Consumer Behavior Exam 3

Caleb learned from his parents that littering was bad, so when he sees someone doing it, he forms an unfavorable impression of that person. Caleb's learned predisposition to dislike someone who litters represents his __________.

Attitude

For years, American automobiles did not have the level of quality that foreign, particularly Japanese automobiles had. However, that has changed and most automobiles built in the United States have comparable or superior quality than imports. Consumers attitudes are subject to change, however, and marketers must use which strategy to change the cognitive component of consumers attitudes?

Change beliefs

Which type of ad directly compares the features or benefits of two or more brands

Comparative ad

Which trait reflects an individual difference in consumers propensity to be biased against the purchase of foreign products

Consumer ethnocentrisum

Which type of ad is designed primarily to elicit a positive affective response rather than to provide information or arguments?

Emotional Ad

Consumers have described apples iPod products, such as the MP3 music player and the new video player, as imaginative and up-to-date. The brand is also considered to be daring, changing the traditional media models. Based on this description, which dimension of brand personality best describes the iPod

Excitement

True or False: Consumer decisions are rational and functional; otherwise they do not involve decisions

FALSE

True or False: Marketers create needs

FALSE

True or False: Only when the desired state is greater than the actual state will a problem exist

FALSE

A long-running television commercial for dial soap would show an individual in various situations with other people. The individual would join the others and look around, appearing to be in discomfort. Then the voice over would say. "Aren't you glad you used Dial... don't you wish everyone did?" Which type of appeal does this illustrate?

Fear Appeal

James begged his mother to buy him some high-top converse shoes. When asked why he wanted these shoes he said that he wanted them because they are comfortable. He really wanted them because his best friends have them, and if he had them he would be considered cool. But he didnt want to tell his mother that. Wanting to appear cool to his friends represents what kind of motive?

Latent (unconscious)

Blake doesnt much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _________________.

Low in product involvement; high is purchase involvement.

True or False: Extroversion, instability, agreeableness, openness to experience, and conscientiousness are dimensions of brand personality

Nah FALSE

Which term is often used interchangeably with the term "motivation"?

Need

Which core trait in the Five-Factor model of personality is manifested by an individual who is moody, temperamental, and touchy?

Neuroticism

Toyota offers a hybrid version of its popular Highlander mid-sized SUV. The advertising for this car features the positive benefits of owning a hybrid, but it fails to mention that the hybrid is considerably more expensive than the conventional version of the model. This is an example of a(n) ____________.

One-sided message

Quaker introduced its "quaker oats to go" bar and marketed it as a healthy convenient breakfast choice. Quaker's marketing message is designed to help the consumer to _________________

Recognize a problem and Acknowledge breakfast as important and make it a priority for a busy day

An advertisement for Topol toothpast, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

Selective problem recognition

For years the U.S. Army ran an advertising campaign with the tagline, "be all you can be" To which of Maslow's needs in this appealing

Self Actualization

The sum of all physical features of a retail environment is referred to as the __________.

Store atmosphere

True or False: If purchase involvement is high, then enduring product involvement will also be high.

TRUE

The owner of a local restaurant wants to enhance consumers attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective?

Use positive music in advertisements so the consumer will transfer the positive affect associated with the music to the restaurant.

Mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain way not because she really wants to, but rather, she does it because others around her are doing it. The influence theses others have on Mimi represents which situational characteristic?

social surroundings

Gertrude is very environmentally conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior conveys which type of situation

socially sensitive situation ???????

In which situation do marketers attempt to place their ads in appropriate media content to enhance their effectiveness?

usage ????????