Chapter 6 HW Quiz

Which of the following is a level of a people extended self? individual level family level community level All of these

All of these

________ refers to the possession of both masculine and feminine traits. Heterosexual Homosexual Amorphany Androgyny

Androgyny

A person's actual self is a person's conception of how he/she would like to be.

False

A(n) ________ is a particular model, or exemplar, or appearance. ideal of beauty self-concept cathexis ideal self

Ideal of beauty

Dante is worried about how well he will be accepted when he goes to a new school this week. He has decided to purchase a pair of designer jeans in hopes that the other students will see him as someone with fashion sense and a "cool" image. Dante is displaying public self-consciousness bro culture gender identity actual self

Public self consciousness

_______ summarizes the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities. Actual self Self-esteem Self-concept Self-ego

Self-concept

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in artificial images. Social comparison Self-esteem Real self Ideal self

Social comparison

The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for products that use professional models.

True

The ________ refers to our more realistic appraisal of the qualities we have and don't have. ideal self inner self actual self outer self

actual self

________ refers to a consumer's subjective evaluation of his or her physical self. Body dialect Body tone Body fantasy Body image

body image

Many Eastern cultures stress the importance of a ______________, in which an individual's identity is derived in large measure from his or her social group. collective self internal self extended self mirror-image self

collective self

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self. extended actual social looking-glass

extended

When Deena Shoemaker posted a photo collage of different clothing items in different sizes on Facebook to show how misleading the numbered size on the tag actually is, she was pointing out the clothing manufacture practice of phantom sizing.

false

_____________ is a deeply ingrained cultural discrimination against people who are overweight.

fattism

The classification of gender into two distinct, opposite and disconnected forms (with no options for any gender identities beyond these two) is known as gender binarism gender identity androgyny third-gender movement

gender binarism

A person's conception of how he/she would like to be is called ________. self-image ideal self self-concept self-esteem

ideal self

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________. ideal self actual self looking-glass self collective self

ideal self

Consumers often conform to their home culture's expectations of their gender role - how they should act, dress, speak, what they should eat/drink/drive/listen to/read/watch. Marketers refer to this role and the combination of beliefs as gender ________.

identity

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________. doubt and regret self-esteem dedication and control strength and conviction

self-esteem

If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work. self-concept self-image looking-glass self self-image congruence model

self-image congruence model

If products take on masculine or feminine attributes, they are said to be ________. sexy sexually explicit sex-typed androgynous

sex-typed

Body positivity refers to the idea that all people deserve to have a positive body image - regardless of how culture idealizes weight, size, shape, or other aspects of physical appearance.

true

In primary school classrooms, teachers may sometimes separating students by gender for activities or discipline students differently depending on their gender, This type of action reinforces children's developing beliefs and assumptions about gender roles and is known as gender socialization.

true