CMJN FINAL EXAM
hegemony
domination over others
80s film
films nostalgic of the 1950s and happier times using clothes and music of the time period.
common themes of the film noir genre
forbidden subjects, detective hero, verbal wit
lookspace
frame area in front of an onscreen performer who is looking at an off screen object or frame
what does completely filling out your profile do
gets you displayed in more search results if you are using social media as a tool to market yourself
sound in film
it engages a powerful sense mode, it elicits emotion, the lack of could can be disturbing
journalist vs pr practitioner
journalist= trying to reach a large audience pr practitioner= trying to reach a more specific target audience
space
just as screen duration selects certain plot spans for presentation, so screen space selects portions of plot space
coverage
percentage of TV households that could receive a program
share of audience
percentage of TV sets in use tuned to a program
ratings
percentage of households viewing a TV program at one time
affordances of networked media
persistence, visibility, spreadability, search ability
major strength of humor
power it has to be persuasive
the pull out definition of pr
pr is the management of communication between an organization and its publics
daily mantra of event planners
preparation= most vital
distribution
the center of power, filmmakers need them to circulate their work, form the core economic power in the commercial film industry
film editing
the coordinating of one shot within the next often where the desired shots focus on connecting the end of one shot to the beginning of another
animation
the depiction of imaginative worlds through the use of graphics
film narration
the flow of story information in order to achieve the desired effects
cultural studies research
the interrelationship between media and cultural values and attitudes
film form
the overall system of relations that we can perceive among the elements in the whole film
essential area
the recording area within the camera frame
production
the stage of the production process during which production materials and equipment are set up and sounds and images are actually recorded
explanation on plot
the story- plot distinction affects all 3 aspects of narrative; casualty, time and space
hegemonic media messages
thought to keep powerless groups from making their ideas known
stages of screenplay
treatment synopsis of action one or more full length scripts a final version- shooting script
Shallowing effect
"quick-fix" info instead of a critical comprehensive analysis of the issue itself
editor
(post production) offline, online, titles, visual effects, narration, sound effects, sweetening and integration and distribution
assembly phase
(postproduction staff members work behind the scenes throughout shooting). editor catalogs and assembles takes produced during shooting, and decides how footage will be cut together. editor inspects dailies and assistant editor synchronizes images and sound
producer
(preproduction) research, writing, law/ ethics, budgets, scheduling, production, managing
director
(production) visualization, interpretation, selection, visual/ sound integration, graphics, lighting, casting, blocking, rehearsing, recording/ airring
narrative
(story) a chain of events in cause effect relationship occurring in time and place
planning a campaign
-Set goals, timetables, budget -Set creative strategy -Contingency planning (what to do when something goes wrong) -"Sell" the plan to the client
5 characteristics of mass media
1. Media messages are a form of communication 2. The source is usually a large, complex organization with a profit orientation (Even most websites are profit-oriented now) 3.Receivers usually are anonymous to both the senders and other receivers, and are out of each other's physical presence 4.Mass communication is indirect, with limited feedback 5.REQUIRES technology to create, send, receive messages
4 things pr practitioners do
1. event planning 2. publicity/ press agent 3. marketing 4. merchandising
How do audiences resist mass media influence?
1. selective processing 2. conducting oppositional readings 3. using media for individual gratification
4 media functions
1. surveillance 2. correlation 3. cultural transmission 4. entertainment
media effects research
1927 payne fund studies (after WWI) how do movies affect adolescents
The era film began to be studied
1960s (1967)
HBO first debuted in
1972
the negatives of pr and dirty spin
Bell Pottinger
elements of western genre
COMMON THEMES INCLUDE: RESTORATION OF SOCIAL ORDER, REVENGE OR RETRIBUTION, GUNFIGHTS, SALOON, AND AMERICAN FRONTIER SETTING
George Gerbner's cultivation analysis
Depending on TV consumption patterns, viewers cultivate perceptions of the world that are consistent with TV depictions
PR practitioners
Manage the resources required to maintain positive relationships with key publics
paul denino
IRL streamer; calls himself Ice Poseiden
most predominant channel in the 90s
MTV
special and visual effects
Optical illusions created during production, including the use of matte paintings, glass shots, models, and prostheses.
management function of pr
PR is most effective when it's part of decision making; involves counseling, problem solving, and the management of competition and conflict
studio production
Production activities that take place in the studio.
