chapter 4 pretest e-commerce

the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout and design is known as

benchmarking

advantages of dynamic page generation include all of the following except

client-sied execution programming

all of the following are basic information requirements for a produce data base (product descriptions, stock numbers and innovatory levels). except

customer ID numbers

which system functionality must your web site have in order to be able to personalize or customize a product for a client

customer on-site tracking

what are the two most important management challenges in building a successful e-commerce presence

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

the annual maintenance cost for a web site is typically much lower than its development cost

false

the web server software used has a significant impact on how a Web sites web pages look on a users computer

false

using prebuilt templates is typically one of the most expensive choices when building an e-commerce site

false

all of the following might be part of a Web site's middle-tier layer except

legacy corporate applications

which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site

logical design

which of the following are the tow main components of a systems design

logical design and physical design

all of the following are basic functionality provided by e-commerce merchant server software except (a product catalog, a shopping cart, credit card processing)

marketing software

which of the following details the actual hardware components to be used in a system

physical design

which of the following types of e-commerce presence is best suited for creating an ongoing conversation with ones customers

social media

in order from beginning to end, the major steps in SDLC are

systems analysis/planning; system design; building the system; testing; and implementation

prior to the development of e-commerce, web sites primarily delivered static HTML pages

true

when developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse

true

apache web server software works with Linux and Unix operating systems

true

all of the following are basic functionality provided by Web servers except

a shopping cart

functionalities included in e-commerce merchant server software

-online catalog -order tracking abilities using online shopping cart and online credit card processing this software usually includes a database and the capability to pst list, product descriptions, pics and maybe sounds or animations with demonstrations and customer service response

phases for developing an e-commerce presence over a one year period

1. planning (m.s. of mission statement) 2. website development (m.s. of creating a web site plan) 3. implementation (m.s. of creating functional site) 4. social media plan (m.s. of creation) 5.social media implementation 6. mobile plan