Consumer Behavior Review Test One
By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?
47
Which age category is expected to experience the largest percentage increase between 2010 and 2020?
60 - 69
The gay market has been estimated to compromise of the adult U.S. population
7 percent
Subculture
A group of people with shared value systems based on common life experiences and situations
Sub-market
A market which is a distinct and identifiable part of a larger market
secular society
A society that is not ruled by religious beliefs
Which of the following is included in marketing communication
Advertising, sales force, public relations, packaging, (all of the above)
Trademarks
All of the above
Which of the following is a key consideration for each geographic market that a firm is contemplating
All of the above (, Geographics are homogenous, what needs can this product fill, what are the distribution, political structures of the product, in what ways can we communicate about the product)
Which term describes consumers purchases and use of autmobiles, homes, yachts, clothes and so forth primarily to document their great wealth
Blue blood consumption
In which country is the concept of gunaxi, which involves personal relationships, an important consideration
China
Which of the following is considered a symbol that has varying meaning across culture
Colors, animals, numbers, music (all of the above)
Marketers that wish to expand internationally need to understand a cultures widely held beliefs that affirm what is desirable. To do this, marketers should study
Cultural values
Which of the following statements is true regarding culture?
Culture is acquired
It is critical that a firm consider value from which perspective
Customers
Which of the following is a cultural factor that affects consumer behavior and marketing strategy?
Demographics, values, languages, nonverbal communication.
Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?
Ethnic
Bases for subculture in the united states
Ethnic groups, religions, geographic areas, generations, (all of the above)
Which generation of hispanic adults was born outside the U.S., has lower income and education
First generation adults
Phillip is an adult that has moved back in with his parents. He doesnt believe in sacrficing time, every, and relations to the extenet he sees older works do. Has a masters degree but does not want to work for a large corporation. Which generation is Phillip most like
Generation Y
an unsubstantiated green claims increased in number and scope the TC developed the--- to help alleviate concern over the potential for marketers to mislead consumers.
Green guides
Which of the following is predicted to be the fastest growing ethnic groups in the U.S between 2000 and 2020
Hispanics
Which of the following is not an application of consumer behavior
Human resource management
MII is a manufacturer located in Topeka. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that MII needs to be aware of?
Nonverbal communication
Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?
Occupation
Marketing Mix
Product, Price, Place, Promotion
Eco-Villians
Some very dismissive of environmental concerns
Acculturation
The adoption of cultural traits, such as language, by one group under the influence of another.
What is meant by the term culture
The complex whole that includes knowledge, belief, art, laws, morals, customs, habits, etc. As acquired by humans as members of socials.
Ethical marketing
The moral aspects of a firm's marketing strategies. It can be encouraged by the use of moral codes of practice.
cause-related marketing
The practice of linking products to a particular social cause on an ongoing or short-term basis
lifestyle
The way in which a person or group lives
Which of the following is true regarding changes in American cultural values
There is substantial variance in values across individuals and groups
Which of the following is factor influencing nonverbal communication
Things, relationships, space, symbols
Country values individualism over collectivism?
United States
Which country has the largest percentage of its citizens older than 60 years of age?
United States
Jonathon is a self employed construction worker. He is proud of his ability to do real work and sees himself as the often unappreciated backbone of America. he dislikes the upper middle class and prefers products and stores positioned toward his social class level. According to the authors of your textbook, which term best describes Jonathon
Working class aristocrat
voluntary simplicity
a way of life that involves wanting and spending less
Bicultural Hispanic teens tend to ____.
acculturate by adding another culture, not by replacing their first culture
Individualism affects which of the following
all of the above
Which of the following is an internal influence on consumer behavior
attitudes
The is a great place to find demographic data on the U.S. population
census
How can an organization provide superior customer value to customers
conducting market research
Event Marketing
creating a brand-marketing event or serving as a sole or participating sponsor of events created by others
Single-item indexes
estimate social status on the basis of a single dimension such as education, income, or occupation
In Japan the exchange of meishi is the most basic of social rituals in a nation where social rituals matters very much. The act of exchanging meishi is weighted with meaning....
exchange of business cards
Greenwashing
exploiting a consumer by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales
Men are more involved than ever in the grocery shopping task because of _____:
generational shifts and masculine/feminine values
Emerging American Values
getting off the grid, meaningful green, EcoTechMed
Creative Class
group of workers in multiple industries united by the fact that creativity is central to their productive work
The relatively faster growth rate of non-European groups in the United States is due to their _____
higher birthrates and greater immigration
List and briefly describe four steps involved in market segmentation
indentify needs of consumers, grouping consumers, decribe each group, selecting an attractive segment to serve
defining characteristics of American society
individualism
The boundaries that culture gets on behavior are called.
norms
Traditional American Values
personal achievement, equality & democracy,freedom,work,morality, progress & material comfort, efficiency & practicality, self fulfillment
The nearness that others can come to you in various situations without your feeling uncomfortable is known as.
personal space
Which subculture of Hispanics tends to have incomes well above the others?
puerto ricans and cubans
jared is surveying consumers to gain a better understanding of his restaurants image relative to competing restaurants. Jared is concerned with his restaurants
satisfaction index
gender roles
sets of behavioral norms assumed to accompany one's status as male or female
Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to admit that they are spending beyond their comfort range?
shift toward immediate gratification
Using one marketing strategy across various cultures is referred to as
standardization
social marketing
the application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment
What is purchasing power parity?
the rate of conversion of one country's currency to purchase the same goods
Consumer Behavior
the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires
To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition.
vale
Which of the following statements is true regarding african american internet usage
African americans prefer black perspective on news and information
Which is not a reason americans work long hours
All of the above
Which one of these factors is NOT true regarding glocalization
All of these factors are true
Serivce
Any activity that fulfills a human want or need and returns money to those who provide it.
Subculture that has the highest educations levels and median household incomes?
Asian/pacific islander
Which of the following is strongly associated with occupation?
Income and education
Nic did not complete high school and works as a janitor at two jobs. His income is very low and does not posses any skills to help him get a better paying job. Which social class best describes Nic
Lower middle class
Elizabeth is a physician earning $300,000 per year. Using the coleman system, identify the social class to which Elizabeth belongs
Lower upper
ascpect regarding consumer behavior
Necassary to conduct research, its complex, must be ethical (all of the above)
Which of the following is not a reason the population of the United states has grown steadily since 1960?
all of the above are reasons the population has grown
Ethic Subculture
all subcultures are very diverse, and general descriptions do not apply
green marketing
marketing efforts to produce, promote, and reclaim environmentally sensitive products
List the applications of consumer behavior
marketing strategy, regulatory policy, social marketing, informed individuals
cause marketing
occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products
Demographics
statistical data relating to the population and particular groups within it.
What are demographics?
statistical data relating to the population and particular groups within it.
Multi-item indexes
take into account numerous variables simultaneously and weight these according to a scheme that reflects societal views