Chapter 9 PLS 21

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. 2/3 1/3 3/4 1/4

2/3

Job coaches recommend spending most of your time ________ to get a job. online talking to headhunters networking educating yourself

networking

_______ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Recruiting Employee development Onboarding Social networking

onboarding

________ is an example of a sponsored reviews website. ThisNext Metacritic Epinions PayPerPost

PayPerPost

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. Disney Mountain Dew PepsiCo Levi's

PepsiCo

who has an interest in subscribing to it. Blogging RFID UWB RSS

RSS

________ is NOT an example of a social marketplace. Flipsy Craigslist Fotolia Tujia

Tujia

________ are an example of harnessing collective intelligence. Wikis Web services Tags Mashups

Wikis

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. advertising crowdsourcing company buy-in employee use

advertising

________ allows companies to post jobs to eight different social networks simultaneously. Wattpad Bullhorn Reach LinkedIn Monster

bullhorn reach

Social computing increases _________. threat of new entrants supplier power threat of substitutes buyer power

buyer power

________ is an example of a customer ratings and reviews website. PayPerPost SponsoredReviews Metacritic Buzzillions

buzzillions

Tujia is similar to Airbnb because it _________. focuses on Chinese travelers cleans and inspects properties connects homeowners with travelers lists surplus inventory on behalf of real estate developers

connects homeowners with travelers

________ marketing is when companies use social computing tools to obtain feedback from customers. Traditional Viral Filter Conversational

conversational

Banjo makes sense of social networking noise primarily by _________. using Facebook algorithms geolocating posts ignoring useless posts identifying structured data

gelolocating posts

________ is NOT an example of collaborative consumption. Mass customization Peer-to-peer lending Collaborative production Crowdfunding

mass customization

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. native viral filter conversational

native

________ is writing repurposed for a mobile society in which readers' attention is fleeting. Traditional publishing Online fiction Self-publishing Serialized fiction

serialized fiction

Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Facebook Google Instagram Twitter

twitter


Ensembles d'études connexes

Fungi and Characteristics of Prokaryotes

View Set

MKTG 351: Test 3 Review - Chapter 11

View Set

Strategic Management: Chapter 3 (The External Assessment)

View Set

Nutrition - Chapter 9: Water and Minerals

View Set