CMJN FINAL EXAM

hegemony

domination over others

80s film

films nostalgic of the 1950s and happier times using clothes and music of the time period.

common themes of the film noir genre

forbidden subjects, detective hero, verbal wit

lookspace

frame area in front of an onscreen performer who is looking at an off screen object or frame

what does completely filling out your profile do

gets you displayed in more search results if you are using social media as a tool to market yourself

sound in film

it engages a powerful sense mode, it elicits emotion, the lack of could can be disturbing

journalist vs pr practitioner

journalist= trying to reach a large audience pr practitioner= trying to reach a more specific target audience

space

just as screen duration selects certain plot spans for presentation, so screen space selects portions of plot space

coverage

percentage of TV households that could receive a program

share of audience

percentage of TV sets in use tuned to a program

ratings

percentage of households viewing a TV program at one time

affordances of networked media

persistence, visibility, spreadability, search ability

major strength of humor

power it has to be persuasive

the pull out definition of pr

pr is the management of communication between an organization and its publics

daily mantra of event planners

preparation= most vital

distribution

the center of power, filmmakers need them to circulate their work, form the core economic power in the commercial film industry

film editing

the coordinating of one shot within the next often where the desired shots focus on connecting the end of one shot to the beginning of another

animation

the depiction of imaginative worlds through the use of graphics

film narration

the flow of story information in order to achieve the desired effects

cultural studies research

the interrelationship between media and cultural values and attitudes

film form

the overall system of relations that we can perceive among the elements in the whole film

essential area

the recording area within the camera frame

production

the stage of the production process during which production materials and equipment are set up and sounds and images are actually recorded

explanation on plot

the story- plot distinction affects all 3 aspects of narrative; casualty, time and space

hegemonic media messages

thought to keep powerless groups from making their ideas known

stages of screenplay

treatment synopsis of action one or more full length scripts a final version- shooting script

Shallowing effect

"quick-fix" info instead of a critical comprehensive analysis of the issue itself

editor

(post production) offline, online, titles, visual effects, narration, sound effects, sweetening and integration and distribution

assembly phase

(postproduction staff members work behind the scenes throughout shooting). editor catalogs and assembles takes produced during shooting, and decides how footage will be cut together. editor inspects dailies and assistant editor synchronizes images and sound

producer

(preproduction) research, writing, law/ ethics, budgets, scheduling, production, managing

director

(production) visualization, interpretation, selection, visual/ sound integration, graphics, lighting, casting, blocking, rehearsing, recording/ airring

narrative

(story) a chain of events in cause effect relationship occurring in time and place

planning a campaign

-Set goals, timetables, budget -Set creative strategy -Contingency planning (what to do when something goes wrong) -"Sell" the plan to the client

5 characteristics of mass media

1. Media messages are a form of communication 2. The source is usually a large, complex organization with a profit orientation (Even most websites are profit-oriented now) 3.Receivers usually are anonymous to both the senders and other receivers, and are out of each other's physical presence 4.Mass communication is indirect, with limited feedback 5.REQUIRES technology to create, send, receive messages

4 things pr practitioners do

1. event planning 2. publicity/ press agent 3. marketing 4. merchandising

How do audiences resist mass media influence?

1. selective processing 2. conducting oppositional readings 3. using media for individual gratification

4 media functions

1. surveillance 2. correlation 3. cultural transmission 4. entertainment

media effects research

1927 payne fund studies (after WWI) how do movies affect adolescents

The era film began to be studied

1960s (1967)

HBO first debuted in

1972

the negatives of pr and dirty spin

Bell Pottinger

elements of western genre

COMMON THEMES INCLUDE: RESTORATION OF SOCIAL ORDER, REVENGE OR RETRIBUTION, GUNFIGHTS, SALOON, AND AMERICAN FRONTIER SETTING

George Gerbner's cultivation analysis

Depending on TV consumption patterns, viewers cultivate perceptions of the world that are consistent with TV depictions

PR practitioners

Manage the resources required to maintain positive relationships with key publics

paul denino

IRL streamer; calls himself Ice Poseiden

most predominant channel in the 90s

MTV

special and visual effects

Optical illusions created during production, including the use of matte paintings, glass shots, models, and prostheses.

management function of pr

PR is most effective when it's part of decision making; involves counseling, problem solving, and the management of competition and conflict

studio production

Production activities that take place in the studio.

