start of the 1990s, the studios and the U.S. independents were pumping out many films but most countries had comparatively few places to show them. Which of the following could have been the natural solution? a. multiplexing b. block booking c. bind bidding d. franchising

a. multiplexing

Kung-fu sagas, Bollywood musicals, and Japanese animation have found niches in mainstream youth culture thanks largely to: a. the integration of sequences based on these genres into mainstream Hollywood action movies. b. the fans who tirelessly circulated video copies in the 1980s and 1990s. c. exposure and awards at American film festivals. d. publicity stories planted in western mainstream periodicals by foreign distributors.

b. the fans who tirelessly circulated video copies in the 1980s and 1990s.

Although Hollywood produced only a small fraction of the world's feature films by the 1990s, it garnered about _____ of theatrical motion picture revenues. a. 50 percent b. 60 percent c. 75 percent d. 95 percent

c. 75 percent

Ang Lee's Crouching Tiger, Hidden Dragon (2000) was the most financially successful Asian film of its time and won four Academy Awards. Which of the following features of this film defied the early thinking of a truly global film? a. featuring of major U.S. stars b. use of up-to-date special effects c. avoidance of film festivals d. dialogues in Mandarin

d. dialogues in Mandarin