COM 161 Online Quizzes

(True/False) A narrative, dramatic story is a compelling organization for a feature story.

True

What does Peter Sandman say about objectivity?

total objectivity is impossible, but it is a good goal to work toward

Decreasing the file size of something that may be downloaded from your web page adds:

unity

In broadcast scripts, proper nouns that are difficult to pronounce should be

written phonetically

Scripting can either be done using the master scene or the shot-by-shot approach. Which type of script is best written with a master scene approach?

Feature Film

What type of organizational style changes part way through the story?

Hourglass

What is the first sentence or paragraph of a story called?

Lead

(True/False) It is the writer's job to determine what the audience focuses on, but it is the director's job to determine how to draw the audience's attention to it.

True

(True/False) Press releases are often inverted pyramid style announcements that are short, to the point, and are often used to inform the press and the public of an upcoming event.

True

(True/False) The Associated Press style is the main guide for mass media news organizations and public relations writing directed at the mass media.

True

(True/False) The culture of consumerism primarily relies on creating artificial consumer needs through advertising

True

(True/False) The lead is still the first sentence or graph of the story. Leads for television are usually softer than straight print leads.

True

(True/False) The straight print writer should use adjectives selectively because they can appear to be interjection of the writer's opinion.

True

(True/False) The text advocates "putting a human face on a subject" to make their audience care more about their story.

True

(True/False) There are two types of sound we can use in radio: artificial and natural.

True

(True/False) When a radio news person decides to play a story about the hurricane in Japan over a dog fashion show, they are utilizing the gatekeeping function.

True

(True/False) Writer's block is similar to plumber's block in that a writer has to work when there is a job to be done.

True

(True/False): A successful promotional spot should attract attention and motivate action.

True

True/False: Four structural considerations in mass media writing are unity, variety, pace, and climax

True

True/False: Mass media messages need to be clear, correct, concise, and complete.

True

A lead sentence that encompasses several angles of a story, like a major weather event, is called...

Umbrella lead

A plot that is resolved through an unconventional technique can be referred to as:

an antiplot

The central message the author hopes to communicate in drama should be found:

in the structure of the drama: in the overall story

Broadcast messages may have three possible purposes. These are:

informing, entertaining and persuading

Marcuse, a post-Frankfurt School theorist, suggested that all the following is true in mass media business except it:

is concerned with the well-being of the audience

Journalists often use the term "graph," as in nut graph, when referring to a...

paragraph

People who are on camera or on the microphone are known as:

talent

If you are writing a story about a certain topic, what process would you be using if you decided to include two perspectives, as opposed to a singular point of view?

the dialectic process

The two most important news values in radio broadcast writing are:

timeliness and significance

You might choose a low-angle shot instead of an eye-level shot if you...

to make the subject look powerful

According to Gerbner, a mean world syndrome can result from over-consumption of violent mass media. This is one aspect of:

Cultivation Theory

Which of the following is NOT of the proposed uses of Twitter from this chapter?

Resource to trash competition

(True/False) In an active sentence the subject acts on the object.

True

Which of the following are/is the BEST defense against a charge of libel?

truth

When writing for mass media, a writer should spell words

using orthodox spelling

A cut, a dissolve, a fade-in, and a fade-out are all examples of...

visual transitions

News elements include:

who, what, when, where, how

When writing "Reservoir Dogs" and "Pulp Fiction," Quentin Tarantino was:

working at a video rental store

The theory which suggests media may not tell us what to think but what to think about is called:

Agenda Setting

A writer can get into television writing business by...

all of these

Changes in mass media audiences include all of these except:

...

In terms of organizing, there are different organizational sequences the writer can use for their television story. One of these sequences would be

...

How long should an actuality be for a radio or television news story?

8-15 seconds

Herbert Marcuse suggested the mass media business attempts to exploit our psychological weaknesses to convince consumers to buy goods and services with an implied message that this consumption will make us happier. This is called:

Artificial Need

According to the dramatic model, the moment of greatest tension in a story is found where?

