Chapter. 9 Quiz - Management Information Systems

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Social networks are only useful for active job seekers.

False

________ is an example of a group shopping website.

LivingSocial

________ advertising is a sales pitch that fits into the flow of information being shown.

Native

A wiki is a website made up entirely of content posted by users.

True

Social marketplaces are an example of C2C commerce.

True

Viral marketing lends itself especially well to social networking.

True

Job coaches recommend spending ________ percent of your time online to get a job.

10

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

2/3

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

20-80; 20; 80

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.

CRM

________ is NOT an example of collaborative consumption.

Mass customization

Businesses must respond to customers more quickly and appropriately than they did prior to social computing.

True

Collaborative consumption services help establish a more sustainable global environment.

True

Companies listen to consumers in the blogosphere who express their views on the companies' products. This is consumer-generated media.

True

________ does not promote its use of filter bubbles.

Twitter

________ marketing is word-of-mouth advertising.

Viral

The "_______ Effect" sometimes drives physicians to provide care that patients do not actually need as a way of trying to make the patients happy.

Yelp

Social computing increases _________.

buyer power

Organizations do NOT typically use wikis to _________.

follows consumers' social networking comments.

LinkedIn's main market segment is _________.

high-skill jobs


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