Chapter 9

________ is NOT an example of collaborative consumption.

Mass customization

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Onboarding

________ is an example of a sponsored reviews website.

PayPerPost

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

RSS

________ is NOT an example of a social marketplace.

Tujia

________ are an example of harnessing collective intelligence.

Wikis

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

advertising

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.

native

Job coaches recommend spending most of your time ________ to get a job.

networking

________ marketing is when companies use social computing tools to obtain feedback from customers.

Conversational