CMP Full Review
Meeting participants have been in sessions all day. To get the evening sessions underway, after a 2 hour break, a meeting professional is planning a light reception serving beer and wine. For all of guests to be served in a timely fashion, how many bartenders should be present?
1 for every 75 people
The banquet staff has placed the bread in a basket on the table, with little plates of butter. The hot food is served on the plate and placed before the guest. What type of service is being described?
American
a meeting professional is establishing a process to manage the meeting budget. which doc will she find essential to successfully managing this process
Balance sheet (wrong answer: break even analysis)
Which of the following terms can be defined as "listing assets, liability and net worth at a particular point in time"?
Balance sheets
What are three principles that fundamental strategic meetings management incorporates?
Business planning and strategy, organization and execution, trust and transparency
You are organizing a conference in Rio de Janeiro. You want to plan in advance for adverse fluctuations on currency exchange. What should you do?
Buy currency when the exchange rate is favorable
While coming up with a design for an upcoming event, the organizers want to increase audience participation by dividing attendees into discussion groups and will report the group's findings and options during a following plenary session. What type of delivery format are they wanting to use?
Buzz Session
License renewal and re-certification for many professions require the accumulation of what kind of credit?
CEU
When this term is placed in a quote, the meeting planner knows that the service fee, applicable risk management strategies and shipping are included. What term is this?
CIF
Some conference centers offer an all-inclusive package for groups, including price for room, meeting facilities, A/V and F&B. Generally, there are permanent refreshment breaks and meals are served buffet-style. How is this offer defined
CMP
One of the five principle's that fits into the Ideation stage of design thinking, links understanding the needs of the audience through direct consultation and collaboration of the design of the event. This is the principle of what?
Collaboration
At Staff briefings, what is it a great time to do?
Congratulate staff members for a job well done and show support
The three basic elements required to make a contract valid are an offer, mutual acceptance and:
Consideration
For your five-day event, you are planning to have the group of 25 go on an extravagant yacht tour along the Mediterranean Sea for the final day. You just heard that the company you've been communicating with will have to combine your group with another group of 10 people and start an hour later. What type of challenge would this be considered?
Constraint
What can exhibitors do to be environmentally responsible?
Do not use giveaways from endangered or threatened species
NW Association holds their annual meeting and trade show every July in Kansas City, MO. In order to promote and increase attendance at their annual meeting, when is the best time to announce the date of their next meeting?
During the current meeting
A meeting planner needs to select the right speaker for his next event. He is looking for an expert whose ability is to interact with the audience, gathering their knowledge and experience, thus creating a higher value of the presentation for everyone. How is this role defined?
Facilitator
Your company is thinking about hosting a new three-day event with an educational component, tradeshow, and black-tie dinner. What should be decided first?
Feasibility
A meeting professional has engaged the services of both a DMC and CVB. What can the planner expect from both organizations?
Sources for third party vendors
Which of the following is NOT one of the elements of value for a strategic meeting function?
Speaker Availability. Correct elements: portfolio management, measurement, advanced logistics
Which association maintains an online database called MINT?
The Destination Market Association International
You are hosting a welcome event at an NFL stadium where approx. 50,000 will be in attendance. This is a one-day event where guests will have assigned seating based on when they registered. What type of onsite verification would be best for this type of venue and event?
Two part ticket
You are the CMP for ABC Limited. The next annual general meeting will be centered around the latest touch screen phone the company has launched. ABC's IT Director will be facilitating the meeting. Your client has asked you to put together a meeting for (12) selected persons to provide feedback about the new phone. What is this type of meeting?
Focus group
What is the contract clause which limits liability should the performance be prevented due to disruptive circumstance beyond the artist's control (usually inclement weather does not apply)
Force Majeure clause
You have been planning a a Trade show that will be taking place in Europe. Per your timeline it is time to ship your materials overseas. Because international shipping can be complicated, what type of company should you retain the services of?
