Chapter 5 Quiz marketing
Which of the following are tradition-bound, suspicious of changes, and adopt the innovation only when it has become something of a tradition itself?
Lagging adopters
A purse company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From fans' viewpoint, the housewives reality show is a ______________.
reference group
Which of the following is often considered a key business marketing strategy for winning and holding accounts?
systems selling
Which of the five characteristics identified has an inverse relationship with an innovation's rate of adoption, meaning as this characteristic increases, the rate of adoption is slower?
Complexity
Which of the following is likely to slow the adoption of a new technology?
Conceptual complexity
What is the nature of demand in business markets?
Demand in business markets is derived demand.
____________________ is a characteristic important in influencing an innovation's rate of adoption and described by the degree to which the innovation may be tried on a limited basis.
Divisibility
Which of the following is NOT one of the typical advantages of e-procurement systems?
Improving customer-supplier relationships
Which of the following statements regarding the business market is correct?
Many sets of business purchases are made for one set of consumer purchases.
Which of the following needs in Maslow's hierarchy is generally satisfied first?
Physiological needs
The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this process?
Problem Recognition
________________ is one problem with business-to-business e-procurement.
Suppliers being pitted against one another
What is the first step of the buyer decision process?
Need recognition
According to the model of buyer behavior, what is in a buyer's "black box"?
The buyer's characteristics and decision process
Which of the following refers to the degree to which an innovation fits the values and experiences of potential consumers?
Compatibility
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________.
generating person-to-person brand conversations
___________________ consists of many different people who play multiple roles in the buying process.
The buying center
Which of the following lists the five steps of the buyer decision process in the correct order?
Need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior
Which of the following is a personal characteristic influencing a consumer's buying behavior?
Occupation
Marketers of brands understand that they must figure out how to reach ___________________ that can exert social influence on others.
Opinion leaders
______________________ determines if a buyer is satisfied or dissatisfied with a purchase.
The relationship between the consumer's expectations and the product's perceived performance
_________ refers to the practice of integrating ethnic themes and cross-cultural practices within a company's mainstream marketing.
Total market strategy
Consumers obtain information from numerous sources. Which of the following involves dealer and manufacturer websites, packaging, and displays?
Commercial sources
Which of the following is NOT a social factor influencing consumer buying behavior?
Cognitive dissonance
