Chapter. 9 Quiz - Management Information Systems
Social networks are only useful for active job seekers.
False
________ is an example of a group shopping website.
LivingSocial
________ advertising is a sales pitch that fits into the flow of information being shown.
Native
A wiki is a website made up entirely of content posted by users.
True
Social marketplaces are an example of C2C commerce.
True
Viral marketing lends itself especially well to social networking.
True
Job coaches recommend spending ________ percent of your time online to get a job.
10
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.
2/3
The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.
20-80; 20; 80
Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.
CRM
________ is NOT an example of collaborative consumption.
Mass customization
Businesses must respond to customers more quickly and appropriately than they did prior to social computing.
True
Collaborative consumption services help establish a more sustainable global environment.
True
Companies listen to consumers in the blogosphere who express their views on the companies' products. This is consumer-generated media.
True
________ does not promote its use of filter bubbles.
________ marketing is word-of-mouth advertising.
Viral
The "_______ Effect" sometimes drives physicians to provide care that patients do not actually need as a way of trying to make the patients happy.
Yelp
Social computing increases _________.
buyer power
Organizations do NOT typically use wikis to _________.
follows consumers' social networking comments.
LinkedIn's main market segment is _________.
high-skill jobs