Freight Forwarding Company that is also a Customs Broker
The banquet staff is using large silver dishes of food, and one server is taking heated plates and putting the food onto the plate and garnishing it in front of the guests. What type of service does this describe?
French Cart
What is a basic instrument of the lighting trade?
Fresnel
Which lighting instruments channel the light to a specific area, but with a soft edge?
Fresnels
The detailed agenda is beneficial for which group?
Front line or registration staff, key hosts
What is an premier celebration at a conference convention or meeting?
Gala Plated dinner
Name one way to leverage technology to drive learning and engagement.
Gamification
After identifying a meeting's objectives, what should a planner do next when selecting a site?
Gather historical data
When considering international shipments, your modal choices include air, ocean, courrier service and what?
Hand Carry
A meeting professional is planning an event in Germany next year and worried about how the US dollar will compare to the Euro. You decide to contract $10,000 now at the current rate. What is this called?
Hedging currency risk
when determining the feasibility of an event during strategic planning, what is an internal factor that needs to be considered?
History
A holistic yoga retreat is hosting a yoga meditation activity during a solar eclipse. This member of the design team has created different aromatherapy scents to relax and focus attendees during the meditation activity. Which person of the design team is responsible for this?
Meeting Designer
Feedback from the attendees at an international event indicated that they were pleased with the introductions and seating. One visitor, in particular, was very surprised to see the nation's flag proudly displayed, although the design had recently changed. What did the planner research before the event?
Protocol Issues
What is considered a responsibility of the International Freight Forwarder?
Provide the proper shipping paperwork (forms, etc) and instructions
The ultimate objective of any end-to-end SMMP effort is
ROI (wrong answer: process efficiencies)
A meeting professional's annual meeting has had decreasing attendance over the past years. In an attempt to promote attendance, she has chosen a venue that is a self contained environment, including recreational activities to attract families. Which type of facility has the meeting been contracted with?
Resort hotel
A tornado has been spotted 10 miles from your hotel. Management has evacuated everyone to the basement and at 5:00 pm, the all clear is sounded. Your board meeting was scheduled to start at 4:30. Which of the four steps of the risk management process would be most appropriate?
Response
As part of the risk management plan, you want to include step-by-step instructions for the initial reaction to the adverse events and emergencies. Which stage in the planning of risk management does this fall into?
Response Response
A "strategy to maximize the efficiency and total effectiveness of meetings and events across the entire enterprise is
SMMP
What design decisions need to be made first that will impact the meeting experience
content, sequencing and pacing, program formats
Incremental budgeting is defined as:
creating a budget based on a existing budget
A meeting professional has decided to engage your attendees in an informational video while they are riding the shuttle to the hotel. What type of event marketing is this?
creating an event within an event
A hybrid between customized model & tiered model of sponsorship with pre-set benefits describes what type of model?
credit model
Which element below would not be appropriate or applicable in the planning stage of strategic planning?
current policies, processes, practices, templates and tools for the selection, planning financial tracking, risk management, and execution aspects of the event
What does every company hope to achieve when marketing products and services?
customer loyalty
Should a dispute arise regarding a contract between your organization and the facility holding your event; which of the following would be your resource to determine your resolution?
alternate dispute of resolution (ADR)
A meeting professional is planning a conference and working on defining marketing success by developing measurable objectives. Name one quality of appropriate measures of her company's success?
amplification of the company's branding
In managing a marketing plan, there are 4 essential steps. Which best describes the steps below.
conduct situational analysis, define target market segment, select marketing distribution channels, implement marketing plan
Your client is interested in hosting an event in the central region of the USA. You have come up with a few options for locations that can accommodate your group. To become familiarized with these locations, you decided to contact the local DMO's. What is the primary responsibility of a DMO?
deliver economic benefit to it's constituents
what are the variables that help a meeting planner determine the number of rooms that should be blocked
destination, dates, programme format, should night and time zone
The program committee for your organization wants to meet with you on speaker selection. What is the first step in engaging speakers?
determine event requirements
The media is attending your conference and you've set a pressroom up. How will this room be utilized?
