CIS Exam 3

Which of the following is a computer-based system that attempts to emulate human behavior?

AI tech

The total time it takes to complete a business process, from start to finish, is called its _______ time

Cycle

_____ modules deal with issues such as setting objectives, employee performance management, and performance-based compensation.

ERM

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

False

For a firm, organizational resources are needed to transform data into knowledge.

False

Fuzzy logic systems "learn" patterns from large quantities of data by sifting through data, searching for relationships, building models, and correcting over and over again the model's own mistakes.

False

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain

False

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites. True False

False

Rich media advertisements are a sales-oriented marketing format.

False

Semistructured information is all the knowledge in a firm that resides in the heads of experienced employees.

False

Switching costs are the merchants costs of changing prices

False

The design phase of decision making consists of discovering, identifying, and understanding the problems occurring in the organization

False

Today's AI systems are about to come up with new and novel solutions to problems

False

Geoadvertising sends ads to users based on their:

GPS locations

Which of the following does not describe the dimensions of knowledge in a firm

It is subject to the laws of diminishing returns

Which of the following is not one of the 5 observed ways in which managerial behavior differs from the classical description of managers?

Managers perform a low number of activities for a high percentage of time

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of A) prediction markets. B) behavioral targeting. C) long-tail marketing. D) crowdsourcing.

crowdsourcing

which of the following is not true about enterprise systems

enterprise software is expressly built to allow companies to mimic their unique business practices

In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products

false

Sensitivity analysis predicts outcomes from constant inputs

false

Apple's Siri application is an example of

intelligent agents

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your presence

social media

A pivot table is a:

spreadsheet tool that displays two or more dimensions of data in a convenient format.

A ____ is a method of interaction with a customer, such as telephone or customer service desk

touch point

MIS typically produce fixed, regularly scheduled reports based on data extracted and summarized from the firm's underlying transaction processing systems.

true

The set of business processes, culture, and behavior required to obtain value from investments in info systems is one type of:

Organizational and management capital

CRM software can help organizations identify high-value customers for preferential treatments

True

Data visualization technologies are used to help human users see patterns and relationships in large amounts of data.

True

Document Management systems are essentially large databases

True

Enterprise application are based on organization-wide definitions of data

True

GDSS facilitate the solution of unstructured problems by a set of decision makers working together as a group in either the same location or different locations

True

Major CRM application software vendors include Oracle and SAP, and Salesforce.com

True

Net marketplaces may wither support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing

True

Which of the following refers to a company's suppliers suppliers, and the processes for managing relationships with them?

Upstream portion of the supply chain

Which of the following is not one of the Simon's four stages of decision making?

analysis

Which of the following internet business models involves a merchant creating an online digital environment that enables people with like interests to share info?

community provider

A drawback to high-velocity, automated decision-making systems is that they are unable to:

control themselves and respond to new environments

which of the following is not one of four types of presence to be considered when building an e-commerce presence

corporate

All of the following managerial roles can be supported by IS except:

negotiator

Which of the following would not be considered semistructured knowledge?

requests for proposals