comm chapt 10
Interactivity, personalization, creativity, flexibility, and continual evolution are the characteristics of ______.
new media
What new classification for technological advancements, or communication tradition, have researchers created because of the multifunctionality of many new media devices?
new media traditions
What technological development allowed for the first mass production of books?
printing press
What technological development did Johannes Gutenberg contribute to the development of a new communication tradition?
printing press
The Internet allows the consumer to become the ______.
producer
Match the description of a new media experience with an example of that experience. many speaking to many two-way communication democratizing retaining individuality
Twitter Instant messaging political blogs Instagram
_________ is/are created by connecting with people online across geographic barriers in order to gather, connect, and relate to people who share our interests, beliefs, and ideas.
Virtual communities
Computer-mediated communication (CMC) allows users to present a carefully crafted image of the self and also gives them the capability to ______ that image.
change
Luis is completing his degree in commercial art. For his final portfolio, he is required to create a website and at least two social media pages. As an artist, Luis will communicate his personality and sense of style through digital media while sharing samples of work he completed during college and at an internship for an advertising firm. Which characteristic of new media is best illustrated by Luis's portfolio?
creative
Marshall McLuhan predicted many of the technologies we use today long before they were created.
true
Screen names can be used to portray facets of ourselves
true
What theory best describes the Electronic Tradition?
Marshall McLuhan's classical medium
McLuhan predicted a future where people would communicate via "electric media" in ______.
a "global village"
Carla grew up in the 1960's. Her family owned one television set that received four channels. Local news was broadcast three times a day, and national news was broadcast in the evening. Her family subscribed to a local newspaper. Their lone family phone was their primary way of communicating with family and friends when they could not communicate face to face. Carla spent a lot of time listening to pop music on LPs and the AM radio in her bedroom. Carla's experience at this time in her life reflects the ______ Age.
first media
Which of the following is an example of the democratizing quality of new media?
hashtag activism (#MeToo, #BlackLivesMatter)
Chloe is a high school student, and Jeannette, her mother, is a teacher at Chloe's high school. During a casual conversation one evening, they come up with an idea for a blog that gives both sides of the educational perspective - the teacher's and the student's. The blog is a big success, and Chloe and Jeannette attract thousands of readers and commenters. They even land an interview on the local morning news. Which aspect of new media does the story of Chloe and Jeannette's blog best represent?
many speaking to many
Walter Ong's primary concern in his work on the influence of technology on verbal communication was the impact of the shift from ______ on culture and education.
orality to literacy
Relatively minor information about the self that is revealed online is called ______.
peripheral information
Joseph Walther developed ______ to explain how both computer-mediated communication (CMC) and face-to face communication can be successfully used to craft relationships.
social information processing theory
Computer-mediated communication (CMC) experienced in real time is more realistic because it better mimics face-to-face communication.
true
Since computer-mediated communication (CMC) relies more heavily on verbal text than nonverbal cues, you can essentially become ______.
what you type
What communication tradition comes after the Oral Tradition but before the invention of printing?
written