for holding meetings, taking personal calls, and posting stories
a meeting professional has just hired an I&D contractor. what service will this vendor provide
installation and dismantle
in his marketing mix, a meeting planner will launch the first advertisement, the first promotional mailing, the event web site and the exhibition prospectus on the same day. How would you name this process
integrated marketing (wrong answer: marketing mix)
An event professional needs to capture the speaker at an upcoming event for a high quality recording. How many cameras should she use as best practice?
minimum of 3 to 4 cameras, with an operator for each one
What are the recommended number of emails to send for any particular programme?
minimum of one per month and max of one per week
what 3 main parts are included in a typical event specification guide (esg)
narrative, function schedule, function sheets. (wrong answers include: contact info, attendee info, exhibitor set ups)
A medical device company is holding a two-day training meeting for 50 local sales reps. Budget considerations require the meeting to be a no-frills, highly-focused meeting. The best facility choice for the event is a:
nonresidential conference center
An email marketing campaign that only sends messages to users who have requested to receive specific types of information is referred to as what?
opt-in (not a mailing list)
If you have chosen to work with other US Companies to exhibit at an existing international event with an already established base of buyers interested in US products for your program, what are you are joining?
pavilion
An event planner is excited to hear attendees talking about how meaningful and memorable the conference has been. What principle has been achieved?
principle of experience
The stakeholders want to conduct a fun, teambuilding activity during the company's annual sales meeting. You discover that many (but not all) of the attendees are avid golfers and all are very competitive. After interviewing the internal stakeholders, you determine the best compromise is to take them to Top Golf for their afternoon activity. What principle (identified by MPI) was used in the process to decide on the activity?
principle of experience
This year at the Fall Product Roll Out, the company would like to encourage attendance for the annual meeting that takes place after the first of the year. They have enlisted the help of the St. Louis DMO. In addition to the DMO presenting during the closing ceremony, highlighting their city offers, they also agreed to help with which of the following?
providing access to promotional collateral
What is a marketing tool that includes news items, editorial comments and features in third-party news sources
publicity (wrong answer: promotion)
A meeting professional is designing the event evaluation. If the planner wants to encourage completion of the survey, the planner should limit which type of questions?
qualitative
A meeting professional is designing the event evaluation with mainly yes or no questions. What type of data will be collected?
quantitative
After a meeting the Show Owner wants to conduct an evaluation based on the value, experience, and relevance to the attendee's needs/ expectations. What level of return on investment is the Show Owner evaluating?
reaction
You come across an attendee who has engaged you in conversation. During this time, you are inclined to know how he will implement this meeting's content upon returning to work? What measurement is being used?
reaction, satisfaction, planned action
According to the ADA, what is a provision that aids the participation of a person with a disability, as long as it does not create a hazard to others; a major disruption in business, or an undue financial or administrative burden?
reasonable accommodation
Erica is working on purchasing sustainable promotional products for her upcoming event. She's determined usefulness and applicability to the customer. What's the last concept to consider before purchasing promotional products
shelf life
What method of recruitment receives a high response rate but poorly qualified candidates?
social media posts
Sarah is an event's Director at a small facility. She is attending a meeting with the owners to discuss a re-opening ceremony after renovations of the event facility. What role does she play within the meeting?
stakeholder
Before approving any marketing plan to cross cultural audiences, the meeting professional will need to research which of the following?
themes, graphics, symbols, numbers and color choices
When you arrive at the General Session, you take a seat and notice that handouts have already been distributed to everyone in the room. At the conclusion of the session, the speaker asks everyone to complete the survey. The survey has questions asking you to answer with either a "yes" or "no" answer. What types of questions are there?
two way
A make-up company has decided they would like their sales meeting format to be based on the audience participation to create the content. The best example of this format is
unconference
In the past there have been a few hiccups with reliable speakers. So, you've decided to use a speakers bureau to find the right speaker for your event. How would you determine the best speaker?
view the speaker live
Which question below would not be appropriate or applicable in the discovery stage of strategic planning?
when are competing events going to be held
By creating this type of structure, a project team will be able to identify tasks and create a framework or schedule for each of the identified tasks.
work breakdown
What is an intense, hands-on-learning experience, in which a limited number of attendees participate directly in learning a new skill or tackling an issue?
workshop
What 2 factors is incremental budgeting based on?
