Chapter 5 Quiz marketing

Which of the following are​ tradition-bound, suspicious of​ changes, and adopt the innovation only when it has become something of a tradition​ itself?

Lagging adopters

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From​ fans' viewpoint, the housewives reality show is a​ ______________.

reference group

Which of the following is often considered a key business marketing strategy for winning and holding​ accounts?

systems selling

Which of the five characteristics identified has an inverse relationship with an​ innovation's rate of​ adoption, meaning as this characteristic​ increases, the rate of adoption is​ slower?

Complexity

Which of the following is likely to slow the adoption of a new​ technology?

Conceptual complexity

What is the nature of demand in business​ markets?

Demand in business markets is derived demand.

​____________________ is a characteristic important in influencing an​ innovation's rate of adoption and described by the degree to which the innovation may be tried on a limited basis.

Divisibility

Which of the following is NOT one of the typical advantages of​ e-procurement systems?

Improving​ customer-supplier relationships

Which of the following statements regarding the business market is​ correct?

Many sets of business purchases are made for one set of consumer purchases.

Which of the following needs in​ Maslow's hierarchy is generally satisfied​ first?

Physiological needs

The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this​ process?

Problem Recognition

​________________ is one problem with​ business-to-business e-procurement.

Suppliers being pitted against one another

What is the first step of the buyer decision​ process?

Need recognition

According to the model of buyer​ behavior, what is in a​ buyer's "black​ box"?

The​ buyer's characteristics and decision process

Which of the following refers to the degree to which an innovation fits the values and experiences of potential​ consumers?

Compatibility

When marketers want to promote their products and services through​ word-of-mouth marketing​ programs, they typically begin by​ ________.

generating​ person-to-person brand conversations

​___________________ consists of many different people who play multiple roles in the buying process.

The buying center

Which of the following lists the five steps of the buyer decision process in the correct​ order?

Need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior

Which of the following is a personal characteristic influencing a​ consumer's buying​ behavior?

Occupation

Marketers of brands understand that they must figure out how to reach​ ___________________ that can exert social influence on others.

Opinion leaders

​______________________ determines if a buyer is satisfied or dissatisfied with a purchase.

The relationship between the​ consumer's expectations and the​ product's perceived performance

​_________ refers to the practice of integrating ethnic themes and​ cross-cultural practices within a​ company's mainstream marketing.

Total market strategy

Consumers obtain information from numerous sources. Which of the following involves dealer and manufacturer​ websites, packaging, and​ displays?

Commercial sources

Which of the following is NOT a social factor influencing consumer buying​ behavior?

Cognitive dissonance