Chapter 5

Which of the following is NOT part of Maslow's hierarchy of needs?

esteem needs

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

reference group

Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations

subcultures

________ is the most basic determinant of a person's wants and behavior.

Culture

_____ means that consumers are likely to remember good points made about a brand that they favor and forget good points made about competing brands.

Selective retention

Consumers learn about new products for the first time and make the decision to buy them during what process?

adoption process

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

alternative evaluation

Which of the following is the first stage in the new product adoption process?

awareness

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

brand personality

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

buyer's decision process

Companies that use brand ambassadors are most likely involved in _____ marketing.

buzz

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

consumer market

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.

evaluation of alternatives

Maslow;s theory is that ______ can be arranged in a hierarchy.

human needs

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

innovator

Marketing stimuli consist of the four Ps. What are the four Ps? Which of the following is NOT one of these?

packaging

_______ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

perception

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________

personal

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

post purchase behavior

Shoez Inc., a manufacturer of shoes, has recently launched a brand of sturdy shoes ideal for hiking and other outdoor activities. Which of the following brand personalities could be best associated with the new brand?

ruggedness

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________. A) selective retention B) selective distortion C) selective attitude D) selective attention E) selective perception

selective attention

Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ______.

selective distortion

People tend to interpret new information in a way that will support what they already believe. This is called ________.

selective distortion

Stephanie and John wanted to purchase a high-end sports car. They viewed a commercial for a particular sports car that highlighted the cost, design, and power of the car. After viewing the ad, Stephanie felt that the car's price was acceptable, considering the superior ad unique design. John thought the car was expensive owing to the high power engine installed in it. They used the information in different ways, focusing on the issues that each considered important. Which of the following concepts does this scenario demonstrate?

selective distortion

According to Maslow's hierarchy of needs, which of the following is the LEAST pressing needs?

self-actualization needs