comm final
light, recording medium, and presentation of the work
3 things that should be assessed in technical aspects of visual design
kinetoscope
A moving-picture device, invented by Thomas Edison and his associates in 1892, that allowed one person at a time to watch a motion picture by looking through the viewer.
hegemony
domination over others
Film Noir Themes
forbidden subjects, detective hero, verbal wit
surveillance, correlation, cultural transmission, entertainment
four media functions
Lookspace
frame area in front of an on-screen performer who is looking at an off-screen object or person
coverage
percentage of TV households that could receive a program
share of audience
percentage of TV sets in use tuned to a program
ratings
percentage of households viewing a TV program at one time
Affordances of Networked Media
persistence, visibility, spreadability, searchability
modernism
practices typical of contemporary life or thought with the use of innovative techniques
film editing
the coordinating of one shot within the next often where the desired shots focus on connecting the end of one shot to the beginning of another
animation
the depiction of imaginative worlds through the use of graphics
film narration
the flow of story information in order to achieve the desired effects
cultural studies research
the interrelationship between media and cultural values and attitudes
public relations
the management of communication between an organization and its publics
hierarchy/chain of command
the most formal channels of how information should flow within an organization
preparation
the most vital aspect of event planning and should be the daily mantra of all event planners
film form
the overall system of relations that we can perceive among the elements in the whole film
MTV
the predominant channel throughout the 90s other channels were competing with
essential area
the recording area within the camera frame
headroom
the space above the subjects head within the frame
production
the stage of the production process during which production materials and equipment are set up and sounds and images are actually recorded
stages of screenplay
treatment, a synopsis of the action; then one or more full-length scripts; and a final version, the shooting script
exploitation production
small budgets where people have numerous jobs and they don't enter the theatrical market
assembly phase
(postproduction staff members work behind the scenes throughout shooting). editor catalogs and assembles takes produced during shooting, and decides how footage will be cut together. editor inspects dailies and assistant editor synchronizes images and sound
5 traditional characteristics of mass media
1. Media messages are a form of communication 2. The source is often a large, complex organization with a profit orientation 3. Receivers usually are -Anonymous to both the senders and other receivers -Are out of each other's physical presence 4. Mass communication is indirect, with limited feedback 5. REQUIRES technology to create, send, receive messages
5 best practices for social media platform marketing
1. develop clear objectives 2. understand and monitor metrics 3. know the audience 4. communicate with your audience in the most appropriate way 5. keep search in mind
4 modes of film production
1. large scale production 2. exploitation production 3. independent 4. small scale production
media effects research
An attempt to analyze how people use the information they receive from the media.
public relations spin
Any effort by an individual or organization to interpret an event or issue according to a particular viewpoint. Can also lead to a question of ethics. Concept of framing. first appeared in the NY Times editorial about Regan's reelection campaign.
Bell Pottinger Case
British Reputation Management firm conducted an unethical, race-baiting campaign that exploited divisions between South Africa's black and white residents with the goal of diverting attention from a scandal surrounding the country's embattled president, Jacob Zuma. critics called it, "reputation laundering"
paul denino
I.R.L. (in real life) game streaming; became famous for his great skills in playing the most played and updated free fantasy MMORPG game
management function of PR
Public relations is most effective when it is a strategic and integral part of decision making by top management. Public relations involves counseling, problem solving, and the management of competition and conflict.
