Chapter 6 e-fashion
a _____ is a repository of customer info that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer
CRM system
a web beacon is
a cookie that carries a virus
amazons associates program is an example of which of the following
affilate marketing
which of the following is the most important tool in establishing a relationship with the customer
company web site
which of the following is not one of the main stages of the online purchasing process (post-purchase service and loyalty, awareness, engagement)
conversation
versioning
create multiple variations of information goods and selling these to different market segments at different prices
context advertising
googles ad sense is an example
unique visitors
if you want to determine the size of your web sites audience, the metric you will use for the most accurate measurement will be
viral marketing
involves getting customers to pass along a company's marketing message to friends, family and colleagues
programmatic advertising
is an automated, aution based method for matching demand and supply for online display ads
the richness made possible by e-commerce technologies does which of the following
it allows video, audio and text to be integrated into a single marketing message and consuming experience
in modeling online consumer behavior, the concept of "consumer skills" refers to the
knowledge consumers have about how to conduct online transactions
which of the following is not one of the four main methods advertisers use to behaviorally target ads (data collected from social networks, integration of online data with offline data, clickstream data)
nielsen ratings
to answer a question like "at what time of day does our company sell the most products?" you would use ___ data mining
query-driven
which of the following forms of online advertising is expected to grow the fastest between 2015 and 2019
rich media
which of the following is not true about search engine advertising
search engine advertising is the fastest growing type of online advertising
all of the following are "traditional" online marketing tools except (affiliate marketing, sponsorship marketing)
social marketing
recency
time elapsed since the last visit made by the customer
which features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users
universal standards
stickiness
which measures the average length of stay at the web site
surge pricing
über has been criticized for using
