Chapter 9 Quiz Review

Which of the following represents potential ethical challenges associated with prediction markets?

An insider trading information.

What did Waze offer Google?

Better maps through crowdsourcing

Which of the following statements about blogging is true?

Blog comments can be a hothouse for spam and the disgruntled.

As with other types of social media, content flows in social networks are easy to control.

False

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

False

Building brands online can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

False

Despite its good intentions, privacy regulations exposed the website PatientsLikeMe to significant fines and it was eventually forced to shut down.

False

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

False

Google, which runs several predictive markets, found that predictions were more accurate when users were geographically proximate, meaning folks in the same work group who sat near one another.

False

Slack, the enterprise networking platform, is designed to maximize email efficiency.

False

The wisdom of crowds concept is based on the belief a group of experts is always correct in its assessment of a problem.

False

Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

False

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

False

What is the likely implication of a large and active wiki community?

It becomes more likely that content is up-to-date and errors are quickly corrected.

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

Micro-blogging

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

Neutral point of view.

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?

Slack

Which of the following statements holds true for Wikis?

Their key use is to collaborate on common tasks or to create a common knowledge base.

Which of the following statements holds true for electronic social networks?

Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.

Which of the following statements is true about microblogging?

Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests.

_____ are links in a blog post that refer readers back to cited sources.

Trackbacks

A vigorous community of commenters would help keep a blogger honest as they will quickly expose a blogger's errors of fact or logic.

True

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

True

Crowdsourcing can be considered a type of peer-production.

True

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

True

Over 500 million tweets are sent each day—80 percent or more via smartphones.

True

Social media refers to content that is peer produced and shared online.

True

The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.

True

How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?

Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

The term wiki refers to a(n):

Web site that can be modified by permitted users, from directly within a Web browser.

Which of the following criteria, according to James Surowiecki, is necessary for a crowd to be "smart"?

decentralized

Gourmet food trucks, popular in many American cities, are using Twitter to share location and create hipster buzz. Starbucks uses Twitter to run contests, and spread free samples of new products. These examples demonstrate the use of Twitter as a(n):

legitimate business tool

Advertisement and sponsorships are components of:

paid media

The controversial nature of feeds is because of:

privacy concerns

A(n) _____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.

sock puppet

The long tail nature of the blogging phenomenon is demonstrated by:

the niche content that is discoverable through search engines and that is often shared via other types of social media.

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends" and forward along posts they think may be of interest to others.

viral