Chapter 3 study guide

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

True

The primary objective of knowledge management is to be sure that a company's knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed.

True

The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.

True

Transaction brokers process online sales transactions.

True

URLs use domain names to identify particular websites

True

User-contributed content (or user-generated content) is created and updated by many users for many users.

True

Information richness measures the number of people a firm can communicate with all over the world.

False

Which company is expecting to gain the majority of its returns on existing investments?

Phillips Petroleum

Which of the following best describes Web 2.0?

Social media and user-generated Web content

Which of the following is not a topic or feature that is included in Web 3.0?

Social networking

Which of the following best describes Web 1.0?

Static text-based information websites

Information reach refers to the number of people a business can communicate with, on a global basis.

True

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

True

Universities were among some of the first users of the Internet. What was the Internet first called?

ARPANET

At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

All of the above

Which of the following is a reason for the growth of the World Wide Web?

All of the above

What is a program that runs within another application such as a website?

Applet

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

False

A click-and-motor business operates on the Internet only without a physical store.

False

A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

False

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

False

Instant messaging converts an audio broadcast to a digital music player.

False

Open systems tap into the core knowledge of all employees, partners, and customers.

False

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

False

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

False

What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?

Intermediaries

One of the most famous examples of wiki vandalism occurred when a false biography entry read which of the following:

John Seigenthaler Sr. was assistant to Attorney General Robert F. Kennedy in the early

What caused Polaroid to go bankrupt?

One-hour film processing and digital cameras stole its market share

What does digital Darwinism imply?

Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

Which of the following is challenge of sustaining technology?

Provides a product that does not meet existing customer's future needs

Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

Sustaining technology

A Webinar is a form of Web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.

True

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

True

A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

True

A knowledge management system (KMS) supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization. KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.

True

A mashup is a website or web application that uses content from more than one source to create a completely new product or service. The term is typically used in the context of music; putting Jay-Z lyrics over a Radiohead song makes something old new. The web version of a mashup allows users to mix map data, photos, video, news feeds, blog entries, and so on to create content with a new purpose.

True

A search engine is website software that finds other pages based on keyword matching similar to Google.

True

A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

True

Open source and sharing are both advantages and disadvantages of Business 2.0.

True

Social bookmarking allows users to share, organize, search, and manage bookmarks.

True

How would you categorize mobile entertainment

mobile sales, mobile ticketing. , All of the above

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues

true

Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?

universal resource locator

Ebusiness is the buying and selling of goods and services over the Internet.

False

What is information reach?

. Measures the number of people a firm can communicate with all over the world

Which of the following is an example of a disruptive technology?

All of the above

Which of the follow represents a form of disruptive technology?

All of the above are included

Which of the following best describes Web 3.0?

Based on the 'intelligent' Web where applications use natural language processing

Which company is expecting to gain the majority of its returns on new investments?

Dell Computer

Which of the following is not a reason for the explosive growth of the WWW?

Digital Darwinism

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Digital Darwinism

Which of the following is not one of the Internet's impacts on information?

Digital divide

What occurs when a business sells directly to the customer online and cuts out the middle man?

Disintermediation

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.

Disruptive technology

What identifies a URL address and in the previous example apple.com is the domain name. URLs use domain names to identify particular websites?

Domain name

What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

Domain name hosting

Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

False

Disruptive technology tends to provide us with better, faster, and cheaper products.

False

What is the difference between ecommerce and ebusiness?

Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations

A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.

False

Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.

False

Web 3.0 refers to static text-based information websites.

False

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

Hypertext markup language

What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?

Hypertext markup language

What is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?

Hypertext transport protocol (HTTP)

Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?

Internet

Which of the following is a type of Web browser?

Internet Explorer and Mozilla Firefox

What is the ability to purchase goods and services through a wireless Internet-enabled device?

Mobile business

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

Paradigm shift

Which of the following is an example of a sustaining technology?

Porsche's faster car

What is information richness?

Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Sears

What is a component of Web 3.0 that describes things in a way that computers can understand?

Semantic Web

What statement below describes Web 3.0's feature that ensure the 'integration of legacy devices'?

The ability to use current devices such as iPhone and laptops as credit cards or ticket

A wiki is a Hawaiian word for quick and is a type of a collaborative Web page that allows users to add, remove, and change content.

True

Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.

True

Microblogging is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.

True

Mobile banking and mobile sales are both a part of the emerging mbusiness.

True

RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

True

The network effect describes how products in a network increase in value to users as the number of users increases.

True

Tim Berners-Lee was one of the founders of the Internet.

True

Which of the following terms could you use synonymously when referring to the Web?

URL, Domain Name

What is the address of a file or resource on the web such as www.apple.com?

Universal resource locator

Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?

Waste or recycling industry

Which term describes the WWW during its first few years of operation between 1991 and 2003?

Web 1.0

What allows user to access the WWW?

Web browser

What allows users to access the WWW?

Web browser

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

False

Social media maps group contacts (personal and professional) identifying who knows each other and who works together. In a company it can provide a vision of how employees work together.

False

Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

False

Source code is software made available free for any third party to review and modify.

False

Tacit knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS. Examples of explicit knowledge are assets such as patents, trademarks, business plans, marketing research, and customer lists.

False

Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.

False

Taxonomy is the set of ideas about how all information in a given context should be organized.

False

The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

False

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

False

The WWW, such as Internet Explorer or Mozilla's Firefox, allow users to access the WWW.

False

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

False

User-contributed content is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.

False

Which of the following demonstrates potential issues with Business 2.0 and information vandalism?

Open source allows anyone to be able to edit, damage, or destroy content

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

True

Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

True

Dot-com was the original term for a company operating on the Internet.

True

Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

True

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

True

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

True

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

True

Which of the following is the example of consumer-to-government (C2G) highlighted in the figure extended ebusiness models?

eGov.com

What is a potential problem or impact of technology dependence?

All of the above

What is the role of a mashup editor?

All of the above

Which of the following are challenges of Business 2.0?

All of the above

Many industries have taken an active role in online business including the government. Which of the following is the term that describes the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all the branches of government?

Egovernment

A URL is a program that runs within another application such as a website.

False

A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

False

A universal resource locator (URL) identifies a URL address and in the previous example apple.com is the domain name.

False

An open system contains instructions written by a programmer specifying the actions to be performed by computer software.

False

Ebusiness is something that a business can just go out and buy.

False

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

False

Explicit knowledge is the knowledge contained in people's heads. The challenge inherent in tacit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people's heads.

False

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

False

In Reintermediation steps are removed from the value chain as new players find ways to add value to the business process.

False

Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

False

Which statement below is incorrect?

The semantic Web captures, organizes, and disseminates knowledge (i.e., know-how) throughout an organization

A business model is a plan that details how a company creates, delivers, and generates revenues.

True

A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.

True

A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

True

A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

True

An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

True

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

True

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

True

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

True

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

True

Dell computer ranks highest on the list for expecting returns from new investments.

True

Knowledge can be a real competitive advantage for an organization. The most common form of collective intelligence found inside the organization is knowledge management (KM), which involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

True

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

True

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me."

True

Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.

True

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

True

Real-time communication occurs when a system updates information at the same rate it receives it.

True

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

True

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

True

Social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.

True

Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.

True

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

True

The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

True

The Internet marketplace is free of most forms of traditional sales tax.

True

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

True

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

True

Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

True

What is best for an organization's current business could ruin it in the long term.

True

Which statement below is inaccurate?

Web 2.0 is a simple static website without any interaction with its users

The website that was the primary catalyst for growing electronic government

and is the official U.S. gateway to all government information? , FirstGov.gov