Chapter 8: The Web Enabled Enterprise

Cookie

A small file that a website places on a visitor's hard disk so that the website can remember something about the surfer later; typically records the surfer's ID or some other unique identifier

Free IM Applications

Operated through a server, or a group of connected servers which provides a directory and functions as the hub for all callers

Third Parties

Organizations that collect information about the user whenever the user visits a site that subscribes to the service of these organizations

Business-to-Business (B2B) Trading

Takes place between businesses only

Micro-Targeting Approach

Targeting a specific group of people with a custom message

Cross-Channel Posting

Brands can hit PC followers on Facebook and mobile users on Instagram

Clickstram Tracking

Choices you make when selecting menu items, clicking buttons, and moving from one page to another which are recorded

Third-Party Cookies

Collect your browsing and shopping habits across many websites

Banners

Images placed on a website that link to the site of the company selling the product or service

Persistant Cookies

Stay on the hard disk unless the user deletes them

Importance of Blogs to Commercial Organizations

To find out what blog participants think and say about organizations

Hyper Transfer Protocol Secure (HTTPS)

A secure version of the protocol used to transfer and download web used for information for confidential transactions

InstantService

A chat application that enables employees to answer customer questions in real time online, handle up to five inquiring customers at a time, and enables the company to "push" answers from a library of answers instead of typing them

File Transfer Protocol (FTP)

A common way of transmitting files from one computer to another

Unique Visitors Per Month

A metric that measures if the same person visited a site several times during a given month, the person is counted only once

Internet Corporation for Assigned Names and Numbers (ICANN)

A not-for-profit organization established to approve new TDLs for a domain name

Uniform Resource Locator (URL)

A unique address for a website

Wiki

A web application that enables users to add and edit the content of webpages

Blog

A webpage that invites surfers to post opinions and artistic work as well as links to sites of interest

Universal IM Applications

Allow users to use multiple IM applications to chat

Online Callback Function

Allows customers to enter their contact information through a website to queue a callback

Search Advertising

Any form of advertising though an online search site and is regarded by businesses as highly effective

EDI

Electronic Data Interchange

Extensible Markup Language (XML)

Enables the creation of various types of data and is most often used to convey the meaning or content of the data

Formatting

Includes opening and closing tags preceding and following a part of a document

HTML Tags

Indicate both what the data means and how each element should be displayed

Temporary Cookies

Installed only for one session and are remove when the user leaves a site

Massive Open Online Course (MOOC)

New education delivery that combines the traditional course materials with interactive forums for educators and students, and is a form of distance learning

Trackback Software

Notifies bloggers when their posts have been mentioned elsewhere on the web

Typosquatting

Occurs when a person or company creates a domain name similar to a heavily-trafficked site in order to receive many unintentional visitors

Instant Messaging (IM)

Offers users real-time online interactivity: "real-time email"

Time-shifted Broadcasts

Posting programs for later listening

Markup Languages

Provide a system of standardized "tags" that format elements of a document, including text, graphics, and sound

WikiMedia Foundation

Provides information and links to sites that teach how to install and use wikis

Podcasting

Publishing sound and video on the web so that people can download it and listen to/watch it

Spyware

Software including cookies and other, more sophisticated applications that are installed on your computer unbeknownst to you, designed to trace and report your online behavior without your knowledge

Aggregator Feed Reader (RSS)

Software that automatically checks for new content and downloads files from a designated site

Blog Mining Applications

Software that combs blogs, identifies company names, automatically tracks discussion, and turing blog data into useful market research information

Proprietary Technology

Software that is the intellectual property of its developer and is not free for all to use

Address

The IP address assigned to the site

First Parties

The businesses with which the user interacts directly

Extensible Hypertext Markup Language (XHTML)

The combination of two markup languages, HTML and XML

Domain Name

The easy to read unique name made up of letters used to identify an IP address that often start with www.

The Old Rule on the Web

The greater the number of eyeballs, the greater the commercial potential of the site

Top-Level Domain (TLD)

The last part of a URL that can be requested for a domain name

Impressions

The most basic metric that can be measured at a site, occurs whenever a browser downloads the page containing the banner

Hypertext Markup Language (HTML)

The most common programming language for creating webpages and other information viewable in a browser and it determines the look and location of text, pictures, animations and other elements on a webpage

Hypertext Markup Language Five (HTML5)

The newest version of HTML/XML which includes support for the latest multimedia and mobile devices and is rapidly becoming the standard for webpage development

Unique Visitor Pages

The number of different pages at the site that a single visitor accessed

Traffic Volume

The number of people who come across their messages

World Wide Web Consortium (W3C)

The organization responsible for web standards

Reach Percentage

The percentage of web users who have visited the site in the past month, namely, the ratio of visitors to total web population

Hypertext Transfer Protocol (HTTP)

The protocol used to transfer and download web information

Chat Room

The user can exchange information with an entire group

Nielsen and comScore

Two competing measurement firms that advertisers count on to find out which sites engage more visitors than others

XML Tages

Used to mark data elements and define "what its is" as opposed to "how it looks"