comm final

light, recording medium, and presentation of the work

3 things that should be assessed in technical aspects of visual design

kinetoscope

A moving-picture device, invented by Thomas Edison and his associates in 1892, that allowed one person at a time to watch a motion picture by looking through the viewer.

hegemony

domination over others

Film Noir Themes

forbidden subjects, detective hero, verbal wit

surveillance, correlation, cultural transmission, entertainment

four media functions

Lookspace

frame area in front of an on-screen performer who is looking at an off-screen object or person

coverage

percentage of TV households that could receive a program

share of audience

percentage of TV sets in use tuned to a program

ratings

percentage of households viewing a TV program at one time

Affordances of Networked Media

persistence, visibility, spreadability, searchability

modernism

practices typical of contemporary life or thought with the use of innovative techniques

film editing

the coordinating of one shot within the next often where the desired shots focus on connecting the end of one shot to the beginning of another

animation

the depiction of imaginative worlds through the use of graphics

film narration

the flow of story information in order to achieve the desired effects

cultural studies research

the interrelationship between media and cultural values and attitudes

public relations

the management of communication between an organization and its publics

hierarchy/chain of command

the most formal channels of how information should flow within an organization

preparation

the most vital aspect of event planning and should be the daily mantra of all event planners

film form

the overall system of relations that we can perceive among the elements in the whole film

MTV

the predominant channel throughout the 90s other channels were competing with

essential area

the recording area within the camera frame

headroom

the space above the subjects head within the frame

production

the stage of the production process during which production materials and equipment are set up and sounds and images are actually recorded

stages of screenplay

treatment, a synopsis of the action; then one or more full-length scripts; and a final version, the shooting script

exploitation production

small budgets where people have numerous jobs and they don't enter the theatrical market

assembly phase

(postproduction staff members work behind the scenes throughout shooting). editor catalogs and assembles takes produced during shooting, and decides how footage will be cut together. editor inspects dailies and assistant editor synchronizes images and sound

5 traditional characteristics of mass media

1. Media messages are a form of communication 2. The source is often a large, complex organization with a profit orientation 3. Receivers usually are -Anonymous to both the senders and other receivers -Are out of each other's physical presence 4. Mass communication is indirect, with limited feedback 5. REQUIRES technology to create, send, receive messages

5 best practices for social media platform marketing

1. develop clear objectives 2. understand and monitor metrics 3. know the audience 4. communicate with your audience in the most appropriate way 5. keep search in mind

4 modes of film production

1. large scale production 2. exploitation production 3. independent 4. small scale production

media effects research

An attempt to analyze how people use the information they receive from the media.

public relations spin

Any effort by an individual or organization to interpret an event or issue according to a particular viewpoint. Can also lead to a question of ethics. Concept of framing. first appeared in the NY Times editorial about Regan's reelection campaign.

Bell Pottinger Case

British Reputation Management firm conducted an unethical, race-baiting campaign that exploited divisions between South Africa's black and white residents with the goal of diverting attention from a scandal surrounding the country's embattled president, Jacob Zuma. critics called it, "reputation laundering"

paul denino

I.R.L. (in real life) game streaming; became famous for his great skills in playing the most played and updated free fantasy MMORPG game

management function of PR

Public relations is most effective when it is a strategic and integral part of decision making by top management. Public relations involves counseling, problem solving, and the management of competition and conflict.

narrative

a chain of events in cause-effect relationship occurring in time and space

mass media/mass communication

a powerful and pervasive mode of communication, and in modern societies, the media are important social institutions that reflect and affect the values and behaviors of large segments of the population

special visual effects

a specialized area of production that used to be highly laborious and quite expensive but now quite possible for even the lowest budgets through inexpensive digital image-processing programs (think of your I-pads and I-phones). Special effects were traditionally things like explosions or ghosts appearing, etc. whereas today we see all of the computer-generated graphics more from the framework of "visual" effects