Climax

Which of the following is NOT part of the Dramatic Model discussed in the textbook?

Design

(True/False) A television entertainment writer does not need to pay as much attention to time slots as news writers do.

False

(True/False) A writer should know just the information that they will include in their final written convergent media message.

False

(True/False) Feature news leads always answer the 5 W's.

False

(True/False) Feature writers should minimize descriptive language because it interjects the writer's opinion.

False

(True/False) Indirect quotes use the exact words of a source and are enclosed in quotation marks.

False

(True/False) New communication technologies make telling a good story written well less important.

False

(True/False) Point of view in news stories is the same as opinion.

False

(True/False) Some writers are so talented that their first draft of a convergent media text will be acceptable.

False

(True/False) When filming early westerns, if the camera was to move alongside a cowboy riding his horse they would be utilizing a boom camera movement.

False

(True/False) When writing for the mass media, use as many complex and compound sentences as possible, as it will give the reader the impression you, the writer, are intellectually gifted and, thus, increase your credibility, thereby drawing the reader's attention to your message.

False

(True/False): The Transactional Model of Communication is a one way process.

False

"Boots, hats, gloves and scarves! It is time to gear up for winter!" This is an example of what type of lead?

Staccato

The media influence society and society influences the media is what theory?

Structuration Theory

Convergence in mass media means...

Students need to learn to write across platforms

(True/False) Image repair discourse in public relations is designed to respond to attacks on an institution or public figure.

True

Inverted pyramid organization is used for all these reasons except:

To make the paper easier to edit

(True/False) A dramatic gap is the difference between intended results of a protagonist's actions and the actual consequence.

True

(True/False) A media release is a way for public relations professional get a story to the media.

True

(True/False) All writers should revise, rewrite, and repeat.

True

(True/False) Copyrights allow authors and corporations to maintain control over their original work.

True

In scripting terms, 'favoring' something means...

a certain object or person should be at the center or forefront of a shot

A story that incorporates video, sound bites, and the reporter's live voice-over in a pre-produced presentation is called...

a package (PKG)

An actuality is...

a soundbite

In a radio news story the term "slug" means

a title that describes what the story is about

Branding is:

all of these

Good public relations writing can be:

all of these

Public relations writers must consider:

all of these

Twitter is an appealing method for organizational communication because...

all of these

What strategies can be used in a television spot to increase name recognition?

all of these

Writing for broadcast media entails

all of these

In drama, true character is most effectively revealed in:

choices made under pressure that result in action

A scene in a thriller movie focuses closely on a seemingly hidden knife as the hero looks for a weapon to fight the villain with. What type of camera position in this?

close-up

Three types of television announcement spots are:

commercial spots, promos, and public service announcements

When writing about members of a particular group, such as an ethnic group or those differently enabled, the writer should:

do not mention the difference unless it is relevant

Calling a "pothole" a "vehicular hazard caused by an asphalt deficiency in a concentrated area" is an example of:

doublespeak or euphemism

Most television series are written...

dramatically

When employing concise writing,

every word must tell

The book mentions there are about seven minutes during a half hour local television news program for national, state, and local news. This means:

every word should tell--the writing should be concise

Which camera angle shot is psychologically neutral?

eye-level

Television dramas incorporate what type of structure?

four-act structure

A reporter intentionally publishes false claims to damage a politician's credibility. This reporter has committed:

libel

Stealing another's words or ideas by relying too much on a particular source is known as:

misappropiation

The inverted pyramid is a story structure that moves from:

most important information to least important information

Which of the following is NOT a characteristic of good broadcasting?

negative construction

Which is generally considered a protected form of speech under the First Amendment?

political speech

A script page that contains information like a program or story title, series information, episode number, etc., is called a...

preliminary page

Target audiences in public relations are often referred to as:

publics

If the film shows a shot of a person looking off to their left then the next shot is a close-up of a parrot, it can be assumed the person is looking at the parrot. This is an example of what?

reverse angle

When writing for printed mass media, a writer should use the word ____, when quoting a spoken source.

said