Projected and actual figures from a previous year's budget
You will be moving people between 5 hotels and the convention center for 3 days. What is the best transportation method to use?
Shuttle
There is an event for a guaranteed 1,250 people coming up in three days and the caterer is starting to work on overset numbers. How many people will the caterer's food and beverage plan accommodate?
1,288 people
Most hotels will allow a percentage of guest rooms shortfall (attrition) before function room charges apply. What is this range of attrition?
10-20%
The Association of Female Athletes is hosting their annual conference with an attendance of 500. At breakfast, how many gallons of regular coffee should the planner order?
13 gallons
A meeting professional has set-up a rear view projection screen that measures 14' wide by 9' high and is 5' off the floor. For maximum legibility, what is the recommended distance from the screen to the first row of seats, to the last row of seats and what is the minimum ceiling height required?
18' - 72' - 14'
In the promotional plan there is a week - by - week plan of action. In which week would should the planner launch the website?
24
Mary is planning the annual dental association conference in Las Vegas. As part of the marketing plan, how many weeks out from the event date should Mary begin weekly social media promotion and place advertisements in trade journals
24 weeks
How far in advance of an event should you provide guaranteed numbers for variable cost items such as food and beverage?
3 business days before
How far in advance should you verify the master account requirements?
3 months
An event professional should give a guarantee that is as accurate as possible. The professional should seek historical no-show rates for their groups, but the average no show rate is:
3%
In international shipping, ocean freight is less expensive than air freight by how much?
30% to 50%
When planning a conference the event planner needs to make a profit of $45,000. The fixed costs are $7000 for the meeting space and A/V and $4000 for marketing costs. The estimated attendance is 800. The variable cost is $300 per person. What will the registration need to be in order to make the profit?
370
How far should you ideally announce the date and location of an annual meeting?
52 weeks
The Toyota motor company is looking to fill a position on their global events team. The position has already been posted and they are now in the process of reviewing applications and selecting candidates to be interviewed. At this time they will also be sending out regret letters to those who were not selected for an interview. Toyota is currently how far out from filling their events position?
6 weeks
An exhibitor is manufacturing a new booth. She has purchased a standard inline booth. What is the maximum height allowed, so she can inform her booth designed?
8'
A meeting professional is planning a stand up reception. During his site selection, how many feet per person should he be looking for when choosing a function room?
9 to 10
A function sheet serves as a key planning tool as it is a(n):
A report about a single session within a larger meeting that describes what is required to complete the session correctly
A meeting professional is beginning work on her marketing plan. She expects between 300 and 350 attendees at an annual meeting for an association, where most of the attendees pay their own registration fees. What would the ground work for a marketing plan include?
A situational analysis
What is an international customs document that permits duty-free and tax-free temporary import of goods for up to one year?
ATA Carnet
Which process of your project procurement plan is it when you evaluate the performance of an established contract and adjust milestone dates within that plan to ensure timely delivery for goods?
Administer
A corporation is running a print add in a magazine asking consumers to register for their event by October 1st. What type of marketing distribution channel is being used?
Advertising
The conference planner for the XYZ Corporation has started working on their annual meeting. She has decided to videotape her conference and is in the process of completing RFPs for a videographer. Which of the following would be included?
Appropriate diagram or drawings
what are some types of ADR procedures available
Arbitration and mediation (wrong answers: hiring a lawyer, contract language, COI)
The goal of the meeting in Key West, FL in October is casual in the environment with more interaction with the sales teams and management. Select 4 to 5 team leaders who will query management with questions and comments for the management speaker/panel. You have been asked to set up what format type?
