Chapter 8: The Web Enabled Enterprise
Cookie
A small file that a website places on a visitor's hard disk so that the website can remember something about the surfer later; typically records the surfer's ID or some other unique identifier
Free IM Applications
Operated through a server, or a group of connected servers which provides a directory and functions as the hub for all callers
Third Parties
Organizations that collect information about the user whenever the user visits a site that subscribes to the service of these organizations
Business-to-Business (B2B) Trading
Takes place between businesses only
Micro-Targeting Approach
Targeting a specific group of people with a custom message
Cross-Channel Posting
Brands can hit PC followers on Facebook and mobile users on Instagram
Clickstram Tracking
Choices you make when selecting menu items, clicking buttons, and moving from one page to another which are recorded
Third-Party Cookies
Collect your browsing and shopping habits across many websites
Banners
Images placed on a website that link to the site of the company selling the product or service
Persistant Cookies
Stay on the hard disk unless the user deletes them
Importance of Blogs to Commercial Organizations
To find out what blog participants think and say about organizations
Hyper Transfer Protocol Secure (HTTPS)
A secure version of the protocol used to transfer and download web used for information for confidential transactions
InstantService
A chat application that enables employees to answer customer questions in real time online, handle up to five inquiring customers at a time, and enables the company to "push" answers from a library of answers instead of typing them
File Transfer Protocol (FTP)
A common way of transmitting files from one computer to another
Unique Visitors Per Month
A metric that measures if the same person visited a site several times during a given month, the person is counted only once
Internet Corporation for Assigned Names and Numbers (ICANN)
A not-for-profit organization established to approve new TDLs for a domain name
Uniform Resource Locator (URL)
A unique address for a website
Wiki
A web application that enables users to add and edit the content of webpages
Blog
A webpage that invites surfers to post opinions and artistic work as well as links to sites of interest
Universal IM Applications
Allow users to use multiple IM applications to chat
Online Callback Function
Allows customers to enter their contact information through a website to queue a callback
Search Advertising
Any form of advertising though an online search site and is regarded by businesses as highly effective
EDI
Electronic Data Interchange
Extensible Markup Language (XML)
Enables the creation of various types of data and is most often used to convey the meaning or content of the data
Formatting
Includes opening and closing tags preceding and following a part of a document
HTML Tags
Indicate both what the data means and how each element should be displayed
Temporary Cookies
Installed only for one session and are remove when the user leaves a site
Massive Open Online Course (MOOC)
New education delivery that combines the traditional course materials with interactive forums for educators and students, and is a form of distance learning
Trackback Software
Notifies bloggers when their posts have been mentioned elsewhere on the web
Typosquatting
Occurs when a person or company creates a domain name similar to a heavily-trafficked site in order to receive many unintentional visitors
Instant Messaging (IM)
Offers users real-time online interactivity: "real-time email"
Time-shifted Broadcasts
Posting programs for later listening
Markup Languages
Provide a system of standardized "tags" that format elements of a document, including text, graphics, and sound
WikiMedia Foundation
Provides information and links to sites that teach how to install and use wikis
Podcasting
Publishing sound and video on the web so that people can download it and listen to/watch it
Spyware
Software including cookies and other, more sophisticated applications that are installed on your computer unbeknownst to you, designed to trace and report your online behavior without your knowledge
Aggregator Feed Reader (RSS)
Software that automatically checks for new content and downloads files from a designated site
Blog Mining Applications
Software that combs blogs, identifies company names, automatically tracks discussion, and turing blog data into useful market research information
Proprietary Technology
Software that is the intellectual property of its developer and is not free for all to use
Address
The IP address assigned to the site
First Parties
The businesses with which the user interacts directly
Extensible Hypertext Markup Language (XHTML)
The combination of two markup languages, HTML and XML
Domain Name
The easy to read unique name made up of letters used to identify an IP address that often start with www.
The Old Rule on the Web
The greater the number of eyeballs, the greater the commercial potential of the site
Top-Level Domain (TLD)
The last part of a URL that can be requested for a domain name
Impressions
The most basic metric that can be measured at a site, occurs whenever a browser downloads the page containing the banner
Hypertext Markup Language (HTML)
The most common programming language for creating webpages and other information viewable in a browser and it determines the look and location of text, pictures, animations and other elements on a webpage
Hypertext Markup Language Five (HTML5)
The newest version of HTML/XML which includes support for the latest multimedia and mobile devices and is rapidly becoming the standard for webpage development
Unique Visitor Pages
The number of different pages at the site that a single visitor accessed
Traffic Volume
The number of people who come across their messages
World Wide Web Consortium (W3C)
The organization responsible for web standards
Reach Percentage
The percentage of web users who have visited the site in the past month, namely, the ratio of visitors to total web population
Hypertext Transfer Protocol (HTTP)
The protocol used to transfer and download web information
Chat Room
The user can exchange information with an entire group
Nielsen and comScore
Two competing measurement firms that advertisers count on to find out which sites engage more visitors than others
XML Tages
Used to mark data elements and define "what its is" as opposed to "how it looks"
