Chapter Quiz 18 and 19

During the follow up stage, what service quality dimension is being addressed when customers are given adequate guarantees that their purchaser will perform as expected?

Assurance

The --- step in the selling process is often stressful for salesperson, since one of the possibilities is that the salesperson goes away empty handed.

Closing the sale

In a retail setting, qualifying potential customers is?

Dangerous and potentially illegal

Bowflex and Jenny Craig develop advertisements featuring celebrities to address their target markets' need for feeling good about themselves. This is an example of which of the following?

Emotional appeal

all of the following are aspects of advertising expect?

Is is used to sell products

Manger and sales experts have identified all of the following personal traits as most important when recruiting a sales person expect.

Pessimism

"The indoor Training is Out" campaign is designed to raise awareness of the increased risk of melanoma, the deadliest form of skin cancer, and decease usage of tanning salons. This is an example of a(n) --- advertising?

Public Service

As a product in the maturity stage of its life cycle, chewing gum brands would most likely require the use of ----- advertising to prompt purchases.

Reminder

It is in the --- step of the process of developing an advertising campaign that the metrics are articulated against which advertising success or failure of the campaign its measured.

Set the advertising objectives

If an insurance company encourages its salesperson to intentionally mislead potential customers about damage from flooding due to hurricane damage, who could be susceptible to legal action deceptive practice?

The insurance company and the salesperson