Audience reaction team
BlackHat, a known hacker's convention, has contracted an event at the convention center. The event professional who is in charge of the convention center has met with the cyber security department to increase firewall protections. What has the event professional accomplished?
Contingency Planning
You are planning a 10,000 person, five-day event in Chicago with multiple stakeholders who will be in attendance. What type of meeting structure are you preparing for?
Convention
Intel Circuit Co. is having a company-wide sales meeting. All sales personnel are required to access the registration site to indicate whether or not they will attend. To access the registration, what will the employees be using?
Corporate intranet
Which of the following services advises an event organizer on how to comply with international customs laws, handles paper work and deals directly with the customs agents in the host countries?
Customs broker
You are having a meeting in 6 months in Tampa with spouse programs. Who would you contact for a referral for transportation?
DOS
Great meetings equal good communications with staff and facility partners. Which of the following is considered a great way to communicate during a meeting?
Daily logistical meeting
What association maintains an online database called the Meeting Information Network
Destination Marketing Association International
The NFL Draft will be coming to the city of Las Vegas in 2021. The NFL is working with which of the following to provide marketing and PR services for the destination's hospitality industry?
Destination Marketing Organization
Your Manager has asked for your assistance in developing the Company's ROI document. What is the first steps in the credible measurement of an event?
Determine appropriate objectives
Which of the following is the least important part of the normal annual convention site-selection process?
Determining transportation accessibility
What is often the first step in the process of the meeting manager to determine which destination to seriously consider?
Develop a RFP
A meeting professional with NASA, is beginning the process of selecting a speaker for the 50th Anniversary of the Moon Landing Celebration. She has decided multiple speakers will be needed throughout the all day celebration; several industry experts and a keynote speaker. What is Shelley's first step in finding appropriate speakers for the event?
Developing selection criteria
The location for your event in November next year was just decided and the president of the organization just signed the contract. You also just finalized the budget and started to finalize the website. What stage of the project management process are you in?
Executing
You were online and saw an ad for a large scale, open to the public, event happening in the city. What type of event is it?
Exposition
By what other name are Lekos known as
Ellipsoidals
An event professional has collaborated with the organization's marketing department to develop a marketing plan. After numerous drafts, a final version has been completed. What critical tool should be modified to reflect the final version of the marketing plan?
Event Specifications Guide
A meeting professional has organized an education event in conjunction with a city library. She will have a live audience as well as a virtual one. The planner is needing the videographer to set up a live stream feed for distance learning into a few elementary school classrooms around the United States. Children in the classroom will be given a chance to ask the speaker questions. The planner will need to reserve a time slot with the live stream channel, as well as have the videographer monitor the live stream on social media and within the classroom. What would this event be classified as?
Hybrid
A meeting planner with the National Community Action Foundation needs to select a meeting site for the annual meeting in September. What is the planner's first step in the site selection process?
Identify the meeting objectives
Before you establish the meeting objectives you must first?
Identify the target markets
A profit and loss statement can also be called what document ?
Income Statement
What term is used to describe the accounting tool that is a statement of revenues and expenses?
Income statement
A meeting professional analyzed the projected and annual figures from last year's Key Client Forum. What type of budget is this?
Incremental
Staff salaries, Overhead & Equipment Repair would be considered which kind of costs?
Indirect
What is defined as an interdependence among all marketing activities, with a common focus on the marketplace or customer segment?
Integrated marketing
When marketing activities have a common focus on the marketplace or a customer segment, what has the meeting professional achieved?
Integrated marketing
There are six levels of indicators that determine the value and success of an event. These elements increase in level, complexity and the meaning of determining an event's return on investment. Which level would you use to determine the application of the event?
Level 3: determines what you want the learner to do when they leave and what they are going to do with the information
A medical device company is training sales reps on a new cold calling technique. One of the meeting's objectives is: "Each rep will obtain five new customers within 120 days of the meeting." This is an example of what level of measurement?
Level 4- business Impact
A meeting professional needs to arrange transportation from all over the US to Chicago. One of the considerations she needs to think about is the number of seats available on flights to Chicago. What is the term to describe this?