headroom

The space left between the top of the head and the upper screen edge.

walkspace

additional space left in the frame for the person to move into

SKAM Austin

an interactive TV series where episodes were released on social media through characters' real social media accounts; inspiring story for teens to help build their self-esteem

social network site

an online service on which members can establish relationships based on friendship, kinship, shared interests, business advantage or other reasons

staying calm in high stakes situations

assertive

mosaic logic

asserts that television bombards us with changing bits of information that we are responsible for cognitively reassembling, therefore television encourages sensory involvement

consequence of social media

blurring of lines between business relationships and personal relationships

visual theory of omniphasism

combines reason and intuition into a balanced whole

mass media/ communication

communication to a very large audience through mediated forms

consistent event planners

create routines

what never gets addressed in sitcoms

death and true hard times

pr spin

describes any effort by an individual or organization to interpret an event or issue according to a particular viewpoint (1st in new york times 1984)

concept artist

designer who creates illustrations of the settings and costumes that the director has in mind for the film

5 best practices for social media platform marketing

develop clear objectives, understand and monitor metrics, know the audience, communicate with audience in an appropriate way, and keep search in mind

graphics

digitally created or physically created that help establish the time, place or mood

controlling publics

direct what publics think or do in relation to the client's needs

titles of production crew members

director of photography, lighting director, camera operator, art director, technical director, editor, audio or video engineer

roles of pr practitioners

draft press release, contact people in the media, arrange and conduct programs to maintain contact between organization reps, keep public informed, develop plans and policies, write, research, prepare material, maintain contacts, respond to inquiries, contact people, plan and research, plan materials for distribution, handle sales and advertising, show creativity, good judgment, and initiative,

Bo Burnham's latest film "Eighth Grade"

explores the downside and anxiety created by social media

social networking sites

facebook, linked in, google+, cafe mom, gather, fitsugar

uses and gratification research

how we use the media

when dealing with difficult people

ignore

photo sharing sites

instagram, flikr, pinterest

most notable feature of the horror genre

intended emotional effect on the audience

mass media visual design

intentional form of communication

4 modes of film production

large scale production exploitation production independent small scale production

3 things to assess in mass media visual design

light, recording medium, and presentation of the work

scenic artist

member of set crew responsible for painting surfaces of set

lead man

member of set crew responsible for tracking down various props and items of decor for the set

casting director

member who searches for and auditions performers for the film, and suggests actors for leading roles and character parts; may also cast extras

digitalization

messages are converted into computer-readable electrical signals (or bits) that can be quickly processed, efficiently stored, and cheaply transmitted

hierarchy / chains of channel

most formal channels of how info should flow with in an organization

achieve mutually beneficial relationships between the client and the publics

nurture and build good relationships between clients and its publics

context collapse

occurs when people are forced to grapple simultaneously with otherwise unrelated social contexts that are rooted in different norms and seemingly demand different social responses

use of magazines

pass time, find detailed info, gain access to valued sub groups

use of newspaper

pass time, find mundane info, keep in tough with events, interest in crisis and dramatic events

use of radio

pass time, find mundane info. regulate moods, ease loneliness

use of tv

pass time, provides companionship, keep in tough with events, relax, find escapist entertainment

different types of campaigns

public awareness campaign, public information campaign, public education campaign, reinforcement campaign, change campaign

pr key principles

puts its clients first, must use scientific public opinion research, performance of PR practitioners should be measured by ethics, PR practitioners must communicate between the client and the public

responding to publics

react to the issues, problems, needs of publics on behalf of the client

approaches to production

realism, modernism, postmodernism

obstinate audience theory

receivers were viewed as creative consumers who sought out media messages according to their own needs and interpreted messages in their own ways

location production

recording outside the studio

rise of exploitation films and genre films in the 1970s

shift in traditional hollywood films/ pictures

4 forms of comedy

silent comedy, slapstick comedy, romantic comedy, screwball comedy

frames

still pictures

kinetoscope

the 1st film projector to produce a moving picture

microblogging sites

twitter, tumblr, posterous

new media

used to describe digital info technologies and platforms including networked computing and mobile telecommunication

multiple camera production

using more than one camera

single-camera production

using one camera

effects research

what the media do to us

video sharing sites

youtube, vimeo, viddler