walkspace

additional space left in the frame for the person to move into

SKAM Austin

an American teen drama web television series, based on the Norwegian TV Series Skam, created by Julie Andem. Austin, Texas, teenagers are followed in their everyday lives of school, love and leisure time

social network site

an online service on which members can establish relationships based on friendship, kinship, shared interests, business advantage or other reasons

true

any person can now be the source of a message

postmodernism

anything but pure. Consists of past styles and techniques

hegemonic media messages

are thought to keep powerless groups from making their ideas known

mosaic logic

asserts that television bombards us with changing bits of information that we are responsible for cognitively reassembling, therefore television encourages sensory involvement

large-scale production

big budget films with studio backing

consequence of social media

blurring of lines between business relationships and personal relationships

visual theory of omniphasism

combines reason and intuition into a balanced whole

routines

consistent event planner create ________

realism

creates and sustains an illusion of reality

creator economy

current buzz term for entrepreneurs building and marketing an online business

George Gerber's cultivation analysis theory

depending on TV consumption patterns, viewers cultivate perceptions of the world that are consistent with TV depictions

concept artist

designer who creates illustrations of the settings and costumes that the director has in mind for the film

graphics

digitally created or physically created that help establish the time, place or mood

control publics

direct what publics think or do in relation to the client's needs

distribution in the film industry

distribution companies form the core of economic power in commercial film. filmmakers need them to circulate their work. exhibitors need them to supply their sense. 6 Hollywood firms are the world's major distributers.

viewers per household

how many people are watching a program at a given time

uses and gratification research

how we use the media

editor

in charge of post productions responsibilities such as titles, visual effects, narration, sound effects, distribution

producer

in charge of preproduction responsibilities such as research, writing, ethics, scheduling, budget

director

in charge of production responsibilities such as visualization, selection or visuals and sounds, lighting, casting, blocking

demographics, lifestyles, media use

information helpful to gather to identify a target audience

true

mass communication is a direct form of communication with unlimited feedback

intentional

mass media design is an ______ form of communication

scenic artist

member of set crew responsible for painting surfaces of set

lead man

member of set crew responsible for tracking down various props and items of decor for the set

Casting Director

member who searches for and auditions performers for the film, and suggests actors for leading roles and character parts; may also cast extras

digitization

messages are converted into computer-readable electrical signals (or bits) that can be quickly processed, efficiently stored, and cheaply transmitted

intended emotional effect on the audience

most notable feature of the horror genre

creating mutually beneficial relationships

nurture and build a good relationship between client and its publics

context collapse

occurs when people are forced to grapple simultaneously with otherwise unrelated social contexts that are rooted in different norms and seemingly demand different social responses

power it has to be persuasive

one of the most major strengths of humor

death

rarely in sitcoms

respond to publics

react to the issues, problems, needs of publics on behalf of the client

approaches to production

realism, modernism, postmodernism

obstinate audience theory

receivers were viewed as creative consumers who sought out media messages according to their own needs and interpreted messages in their own ways

elements of western genre

restoration of social order, revenge or retribution, gun fights, saloon and American frontier setting

monitoring metrics

retweets, favorites, comments, sharing, etc.

how audiences resist mass media influence

selective processing, conducting oppositional readings, using media for individual gratification

4 forms of comedy

silent, slapstick, romantic, screwball

frames

still pictures

new media

used to describe digital information and telecommunication systems, including networked computing and mobile telecommunication

magazines

used to pass time, find detailed information, gain access to valued subgroups

newspapers

used to pass time, find mundane information, keep in touch with events, identify self as reader

radio

used to pass time, find mundane information, regulate moods, ease loneliness

television

used to pass time, provide companionship, keep in touch with events, relax, find escapist entertainment

independent production

usually lower budget films, seen as more artistic

small-scale production

very few people work on the film and sometimes it's just one person doing all the technical and production work

event planning, publicity/press agent, marketing, merchandising

what PR practitioners do

effects research

what the media do to us

1972

when HBO first debuted

ignore

when dealing with difficult people the first rule of thumb is to ______