Chapter 7 (What is content Marketing and why is it valuable)

Seven Rules for Developing Effective Social Media Content

- Be Relevant - Be relevant to the brand - Do not overtly sell or advertise - Be useful and informative - Be positive and upbeat, and keep communication fairly informal -Do not ignore what the audience says -Have variety content

Why is social media marketing worthwhile?

1. High level of control over content design 2. Low cost of content dissemination 3. Increased opportunities for audience interactivity and engagement 4. Increased opportunities for content to be virally shared 5. Increased opportunities for real-time feedback

Social Media Audits help determine what type of posts are worth investing in. Here are questions to think about:

1. Which posts seemed to be well recieved? 2. Which posts didn't do so well? 3. Can you see any systematic differences between these two sets of posts that help you learn something about what your particular audience seems to be most attentive to?

Risks of content marketing

1. Your social media content might. not be noticed - Very crowded industry 2. Even if people see your posts, they might not pay attention to or be interested in them

What will the content look like and how to get that content out to the target audience?

What questions should be considered when using content marketing

content marketing defintion

form of non-traditional marketing communications whereby a brand produces or designs content in various forms (Text, images, video, audio,) and disseminates that content to targeted audiences and/or customers

Content marketing is like a magnet

True

Content marketing is not about being a hammer but a magnet. Putting something out that people will pay attention to. This is how a marketer creates true value

True

It is wise to assume that nobody will care about your post until you make them care

True