Com CH14
In business communication, professionals with blue MVSs respond to logic that
considers the whole.
An overview statement should be
-written in conversational language -up to three sentences long
When writing a speech, what is the most vital question to consider?
How will the audience benefit from what I am proposing?
Which of the following statements are true about a positioning statement in business presentations?
It shows how the message will be valuable to the audience. It should ideally be limited to one or two sentences.
Which two of the following are key strategies when creating slides for business presentations?
Make sure that the slide design is easy to process. Avoid making the slides too complicated.
Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?
PREP
When professionals with hub MVSs listen to business presentations, they respond best to which of the following? (Choose every correct answer.)
Presentations that hold clear business logic Language that presents several options
What are some recommendations concerning the use of support material for a business presentation?
Provide only strong support material. Avoid overwhelming listeners with support material Have additional support material ready in case you need it.
What is a guideline for the effective use of electronic slides in a business presentation?
Show no more than one slide for every minute or two of a presentation.
Which of the following criteria are part of the FAIR test? (Choose every correct answer.)
The presentation is factually correct. Your real motives in making the presentation are accessible.
What are traits of messages that are most likely to gain the attention of listeners?
They are formed around the listeners' interests. They are delivered by a reliable source.
The review section of a business presentation contains which of the following?
a call to action a brief summary of the key messages
The communication style of a professional with a red MVS focuses on which of the following?
action-focused language results-oriented logi
Which of the following are used as support material for business presentations?
analogies statistics relevant professional experiences
Which kinds of appeals should be made when giving speeches and presentations?
analytical emotional
Which of the following are aspects of the AIM planning process? (Choose every correct answer.)
audience information message
If a hypothetical story is used in a business presentation, the story should be which of the following? (Choose every correct answer.)
believable applicable
When listening to a business presentation, professionals with blue MVSs respond particularly well to which of the following?
business relationship discussions the use of "we" language
During a business presentation, professionals with green MVSs primarily appreciate which of the following?
clear-cut language factual data
In a business presentation, the positioning statement is intended to convince the audience to
concentrate on the whole presentation.
Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals.
emotional
Which of the following can help improve the overall design of electronic slides used in business presentations? (Choose every correct answer.)
focusing on key information developing simple charts and diagrams using a design expert when possible
Which of the following are applications of the AIM planning process in presentations and speeches?
highlighting topic-related conclusions conducting an analysis of the presentation's listeners including supporting points to the key ideas
In a business presentation, slides should have which of the following characteristics?
highly legible font size highlighting of key data
Which of the following people can help with designing electronic slides used in important business presentations? (Choose every correct answer.)
in-house specialists outside professionals public relations experts
In a business presentation, the presenter's views are the
key messages of the presentation.
Professionals with green MVSs respond best to presentations that
offer all relevant facts. describe conclusions carefully and objectively.
If you want to appeal to a professional with a hub MVS, you should focus on which two of the following?
option-oriented language benefits to clients and customers
Which of the following type of support material would likely be the most effective for audience members with blue MVSs?
personal stories
Which of the following are steps of the PREP method for a business presentation? (Choose every correct answer.)
providing an example stating a position
Professionals with red MVSs respond most strongly to which two of the following aspects of a presentation?
remaining focused on key points discussing short-term goals
When audiences hear stories as part of a business presentation, they
retain information included in stories. are more likely to act based on what they hear.
Which of the following would generally have low effectiveness in the opening of a business presentation?
sharing a large set of statistical data
Which of the following is done twice as part of the PREP method for a presentation?
stating a position
Which of the following types of supporting material would likely be the most effective for audience members who are professionals with green MVSs?
statistics
The overview statement provides a summary of the
takeaway messages
Which three of the following types of attention-getters are the most effective?
testimonials dramatic demonstrations rhetorical questions
The first step of the AIM planning process may be difficult for a business presentation because you may not know
the makeup of the audience.
Which of the following elements of a speech are part of the preview?
the overview the attention-getter the positioning statement
Which of the following are the main goals of a business speech attention-getter? (Select all that apply.)
to engage audience members emotionally to get audience members to consider the presented ideas
Which of the following are fundamental to any successful presentation?
well-formed content structure
When preparing a speech about a business product, what should you find out about your audience? (Choose every correct answer.)
what they know about the product the source of their information about the product
The views you provide in a business speech are essentially attempts to convince audience members to
commit to some type of risk.
The goal of the review in a business presentation is to
compel audience members to consider taking specific actions.