Lift
What other role can a professional speaker serve at an event?
Live event host
A meeting professional is planing a two-day workshop on new education techniques for children. She would like to design a workshop with a sensory experience to reinforce the education techniques the attendees will be learning. Which sensory format would be best for her to use to help instill memory retention of the techniques ?
Music
A design team is planning a webinar for the month following the conference explaining in depth the details of the organization's rebranding. What stage of meeting design is being described?
Ongoing Impact stage
Who is a key participant in the pre-convention briefing?
Outside suppliers
When collecting financial data through the registration, the system must include both a digital certificate tokenization and
PCI - Payment Card Industry
What provides a snapshot of registration activity at any given time?
Pacing
Which of the following is an example of promoting an event using cross-promotional strategy?
Partnering with an environmental organization that will promote the sustainable aspects of the event while they provide consulting to make your event green
There are four traditional representations of the Four P's in Marketing. There is a fifth element which is the center of the marketing plan. What is the fifth P?
People
An attendee is participating in an annual meeting set up in a U-shape room. During the session, he becomes distracted as the room temperature is warmer than is comfortable. How would you define the distraction in the meeting environment?
Physiological (not physical)
Convention and Visitors Bureaus (CVB) web sites serve as the official destination presence on the internet. Which of the following is an advantage of online processes offered by the CVB?
Planners can submit meeting rfp once instead of to individual hotels
A Meeting planner is speaking with key stakeholders about an upcoming event. They are asking "what are we hoping to achieve from this event? What do we want the attendees to do as a result of their attendance?" What type of principle are they discussing?
Principle of assessment and evaluation
What is the term used to describe an independent planner outside of the USA?
Professional Congress Organizer
Which of these would NOT be considered an example of an ROI Level 4 objective?
Score 75 out of 100 or better on a new sales strategy quiz given at the end of the sales meeting
Which of these would not be considered an example of an ROI Level 4 objective?
Score 75 out of 100 or better on a new sales strategy quiz given at the end of the sales meeting
After obtaining a room diagram, you determine that you want to minimize audience interaction. Which of the following room set-ups will meet that objective
Semi-circle
AAA wants to host a meeting for 30 people where a specialized speaker will be discussing travel during the holidays. Which delivery type would be best suited for this meeting?
Seminar
What is an important concept in determining the best promotional products for your event to attract customers?
Shelf life (wrong answer: product messaging)
Good planning and follow through are the keys to getting your materials to your meeting location and in good condition. Which of the following should you do?
Ship only those items which you cannot get onsite or absolutely have to have to run your meeting
A law firm has hired a meeting planner to assist with brainstorming for an upcoming series of meetings. The meeting planner's first act is to ask the firm's decision-makers a variety of questions regarding the purpose of the meetings, including what the intentions are for the meetings and what the company hopes to achieve. What information is the meeting planner gathering?
Stakeholder requirements, objectives, and outcomes
A meeting professional is planning the marketing for an upcoming event in which she hopes to have 250 executives. The meeting will be 3 days and will include session to break into small working units. The activities will include a golf scramble. Which of the following should be a vital part of the marketing plan?
Target Market Research
As a meeting planner, you have been instructed to plan the next event in a Latin American country, and you must choose the destination. Of the following what is the most important factor to consider?
The political and economic situation
When an item is labeled TIB, what does it mean?
They are not for sale
What has the most dramatic effect on lessening expenses and enhancing revenue when it comes to budgeting?
Trade out
It is most practical to pay invoices in local currency because:
Vendors increase their rates to cover the exchange rate
What kind of exhibition would you be attending if there is a more targeted audience and limited scope of vendors?
Vertical Exhibition
OnForce planning has decided on a speaker for the conference that will take place next year. The next step is to create a letter of agreement or contract. What should be considered for inclusion on the contract?
Whether the speaker will post to social media about the program to the public
You are sending out formal invitations to dignitaries across many countries. How are you supposed to address the envelopes?
