Chapter 9 PLS 21
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. 2/3 1/3 3/4 1/4
2/3
Job coaches recommend spending most of your time ________ to get a job. online talking to headhunters networking educating yourself
networking
_______ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Recruiting Employee development Onboarding Social networking
onboarding
________ is an example of a sponsored reviews website. ThisNext Metacritic Epinions PayPerPost
PayPerPost
________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. Disney Mountain Dew PepsiCo Levi's
PepsiCo
who has an interest in subscribing to it. Blogging RFID UWB RSS
RSS
________ is NOT an example of a social marketplace. Flipsy Craigslist Fotolia Tujia
Tujia
________ are an example of harnessing collective intelligence. Wikis Web services Tags Mashups
Wikis
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. advertising crowdsourcing company buy-in employee use
advertising
________ allows companies to post jobs to eight different social networks simultaneously. Wattpad Bullhorn Reach LinkedIn Monster
bullhorn reach
Social computing increases _________. threat of new entrants supplier power threat of substitutes buyer power
buyer power
________ is an example of a customer ratings and reviews website. PayPerPost SponsoredReviews Metacritic Buzzillions
buzzillions
Tujia is similar to Airbnb because it _________. focuses on Chinese travelers cleans and inspects properties connects homeowners with travelers lists surplus inventory on behalf of real estate developers
connects homeowners with travelers
________ marketing is when companies use social computing tools to obtain feedback from customers. Traditional Viral Filter Conversational
conversational
Banjo makes sense of social networking noise primarily by _________. using Facebook algorithms geolocating posts ignoring useless posts identifying structured data
gelolocating posts
________ is NOT an example of collaborative consumption. Mass customization Peer-to-peer lending Collaborative production Crowdfunding
mass customization
Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. native viral filter conversational
native
________ is writing repurposed for a mobile society in which readers' attention is fleeting. Traditional publishing Online fiction Self-publishing Serialized fiction
serialized fiction
Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Facebook Google Instagram Twitter
