CMIS 342 Quiz 4

Sales forecasting

A __________ system is a mathematical technique for estimating future sales.

Open-source

Above all, you want to implement the cheapest CRM system available. You are willing to accept any risks associated with this, so you would want to implement a(n) ______ CRM system.

Cross-selling

Amazon's recommender system is an example of _______.

Source

In the _________ component of SCM, organizations choose suppliers to deliver the goods and services they need to create their product or service.

Plan

Organizations must have a strategy for managing all the resources that are involved in meeting customer demand for their product or service. This strategy is developed in the ______ component of SCM.

The bullwhip effect

Stockpiling is most likely to occur with __________.

Location-based services

The Golden State Warriors use ___________ to improve service and deepen fan loyalty.

Deliver

The ______ component of SCM is often referred to as logistics.

Make-to-stock; forecast

The push model is also called ________ which means the production process begins with a ___________.

They are only used for consumer habit formation.

Which of the following is FALSE of persuasive technologies?

FAQs

_________ are/is a customer-touching CRM application.

SCM

_________ is critical to Amazon's success.

CRM; more

__________ systems are important because customers are _______ powerful than ever; these systems put the intimacy back into customer service.

Nivea

___________ uses location-based service data to help customers track their children in public.

CIC

____________ is a CRM operation in which organizational representatives use multiple channels to communicate with customers.

Conversational

_______________ commerce refers to the intersection of messaging apps and shopping; that is, the trend toward interacting with businesses through messaging and chat apps.

EDI

__________is a communication standard that enables business partners to exchange routine documents electronically.