Consumer Behavior chapter 2
Addictive Consumption
Consumer addiction Social media addiction Cyberbullying
Needs and Wants
Consumerspace Materialism Provenance Curation
Consumer Terrorism
Cyberterrorism Guerrilla marketing
Market Access
Disabilities Food deserts Media literacy Functionally illiterate
Dark Side of CB
Illegal acquisition and product use Consumer theft and fraud Shrinkage Serial wardrobers Counterfeiting Anticonsumption
advertising foster materialism
Products are designed to meet existing needs Advertising only helps to communicate their availability
Provenance
Shoppers are willing to pay more for an item when they know exactly where it comes from.
Courses of Action
Voice Private Third-Party Response
Want
Want: one way that society has taught us that the need can be satisfied while the need is the biological motive
Green marketing
a strategy that involves the development and promotion of environmentally friendly products and stressing
Consumerism Culture jamming
a strategy to disrupt efforts by the corporate world to dominate our cultural landscape.
Consumerspace
an environment where individuals dictate to companies the types of products they want and how, when, and where (or even if) they want to learn about those products
Curation
an expert who carefully chooses pieces to include in a museum exhibit now applies to a range of consumer products such as food, clothing, and travel.
Guerrilla marketing
an innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
Media literacy
consumer's ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and nonprint messages.
Functionally illiterate
describes a person whose reading skills are not adequate to carry out everyday tasks
Counterfeiting
is when companies or individuals sell fake versions of real products to customers.
voice
means complaining
Trans-formative Consumer Research
projects that include the goal of helping people or bringing about social change encourage positive behaviors and discourage negative activities
Anticonsumption
relates to events in which people deliberately deface or mutilate products and services
Private
sharing your dissatisfaction with friends
Third-Party Response
taking legal action or going through an organization
Market Regulation Corrective advertising
that the company must inform consumers that previous messages were wrong or misleading.
Materialism
the importance people attach to worldly possessions
Cyberterrorism
the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society.
Corporate Social Responsibility (CSR)
the process of encouraging organizations to make a positive impact on stakeholders
triple bottom-line orientation
to business strategies that strive to maximize return in three ways: Financial Social Environmental
Conscientious consumerism
to consumer's focus on personal health is merging with a growing interest in global health.
Cyberbullying
to the "willful and repeated harm inflicted through the use of computer, cell phones, and other electronic devices.
Green washing
when companies make false or exaggerated claims about how environmentally friendly their products are
Serial wardrobers
who buy an outfit, wear it once, and return it"; customers who change price tags on items, then return one item for the higher amount
