Consumer Behavior chapter 2

Addictive Consumption

Consumer addiction Social media addiction Cyberbullying

Needs and Wants

Consumerspace Materialism Provenance Curation

Consumer Terrorism

Cyberterrorism Guerrilla marketing

Market Access

Disabilities Food deserts Media literacy Functionally illiterate

Dark Side of CB

Illegal acquisition and product use Consumer theft and fraud Shrinkage Serial wardrobers Counterfeiting Anticonsumption

advertising foster materialism

Products are designed to meet existing needs Advertising only helps to communicate their availability

Provenance

Shoppers are willing to pay more for an item when they know exactly where it comes from.

Courses of Action

Voice Private Third-Party Response

Want

Want: one way that society has taught us that the need can be satisfied while the need is the biological motive

Green marketing

a strategy that involves the development and promotion of environmentally friendly products and stressing

Consumerism Culture jamming

a strategy to disrupt efforts by the corporate world to dominate our cultural landscape.

Consumerspace

an environment where individuals dictate to companies the types of products they want and how, when, and where (or even if) they want to learn about those products

Curation

an expert who carefully chooses pieces to include in a museum exhibit now applies to a range of consumer products such as food, clothing, and travel.

Guerrilla marketing

an innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

Media literacy

consumer's ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and nonprint messages.

Functionally illiterate

describes a person whose reading skills are not adequate to carry out everyday tasks

Counterfeiting

is when companies or individuals sell fake versions of real products to customers.

voice

means complaining

Trans-formative Consumer Research

projects that include the goal of helping people or bringing about social change encourage positive behaviors and discourage negative activities

Anticonsumption

relates to events in which people deliberately deface or mutilate products and services

Private

sharing your dissatisfaction with friends

Third-Party Response

taking legal action or going through an organization

Market Regulation Corrective advertising

that the company must inform consumers that previous messages were wrong or misleading.

Materialism

the importance people attach to worldly possessions

Cyberterrorism

the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society.

Corporate Social Responsibility (CSR)

the process of encouraging organizations to make a positive impact on stakeholders

triple bottom-line orientation

to business strategies that strive to maximize return in three ways: Financial Social Environmental

Conscientious consumerism

to consumer's focus on personal health is merging with a growing interest in global health.

Cyberbullying

to the "willful and repeated harm inflicted through the use of computer, cell phones, and other electronic devices.

Green washing

when companies make false or exaggerated claims about how environmentally friendly their products are

Serial wardrobers

who buy an outfit, wear it once, and return it"; customers who change price tags on items, then return one item for the higher amount