Chapter 6 e-fashion

a _____ is a repository of customer info that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer

CRM system

a web beacon is

a cookie that carries a virus

amazons associates program is an example of which of the following

affilate marketing

which of the following is the most important tool in establishing a relationship with the customer

company web site

which of the following is not one of the main stages of the online purchasing process (post-purchase service and loyalty, awareness, engagement)

conversation

versioning

create multiple variations of information goods and selling these to different market segments at different prices

context advertising

googles ad sense is an example

unique visitors

if you want to determine the size of your web sites audience, the metric you will use for the most accurate measurement will be

viral marketing

involves getting customers to pass along a company's marketing message to friends, family and colleagues

programmatic advertising

is an automated, aution based method for matching demand and supply for online display ads

the richness made possible by e-commerce technologies does which of the following

it allows video, audio and text to be integrated into a single marketing message and consuming experience

in modeling online consumer behavior, the concept of "consumer skills" refers to the

knowledge consumers have about how to conduct online transactions

which of the following is not one of the four main methods advertisers use to behaviorally target ads (data collected from social networks, integration of online data with offline data, clickstream data)

nielsen ratings

to answer a question like "at what time of day does our company sell the most products?" you would use ___ data mining

query-driven

which of the following forms of online advertising is expected to grow the fastest between 2015 and 2019

rich media

which of the following is not true about search engine advertising

search engine advertising is the fastest growing type of online advertising

all of the following are "traditional" online marketing tools except (affiliate marketing, sponsorship marketing)

social marketing

recency

time elapsed since the last visit made by the customer

which features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users

universal standards

stickiness

which measures the average length of stay at the web site

surge pricing

über has been criticized for using