headroom
The space left between the top of the head and the upper screen edge.
walkspace
additional space left in the frame for the person to move into
SKAM Austin
an interactive TV series where episodes were released on social media through characters' real social media accounts; inspiring story for teens to help build their self-esteem
social network site
an online service on which members can establish relationships based on friendship, kinship, shared interests, business advantage or other reasons
staying calm in high stakes situations
assertive
mosaic logic
asserts that television bombards us with changing bits of information that we are responsible for cognitively reassembling, therefore television encourages sensory involvement
consequence of social media
blurring of lines between business relationships and personal relationships
visual theory of omniphasism
combines reason and intuition into a balanced whole
mass media/ communication
communication to a very large audience through mediated forms
consistent event planners
create routines
what never gets addressed in sitcoms
death and true hard times
pr spin
describes any effort by an individual or organization to interpret an event or issue according to a particular viewpoint (1st in new york times 1984)
concept artist
designer who creates illustrations of the settings and costumes that the director has in mind for the film
5 best practices for social media platform marketing
develop clear objectives, understand and monitor metrics, know the audience, communicate with audience in an appropriate way, and keep search in mind
graphics
digitally created or physically created that help establish the time, place or mood
controlling publics
direct what publics think or do in relation to the client's needs
titles of production crew members
director of photography, lighting director, camera operator, art director, technical director, editor, audio or video engineer
roles of pr practitioners
draft press release, contact people in the media, arrange and conduct programs to maintain contact between organization reps, keep public informed, develop plans and policies, write, research, prepare material, maintain contacts, respond to inquiries, contact people, plan and research, plan materials for distribution, handle sales and advertising, show creativity, good judgment, and initiative,
Bo Burnham's latest film "Eighth Grade"
explores the downside and anxiety created by social media
social networking sites
facebook, linked in, google+, cafe mom, gather, fitsugar
uses and gratification research
how we use the media
when dealing with difficult people
ignore
photo sharing sites
instagram, flikr, pinterest
most notable feature of the horror genre
intended emotional effect on the audience
mass media visual design
intentional form of communication
4 modes of film production
large scale production exploitation production independent small scale production
3 things to assess in mass media visual design
light, recording medium, and presentation of the work
scenic artist
member of set crew responsible for painting surfaces of set
lead man
member of set crew responsible for tracking down various props and items of decor for the set
casting director
member who searches for and auditions performers for the film, and suggests actors for leading roles and character parts; may also cast extras
digitalization
messages are converted into computer-readable electrical signals (or bits) that can be quickly processed, efficiently stored, and cheaply transmitted
hierarchy / chains of channel
most formal channels of how info should flow with in an organization
achieve mutually beneficial relationships between the client and the publics
nurture and build good relationships between clients and its publics
context collapse
occurs when people are forced to grapple simultaneously with otherwise unrelated social contexts that are rooted in different norms and seemingly demand different social responses
use of magazines
pass time, find detailed info, gain access to valued sub groups
use of newspaper
pass time, find mundane info, keep in tough with events, interest in crisis and dramatic events
use of radio
pass time, find mundane info. regulate moods, ease loneliness
use of tv
pass time, provides companionship, keep in tough with events, relax, find escapist entertainment
different types of campaigns
public awareness campaign, public information campaign, public education campaign, reinforcement campaign, change campaign
pr key principles
puts its clients first, must use scientific public opinion research, performance of PR practitioners should be measured by ethics, PR practitioners must communicate between the client and the public
responding to publics
react to the issues, problems, needs of publics on behalf of the client
approaches to production
realism, modernism, postmodernism
obstinate audience theory
receivers were viewed as creative consumers who sought out media messages according to their own needs and interpreted messages in their own ways
location production
recording outside the studio
rise of exploitation films and genre films in the 1970s
shift in traditional hollywood films/ pictures
4 forms of comedy
silent comedy, slapstick comedy, romantic comedy, screwball comedy
frames
still pictures
kinetoscope
the 1st film projector to produce a moving picture
microblogging sites
twitter, tumblr, posterous
new media
used to describe digital info technologies and platforms including networked computing and mobile telecommunication
multiple camera production
using more than one camera
single-camera production
using one camera
effects research
what the media do to us
video sharing sites
youtube, vimeo, viddler