CIS 450 Chapter 10
________ is the largest online movie download distributor.
iTunes
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
industry convergence
Over the past five years, book publishing revenues have:
remained stable
House of Cards is an online TV series developed by which of the following?
Netflix
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
the release window
Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
directly to a newspapers home page
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:
1%.
In 2016, e-book sales are expected to constitute about ________% of all consumer book sales.
25
Music streaming is growing at ________ a year.
40%
What percentage of people read newspapers only on a mobile device?
5%
Well over ________ of television viewers multitask while watching television.
80%
Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model
Content convergence describes convergence in the design, production, and ________ of content.
Distribution
Which of the following streaming TV devices does not involve use of a remote controller?
Google Chromecast
Which of the following is the fastest growing segment of media revenues?
Internet media
Which of the following statements about mobile gaming is not true?
Mobile games are expensive to develop.
________ accounted for the second largest amount of paid online content revenues in the United States in 2016.
Online video games
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
Which of the following statements about the television industry is not true?
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following is not an example of a native digital news site?
USA Today
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
freemium
A metered subscription model is most similar to which of the following revenue models?
freemium
Which of the following is not one of the top three players in e-book publishing?
Which of the following occurs first in the process of content convergence related to books?
media migration
The New York Times introduced which of the following revenue models in 2011?
metered subscription
Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?
newspapers
Which of the following newspaper audience platforms has the highest percentage of readers?
Magazine print advertising revenues are expected to ________ through 2020.
remain relatively flat
Which of the following is the largest producer of revenues in the entertainment industry?
television
The leading merchants of digital games are Apple's App Store and:
the Google Play store.
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2015.
All of the following are examples of technology convergence except:
Amazon Books Publishing.
Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
Together Amazon and Apple account for ________ of the e-book market.
85%
Internet media revenue is about ________ of total entertainment and media revenue.
9%
In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books.
Hachette
Which of the following is the fastest growing segment of media revenues?
Internet Media
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The Convergence model
Which of the following statements about e-sports is not true?
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
directly to a newspaper's home page
All of the following are aspects of content convergence except:
language
Which of the following is not a type of digital gamers?
local gamers
Zinio is an example of which of the following?
magazine aggregator
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
Which of the following forms of media generate the most revenue?
television
Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels.
Which of the following statements about the newspaper industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements about online magazine publishing is not true?
The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
