Chapter 8

What is the last part of an elevator pitch? Describing the problem Introducing your solution "The hook" "The ask"

"The ask"

What interests do investors and strategic partners want from startups and entrepreneurs? The limelight Value chains Friendship Superior financial returns

Superior financial returns

Some examples of who are investors and strategic partners? Television channels Suppliers and retailers Loan collectors Cable television channels

Suppliers and retailers

What do your customers want in return? Their money back Money and fame Benefits that were not promised to them The benefits that were promised to them

The benefits that were promised to them

What is an example of a Rising Action? Marketing Strategy The problem Business Model The height of your idea

The problem

Anton is looking to take out a small business loan to get his venture up off the ground. To convince the bank to give him the loan he will provide the bank his ________. business model canvas elevator pitch business plan pitch deck

business plan

Use a __________ when you need to provide a lot of detailed information about your venture to someone. business plan elevator pitch pitch deck canvas

business plan

Describing how you will sustain success is part of the _______. exposition falling action rising action climax

falling action

Describing how you will sustain success is part of the _______. rising action climax exposition falling action

falling action

According to the "StartupVille" video, in the early stages of entrepreneurship there is no ___________. hierarchy diversity community financial assistance

hierarchy

In Dr. Fords final words about when we have purpose and meaning and a way to generate money this tends to make us feel... Lost Tired Sad Happy

Happy

Which of the following is NOT an element of writing an inciting incident? Answering the question of why do you care? Answering the question of why are you doing this? Answering the question of why should others care? Help bring others along, so you can help them justify paying attention to you

Answering the question of why are you doing this?

Joe just recently started a new food truck business and has noticed that his company's posts on social media have been getting a ton of likes and shares. This would be an example of which type of milestone? Awareness Survival Acceptance Selection

Awareness

Which media tool is used in early stage conceptual organization? Business plan Pitch deck Elevator pitch Canvas

Canvas

What were Dr. Ford's final words for you this semester? Don't suck! Be a BOSS! Charge on! Start something!

Charge on!

Small business development centers, chambers, incubators, accelerators, universities, and special events are all potential places you may look to find a ________. Coach Community supporter Competitor Collaborator

Coach

People who may be likely to join your team because they share an interest in the problem that you care about are: Collaborators Coaches Competitors Community

Collaborators

The Orlando Tech Association could be a great support system as you begin your entrepreneurial journey. This would be a place to enroll ____________. Customers Community Competitors Investors

Community

What is the main component that "Storytelling" is used to communicate? Conceptual organizing Conceptual realization Traction with little mode The non-written narrative

Conceptual organizing

What is the first story lesson that Andrew Stanton ever learned? Draw from what you know All stories must have a happy ending All stories should have a hero and a villain Good stories use songs

Draw from what you know

Which media tool is the most time-constrained? Pitch deck Canvas Elevator pitch Business plan

Elevator pitch

You may receive all of the following for enrolling customers except: Emotional support Learning Referrals Revenue

Emotional support

The following statement is an example of what element of the narrative structure, "Hello, my name is Jackie Johnson and I am the founder of a new company called Rising Stars, where help children from low-income homes chase their dreams of becoming professional athletes." Rising Action Resolution Inciting Incident Exposition

Exposition

Which of the following is not one of the four types of entrepreneurial career paths that Dr. Ford discussed? Straddling Startup Extrapreneurship On the Side

Extrapreneurship

Your business model, distribution strategy, and financial model are examples that align with which narrative element? Inciting Incident Falling Action Resolution Exposition

Falling Action

The ability to describe your financial model answers which question in the falling action and resolution phases of the key narrative elements? How will you go to market? How will you succeed and grow? How will you find your customers? How will you make money?

How will you succeed and grow?

What is the entrepreneurial career path that involves creating and championing new ventures that improve the offerings of an established organization? Startup Intrapreneurship Straddling On the Side

Intrapreneurship

When establishing yourself, what is the first step you should take? Introduce yourself Buy a suit Engaging yourself Practice your speech

Introduce yourself

What does Dr. Ford hope you do moving forward? Fall asleep Invest in yourself and use the resources around you Forget about this class and move on with your life Work less and make more

Invest in yourself and use the resources around you

Banks, angel networks, & venture capital firms are places you may find ___________. Investors Coaches Community Customers

Investors

In the Star Wars example given by Dr. Ford, what is described as the inciting incident? Luke Skywalker's parents being killed When Han Solo kisses Princess Leia The Death Star being blown up Luke finding out the truth about Darth Vader

Luke Skywalker's parents being killed

_________ convey descriptions of "who we are" and "what we do." Themes Settings Narratives Story plots

Narratives

What is the entrepreneurial career path that involves pursuing a new venture as a creative outlet and income supplement while holding a wage-earning job? Startup On the Side Intrapreneurship Straddling

On the Side

All of the following people would be great options to enroll as coaches except: Experienced entrepreneurs Subject matter experts Startup process experts Peers who share your interest

Peers who share your interest

Which media tool would use PowerPoint, Keynote, or Google Slides to present your story? Canvas Pitch deck Business plan Elevator pitch

Pitch deck

Narratives that present a ________ identity and plausible proposition are likely to attract others to enroll and offer support. Simple Negative Complicated Positive

Positive

Coaches, collaborators, & community will be excited about you because they believe in your ________. Product Purpose Potential benefits Financially beneficial arrangement

Purpose

What are people hungry for in life? Pizza Time off Purpose Money

Purpose

When using a business plan to tell your story, the Financial Plan Section is considered the _______. Exposition Resolution Falling Action Rising Action

Resolution

A canvas is best used for all of the following except: Starting a conversation Tracking evidence Collaborating Coaching

Starting a conversation

_______ is key to enrolling others and building new venture momentum. Creativity Money Traction Diversity

Traction

When using a canvas to tell your story, where on the canvas should you begin? Key partners Customer segment Value proposition Key resources

Value proposition

When using a canvas to tell your story, where on the canvas should you begin? Value proposition Customer segment Key partners Key resources

Value proposition

When is a pitch deck ordinarily used? At a networking event When working with a coach When you apply for a bank loan When you present to an audience

When you present to an audience

When you recall your "Customers journey" you are essentially asking... What steps are they taking? Where did they go on vacation last year? Where are they? The shoes that are most comfortable to them?

Where are they?

When enlisting customers for overall purchase of your product or service, what is the first question you should ask yourself? Who are they? What do they like to eat? What do they want in return? Why are they needed?

Who are they?

What, according to Andrew Stanton, is the main ingredient in storytelling? Uncertainty Wonder Conflict Great characters

Wonder

When using a canvas to tell your story, the right side of the canvas would represent your _________. rising action falling action exposition Resolution

rising action

Module eight's learning objective can best be described as: the ability to evaluate a proposals value and justify further investment. the ability to talk to humans. the ability to enroll supporters by effectively communicating a unique value proposition. the ability to conduct research that can be used by Angel investors.

the ability to enroll supporters by effectively communicating a unique value proposition.