chapter 4 pretest e-commerce
the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout and design is known as
benchmarking
advantages of dynamic page generation include all of the following except
client-sied execution programming
all of the following are basic information requirements for a produce data base (product descriptions, stock numbers and innovatory levels). except
customer ID numbers
which system functionality must your web site have in order to be able to personalize or customize a product for a client
customer on-site tracking
what are the two most important management challenges in building a successful e-commerce presence
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
the annual maintenance cost for a web site is typically much lower than its development cost
false
the web server software used has a significant impact on how a Web sites web pages look on a users computer
false
using prebuilt templates is typically one of the most expensive choices when building an e-commerce site
false
all of the following might be part of a Web site's middle-tier layer except
legacy corporate applications
which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site
logical design
which of the following are the tow main components of a systems design
logical design and physical design
all of the following are basic functionality provided by e-commerce merchant server software except (a product catalog, a shopping cart, credit card processing)
marketing software
which of the following details the actual hardware components to be used in a system
physical design
which of the following types of e-commerce presence is best suited for creating an ongoing conversation with ones customers
social media
in order from beginning to end, the major steps in SDLC are
systems analysis/planning; system design; building the system; testing; and implementation
prior to the development of e-commerce, web sites primarily delivered static HTML pages
true
when developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse
true
apache web server software works with Linux and Unix operating systems
true
all of the following are basic functionality provided by Web servers except
a shopping cart
functionalities included in e-commerce merchant server software
-online catalog -order tracking abilities using online shopping cart and online credit card processing this software usually includes a database and the capability to pst list, product descriptions, pics and maybe sounds or animations with demonstrations and customer service response
phases for developing an e-commerce presence over a one year period
1. planning (m.s. of mission statement) 2. website development (m.s. of creating a web site plan) 3. implementation (m.s. of creating functional site) 4. social media plan (m.s. of creation) 5.social media implementation 6. mobile plan