consumer behavior quiz 3

Marketers use results from AIO surveys to ________. A) define target markets B) create a new view of the market C) position a product D) all of the above

D) all of the above

What is important to know in order for marketers to be able to predict consumer behavior? a. all the above b. social conditions c. personality traits d. economic conditions

a. all the above

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car. a. anthropomorphized b. branded c. repositioned d. archetype

a. anthropomorphized

Which of the following is a level of a people extended self? a. community level b. all the above c. family level d. individual level

b. all the above

The ideal self is a reference to out realistic appraisals of the qualities we have and dont have. true false

false

self-image congruence models say that we choose products when attributes are opposite of the self. true false

false

Match.com and eharmony.com measure identifiable personal characteristics called ________. a. personality traits b. personality matches c. ego matches d. personality image

a. personality traits

AIO surveys help measure ________. a. demographics b. lifestyles c. heavy users d. personality

b. lifestyles

_______ are the use of psychological, sociological and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology or otherwise hold an attribute or use a medium. a. promotional segmentations b. psychographics c. AIO measures d. lifestyles

b. psychographics

The ideal self is a persons conception of how she______. a. realistically thinks she is b. would like to be c. imagines others thing of her d. adapts to play different roles

b. would like to be

The Geico gecko and the Kelloggs Tony the Tiger are examples of _______. a. brand arrogance b. brand positioning c. anthropomorphism d. branded people

c. anthropomorphism

Sarah posted photos of herself at a concert to her Facebook profile. She also liked, forwarded, and commented on a Twitter post. Sarah also has a profile in Tinder, and although she is single she doesn't really use it that much. All these are examples of Sarahs______. a. inner self b. actual self c. digital self d. ideal self

c. digital self

If products take on masculine or feminine attributes, they are said to be ________. a. androgynous b. sexy c. sex-typed d. sexuality explicit

c. sex-typed

______ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment. a. self-image b. mirror image c. consumer image d. archetype

d. archetype

_______ are universally recognized ideas and behavioral patterns. a. detached b. compliant c. aggressive d. archetypes

d. archetypes

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept. true false

true

Brand personality is a set of traits people attribute to a product as if it was a person. true false

true

Every time Tim goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self. true false

true

Lifestyle marketing takes positions that people express their personalities through the way they_____. a. spend their leisure time and disposable income b. choose their fashion of clothing and hairstyles c. buy products for gifts and for themselves d. spend money on music and movies

a. spend their leisure time and disposable income

______ occurs when symbolic meanings of different products relate to one another; they are frequently used together and are part of the same lifestyle. a. anthropomorphism b. product co-branding c. brand personalities d. product complementarily

d. product complementarily