narrative
a chain of events in cause-effect relationship occurring in time and space
mass media/mass communication
a powerful and pervasive mode of communication, and in modern societies, the media are important social institutions that reflect and affect the values and behaviors of large segments of the population
special visual effects
a specialized area of production that used to be highly laborious and quite expensive but now quite possible for even the lowest budgets through inexpensive digital image-processing programs (think of your I-pads and I-phones). Special effects were traditionally things like explosions or ghosts appearing, etc. whereas today we see all of the computer-generated graphics more from the framework of "visual" effects
walkspace
additional space left in the frame for the person to move into
SKAM Austin
an American teen drama web television series, based on the Norwegian TV Series Skam, created by Julie Andem. Austin, Texas, teenagers are followed in their everyday lives of school, love and leisure time
social network site
an online service on which members can establish relationships based on friendship, kinship, shared interests, business advantage or other reasons
true
any person can now be the source of a message
postmodernism
anything but pure. Consists of past styles and techniques
hegemonic media messages
are thought to keep powerless groups from making their ideas known
mosaic logic
asserts that television bombards us with changing bits of information that we are responsible for cognitively reassembling, therefore television encourages sensory involvement
large-scale production
big budget films with studio backing
consequence of social media
blurring of lines between business relationships and personal relationships
visual theory of omniphasism
combines reason and intuition into a balanced whole
routines
consistent event planner create ________
realism
creates and sustains an illusion of reality
creator economy
current buzz term for entrepreneurs building and marketing an online business
George Gerber's cultivation analysis theory
depending on TV consumption patterns, viewers cultivate perceptions of the world that are consistent with TV depictions
concept artist
designer who creates illustrations of the settings and costumes that the director has in mind for the film
graphics
digitally created or physically created that help establish the time, place or mood
control publics
direct what publics think or do in relation to the client's needs
distribution in the film industry
distribution companies form the core of economic power in commercial film. filmmakers need them to circulate their work. exhibitors need them to supply their sense. 6 Hollywood firms are the world's major distributers.
viewers per household
how many people are watching a program at a given time
uses and gratification research
how we use the media
editor
in charge of post productions responsibilities such as titles, visual effects, narration, sound effects, distribution
producer
in charge of preproduction responsibilities such as research, writing, ethics, scheduling, budget
director
in charge of production responsibilities such as visualization, selection or visuals and sounds, lighting, casting, blocking
demographics, lifestyles, media use
information helpful to gather to identify a target audience
true
mass communication is a direct form of communication with unlimited feedback
intentional
mass media design is an ______ form of communication
scenic artist
member of set crew responsible for painting surfaces of set
lead man
member of set crew responsible for tracking down various props and items of decor for the set
Casting Director
member who searches for and auditions performers for the film, and suggests actors for leading roles and character parts; may also cast extras
digitization
messages are converted into computer-readable electrical signals (or bits) that can be quickly processed, efficiently stored, and cheaply transmitted
intended emotional effect on the audience
most notable feature of the horror genre
creating mutually beneficial relationships
nurture and build a good relationship between client and its publics
context collapse
occurs when people are forced to grapple simultaneously with otherwise unrelated social contexts that are rooted in different norms and seemingly demand different social responses
power it has to be persuasive
one of the most major strengths of humor
death
rarely in sitcoms
respond to publics
react to the issues, problems, needs of publics on behalf of the client
approaches to production
realism, modernism, postmodernism
obstinate audience theory
receivers were viewed as creative consumers who sought out media messages according to their own needs and interpreted messages in their own ways
elements of western genre
restoration of social order, revenge or retribution, gun fights, saloon and American frontier setting
monitoring metrics
retweets, favorites, comments, sharing, etc.
how audiences resist mass media influence
selective processing, conducting oppositional readings, using media for individual gratification
4 forms of comedy
silent, slapstick, romantic, screwball
frames
still pictures
new media
used to describe digital information and telecommunication systems, including networked computing and mobile telecommunication
magazines
used to pass time, find detailed information, gain access to valued subgroups
newspapers
used to pass time, find mundane information, keep in touch with events, identify self as reader
radio
used to pass time, find mundane information, regulate moods, ease loneliness
television
used to pass time, provide companionship, keep in touch with events, relax, find escapist entertainment
independent production
usually lower budget films, seen as more artistic
small-scale production
very few people work on the film and sometimes it's just one person doing all the technical and production work
event planning, publicity/press agent, marketing, merchandising
what PR practitioners do
effects research
what the media do to us
1972
when HBO first debuted
ignore
when dealing with difficult people the first rule of thumb is to ______
