Chapter 4 Building an e-Commerce Presence: Web, Mobile Sites & Apps

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? A) physical design B) logical design C) testing plan D) co-location plan

Answer: B Page Ref: 198

________ verifies that the business objectives of the system as originally conceived are in fact working. A) System testing B) Acceptance testing C) Unit testing D) Implementation testing

Answer: B Page Ref: 205

All of the following are simple steps for optimizing Web page content that can reduce response times except: A) reducing unnecessary HTML comments. B) segmenting computer servers to perform dedicated functions. C) using more efficient graphics. D) avoiding unnecessary links to other pages on the site.

Answer: B Page Ref: 206-207

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture. A) single-tier B) two-tier C) three-tier D) multi-tier

Answer: B Page Ref: 208

Which of the following is used to process certificates and private/public key information? A) HTTP B) Secure Sockets Layer/Transport Layer Security C) File Transfer Protocol D) data capture tools

Answer: B Page Ref: 210

Which of the following is an example of a CMS? A) Apache B) WordPress C) Dreamweaver CC D) Webtrends Analytics

Answer: B Page Ref: 213

All of the following are basic functionality provided by e-commerce merchant server software except: A) a product catalog. B) marketing software. C) a shopping cart. D) credit card processing.

Answer: B Page Ref: 214-215

Offline media is typically used for all of the following marketing activities except: A) education. B) exposure. C) conversation. D) branding.

Answer: C Page Ref: 192

All of the following are basic information requirements for a product database except: A) product descriptions. B) stock numbers. C) customer ID numbers. D) inventory levels.

Answer: C Page Ref: 197

Which of the following helps you understand the marketing effectiveness of your e-commerce site? A) shopping cart B) product database C) site tracking and reporting system D) inventory management system

Answer: C Page Ref: 197

Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free price discrimination. D) client-side execution of programming.

Answer: D Page Ref: 212-213

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages? A) Apache web server B) proxy server C) shopping cart D) CMS

Answer: D Page Ref: 213

All of the following are Web site design features that annoy customers except: A) slow-loading pages. B) pop-under ads. C) splash pages. D) redundant navigation.

Answer: D Page Ref: 223

What are the two most important management challenges in building a successful e-commerce presence? A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives B) having an accurate understanding of your business environment and an achievable business plan C) building a team with the right skill sets and closely managing the development process D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Answer: A Page Ref: 194

In order from beginning to end, the major steps in the SDLC are: A) systems analysis/planning; systems design; building the system; testing; and implementation. B) systems design; testing; building the system; and implementation. C) systems analysis/planning; systems design; building the system; implementation; and testing. D) systems analysis/planning; implementation; building the system; and testing.

Answer: A Page Ref: 196

A system design has two main components: A) a logical design and a physical design. B) a behavioral design and a technological design. C) business objectives and technology requirements. D) front-end systems and back-end systems.

Answer: A Page Ref: 198

The leading Web server software is: A) Apache. B) Microsoft Internet Information Server. C) Sun Solaris D) Google Enterprise Server.

Answer: A Page Ref: 208

Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection? A) proxy server B) list server C) groupware server D) mail server

Answer: A Page Ref: 214

MySQL is which of the following? A) open source database software B) a scripting language embedded in HTML documents C) Web server software D) Web site analytics software

Answer: A Page Ref: 216

Which of the following is not an open source software tool? A) WebSphere B) Apache C) MySQL D) PHP

Answer: A Page Ref: 216

Which of the following is not one of the basic business objectives for an e-commerce site? A) display goods B) execute a transaction C) provide production and supplier links D) optimize system architecture

Answer: D Page Ref: 197

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client? A) an ad server B) a site tracking and reporting system C) an inventory management system D) customer on-site tracking

Answer: D Page Ref: 197

Which of the following details the actual hardware components to be used in a system? A) architecture plan B) system functionalities plan C) logical design D) physical design

Answer: D Page Ref: 198

All of the following are basic functionality provided by Web servers except: A) site management tools. B) data capture tools. C) security services. D) a shopping cart.

Answer: D Page Ref: 210

Which of the following would you use to verify that links on Web pages are valid? A) HTTP B) FTP C) data capture tools D) site management tools

Answer: D Page Ref: 210

Which of the following cannot be used to retrieve objects from a database? A) CGI B) ASP C) JSP D) HTML

Answer: D Page Ref: 212

When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse.

Answer: FALSE Page Ref: 196-197

Apache Web server software is based on Microsoft's Windows operating system.

Answer: FALSE Page Ref: 208

The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.

Answer: FALSE Page Ref: 210

A list server is an example of a buy-side application server that provides a database for product descriptions and prices.

Answer: FALSE Page Ref: 213-214

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Answer: FALSE Page Ref: 221

The systems development life cycle methodology that can be used to create an e-commerce Web site has five major steps.

Answer: TRUE Page Ref: 196

Using prebuilt templates is typically one of the most cost-effective choices when building an e-commerce site.

Answer: TRUE Page Ref: 201

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Answer: TRUE Page Ref: 206

Two-tier architecture typically includes a Web server and a database server.

Answer: TRUE Page Ref: 208

Which of the following basic system functionalities is used to display goods on a Web site? A) product database B) digital catalog C) shopping cart system D) customer database system

Answer: B Page Ref: 197

________ are the types of information systems capabilities needed to meet business objectives. A) Information requirements B) System functionalities C) System design specifications D) Physical design specifications

Answer: B Page Ref: 197

The term stateless refers to the fact that: A) no one government entity controls the Internet. B) the server does not have to maintain an ongoing dedicated interaction with the client computer. C) system performance degrades as more simultaneous users require service. D) Web servers may maintain multiple instances of server software to handle requests.

Answer: B Page Ref: 218

Django is based on which of the following? A) PHP B) Python C) Perl D) Ruby on Rails

Answer: B Page Ref: 228

Ruby on Rails is based on which of the following philosophies? A) SLDC B) CoC C) LAMP D) Ajax

Answer: B Page Ref: 228

________ involves testing a site program's modules one at a time. A) System testing B) Acceptance testing C) Unit testing D) Implementation testing

Answer: C Page Ref: 205

Most of the time required to maintain an e-commerce site is spent on: A) debugging code. B) responding to emergency situations. C) general administration and making changes and enhancements to the system. D) changes in reports, data files, and links to backend databases.

Answer: C Page Ref: 206

All of the following might be part of a Web site's middle-tier layer except: A) a database server. B) an ad server. C) legacy corporate applications. D) a mail server.

Answer: C Page Ref: 209

Which of the following is the most commonly used server-side scripting language? A) Ruby on Rails B) Django C) PHP D) Perl

Answer: C Page Ref: 228

Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.

Answer: TRUE Page Ref: 212

Dynamic page generation enables the use of a content management system.

Answer: TRUE Page Ref: 213

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Answer: TRUE Page Ref: 222

PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content.

Answer: TRUE Page Ref: 227

A native app is one designed to specifically operate using a mobile device's hardware and operating system.

Answer: TRUE Page Ref: 232

Mobile Web apps are typically built using HTML5 and Java.

Answer: TRUE Page Ref: 232


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