Chapter 6
unique self
"Casual Fridays" in American workplaces encourage the expression of a person's ________.
identity marketing
A consumer wearing a temporary tattoo of a company's brand logo is an example of ________.
reproductive potential
Men are more likely to use a woman's body shape as a sexual cue. One explanation of this phenomenon is that feminine curves provide evidence of ________.
would like to be
The ideal self is a person's conception of how she ________.
ideal self
A person's conception of how he/she would like to be is called ________.
ideal of beauty
A(n) ________ is a particular model, or exemplar, or appearance.
symbolic interactionism
According to the sociological tradition of ________, relationships with other people play a large part in forming the self.
extended
Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.
ideal self
College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.
a large gap between their real and ideal selves
Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.
group level
Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended self would most likely apply to Fred's situation?
Social outcasts
Historically, tattoos have been associated with people who are considered ________.
"face"
If Chen Ho follows a Confucian perspective and dresses according to accepted rules of the group (where others' perceptions of the self and maintaining one's desired status in their eyes is important), then he is recognizing the importance of ________.
self-image congruence model
If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.
the collective self
If a person's identity is derived in large measure from his or her social group. This is called ________.
sex-typed
If products take on masculine or feminine attributes, they are said to be ________.
Eastern
Many ________ cultures stress the importance of a collective self, in which an individual's identity is derived in large measure from his or her social group.
extended self
Many of the props and settings consumers use to define their social roles become part of themselves. For example, one of Mary Bennett's last requests was that when she died, she wanted to be buried in her favorite dress. This situation illustrates ________.
have multiple selves
Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.
The looking-glass self
Pamela Ortiz rarely makes eye contact with others in social settings. Though by many standards she is physically attractive, she perceives that others find her plain and uninteresting. By not making eye contact, she is somewhat creating a self-fulfilling prophecy with respect to males in her social circle. This situation matches occurrences in which of the following "self" situations?
youth
People across all cultures appear to favor physical features that are associated with ________.
Individual level
Personal objects, places, and things allow people to feel that they are rooted on their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would be the home most likely be associated with ________.
content
Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concept dimensions best applies to Rudi's view of himself?
66 percent
The U.S. government estimates that approximately ________ of American adults are overweight or obese.
Actual self
The ________ refers to our more realistic appraisal of the qualities we have and don't have.
To enhance sex-role identification
The modern use of high heels (which can cause knee and hip problems) may be compared to the traditional Asian practice of foot binding. According to the text, which of the following purposes best describes why high heels are worn?
ideal of beauty
The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________.
self-fulfilling prophecy
When we act the way we assume others expect us to act we are practicing a ________.
To separate group members from nonmembers, to place a person in a gender category, to enhance social role identification
Which of the following explains why people decorate or mutilate their bodies?
Individual, family, and community levels
Which of the following is a level of a people extended self?
Identity marketing
________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.
Self-fulfilling prophecy
________ is the way we assume others expect us to act.
Social comparison
________ is when the person tries to evaluate their appearance by comparing it to the people depicted in these artificial images.
Collective self
________ is where a person derives his or her identity in large measure from a social group.
Body image
________ refers to a consumer's subjective evaluation of his or her physical self.
Self-esteem
________ refers to the positivity of a person's self-concept.
Androgyny
________ refers to the possession of both masculine and feminine traits.
self-concept
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.inner, private self, and an outer, public self Both Eastern and Western cultures see the self as divided into a(n) ________.