With His/Her Excellency, Full Name, and The Ambassador of (name of country). There is no need for address
An event where the primary activity of the participants is to attend educational sessions, participate in discussions, social functions, or attend other meetings is referred to as what?
a meeting
An event owner is working with her planning team to develop the organization's core strategic purpose. They acquire a deep understanding of the organization and look at past events to determine if targets (financial and non financial) were met. At what stage of strategic planning is the group working through?
analysis stage
What tool is commonly used to determine how many rooms are required for an event's room block?
bell curve
A meeting professional's job is to make sure the goals and objectives of the meeting reflect who's goals and objectives
board of directors
The meeting professional has just finished reviewing the history of a meeting. This action is included in which phase of designing the meeting experience?
discovery
the goals and objectives of an event have been determined and the next phase in the planning process is the program design. What is the first thing the event manager needs to do to get the program design phase started
discovery (wrong answer: site selection)
What is the first step in developing an evaluation plan?
establish how success is defined
What is the first step in generating the line items of a meeting's budget?
establish the meeting expenses
What is the systematic process of determining the worth, value and meaning of an activity or process?
evaluation
The first priority in managing stakeholder activities is to clearly identify the:
event owner
There are many considerations in menu selection. The first step for the planner would be to communicate the date, time, locations, and expectations for all food and beverage services in the contracts in what document?
event specifications guide (ESG)
An event professional is trying to better understand what needs to be accomplished, for an upcoming event, to meet a given outcome. She consults with stakeholders to determine the needs that are not being met and talk about how they might achieve this. What tool should the event professional use to better understand?
gap analysis
The first day of a corporate sales meeting usually kicks off with a large meeting with presentations from the CEO, Executive Board Member, and key Vice Presidents; all providing state of the company updates and projections. Everyone is required to attend this. What is the name of this important component?
general session
What should photo captions in direct mail marketing pieces for an event do?
highlight the benefits of attendance
A meeting professional needs to have signs produced for her event. One type of sign that she will need will have to include the name of the event and the names of places and features within the event as well as identifying the key sponsors. What type of signage does she need?
identification
Which of the following is NOT included in managing a marketing plan?
identify virtual events to market
Capturing data real-time during an event through quick-response (QR) codes, 1-D barcodes, or near field communication (NFC) technologies is an example of:
interactive application
What are three components of a cash flow statement?
investing, core operations, and financing
Once a meeting professional has determined who the target audience is, it is then important to understand which pedagogical framework best fits that audience's learning style. The three frameworks are:
learning modalities, multiple intelligences, adult learners
A chart of accounts is a detailed list of what?
line items in revenue and expense categories
You send an RFP to a few hotels for a meeting that the client wants to ensure is environmentally responsible. Which of the following would be a guideline in the RFP?
linen and towel reuse program
A meeting planners owes $40,000 to a hotel as compensation for the cancellation of a meeting. What term best reflects the type of damage caused bythe cancellation of this meeting?
liquidated
During stakeholder interviews the event professional discovers that a particular group of stakeholders should be kept updated and involved in the planning process with a goal of keeping them satisfied and interested. What stakeholder category does this fall into?
low interest and high influence
The ADA mandates that reasonable accommodation must be made to enable a person with a disability to participate in a meeting. Which of the following would be considered a reasonable?
making an accommodation to have vegetarian meals available as part of the banquet service
The following should be present at your pre-convention meeting.
meeting room set up representative
You have tasked your meetings team to come up with the best name for a brand-new event. The team understands that the event name offers attendees the first hint of a meeting's nature, but you have still instructed them they should adhere to common notions to avoid misleading attendees. The event professional is specifically referring to what?
meeting structure
A corporate retreat planner looks at his/her venue each year to decide if it continues to offer the best value for the cost. What is this practice called?
strategic sourcing
What will assist the meeting planner to develop a learning strategy?
target audience characteristics
What are the applications of adult learning principles
the need to learn, need for ownership, importance of relevance (wrong answers include: developmental learning, problem solving)
