Consumer Behavior Review Test One

By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?

47

Which age category is expected to experience the largest percentage increase between 2010 and 2020?

60 - 69

The gay market has been estimated to compromise of the adult U.S. population

7 percent

Subculture

A group of people with shared value systems based on common life experiences and situations

Sub-market

A market which is a distinct and identifiable part of a larger market

secular society

A society that is not ruled by religious beliefs

Which of the following is included in marketing communication

Advertising, sales force, public relations, packaging, (all of the above)

Trademarks

All of the above

Which of the following is a key consideration for each geographic market that a firm is contemplating

All of the above (, Geographics are homogenous, what needs can this product fill, what are the distribution, political structures of the product, in what ways can we communicate about the product)

Which term describes consumers purchases and use of autmobiles, homes, yachts, clothes and so forth primarily to document their great wealth

Blue blood consumption

In which country is the concept of gunaxi, which involves personal relationships, an important consideration

China

Which of the following is considered a symbol that has varying meaning across culture

Colors, animals, numbers, music (all of the above)

Marketers that wish to expand internationally need to understand a cultures widely held beliefs that affirm what is desirable. To do this, marketers should study

Cultural values

Which of the following statements is true regarding culture?

Culture is acquired

It is critical that a firm consider value from which perspective

Customers

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

Demographics, values, languages, nonverbal communication.

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

Ethnic

Bases for subculture in the united states

Ethnic groups, religions, geographic areas, generations, (all of the above)

Which generation of hispanic adults was born outside the U.S., has lower income and education

First generation adults

Phillip is an adult that has moved back in with his parents. He doesnt believe in sacrficing time, every, and relations to the extenet he sees older works do. Has a masters degree but does not want to work for a large corporation. Which generation is Phillip most like

Generation Y

an unsubstantiated green claims increased in number and scope the TC developed the--- to help alleviate concern over the potential for marketers to mislead consumers.

Green guides

Which of the following is predicted to be the fastest growing ethnic groups in the U.S between 2000 and 2020

Hispanics

Which of the following is not an application of consumer behavior

Human resource management

MII is a manufacturer located in Topeka. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that MII needs to be aware of?

Nonverbal communication

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

Occupation

Marketing Mix

Product, Price, Place, Promotion

Eco-Villians

Some very dismissive of environmental concerns

Acculturation

The adoption of cultural traits, such as language, by one group under the influence of another.

What is meant by the term culture

The complex whole that includes knowledge, belief, art, laws, morals, customs, habits, etc. As acquired by humans as members of socials.

Ethical marketing

The moral aspects of a firm's marketing strategies. It can be encouraged by the use of moral codes of practice.

cause-related marketing

The practice of linking products to a particular social cause on an ongoing or short-term basis

lifestyle

The way in which a person or group lives

Which of the following is true regarding changes in American cultural values

There is substantial variance in values across individuals and groups

Which of the following is factor influencing nonverbal communication

Things, relationships, space, symbols

Country values individualism over collectivism?

United States

Which country has the largest percentage of its citizens older than 60 years of age?

United States

Jonathon is a self employed construction worker. He is proud of his ability to do real work and sees himself as the often unappreciated backbone of America. he dislikes the upper middle class and prefers products and stores positioned toward his social class level. According to the authors of your textbook, which term best describes Jonathon

Working class aristocrat

voluntary simplicity

a way of life that involves wanting and spending less

Bicultural Hispanic teens tend to ____.

acculturate by adding another culture, not by replacing their first culture

Individualism affects which of the following

all of the above

Which of the following is an internal influence on consumer behavior

attitudes

The is a great place to find demographic data on the U.S. population

census

How can an organization provide superior customer value to customers

conducting market research

Event Marketing

creating a brand-marketing event or serving as a sole or participating sponsor of events created by others

Single-item indexes

estimate social status on the basis of a single dimension such as education, income, or occupation

In Japan the exchange of meishi is the most basic of social rituals in a nation where social rituals matters very much. The act of exchanging meishi is weighted with meaning....

exchange of business cards

Greenwashing

exploiting a consumer by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales

Men are more involved than ever in the grocery shopping task because of _____:

generational shifts and masculine/feminine values

Emerging American Values

getting off the grid, meaningful green, EcoTechMed

Creative Class

group of workers in multiple industries united by the fact that creativity is central to their productive work

The relatively faster growth rate of non-European groups in the United States is due to their _____

higher birthrates and greater immigration

List and briefly describe four steps involved in market segmentation

indentify needs of consumers, grouping consumers, decribe each group, selecting an attractive segment to serve

defining characteristics of American society

individualism

The boundaries that culture gets on behavior are called.

norms

Traditional American Values

personal achievement, equality & democracy,freedom,work,morality, progress & material comfort, efficiency & practicality, self fulfillment

The nearness that others can come to you in various situations without your feeling uncomfortable is known as.

personal space

Which subculture of Hispanics tends to have incomes well above the others?

puerto ricans and cubans

jared is surveying consumers to gain a better understanding of his restaurants image relative to competing restaurants. Jared is concerned with his restaurants

satisfaction index

gender roles

sets of behavioral norms assumed to accompany one's status as male or female

Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to admit that they are spending beyond their comfort range?

shift toward immediate gratification

Using one marketing strategy across various cultures is referred to as

standardization

social marketing

the application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment

What is purchasing power parity?

the rate of conversion of one country's currency to purchase the same goods

Consumer Behavior

the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires

To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition.

vale

Which of the following statements is true regarding african american internet usage

African americans prefer black perspective on news and information

Which is not a reason americans work long hours

All of the above

Which one of these factors is NOT true regarding glocalization

All of these factors are true

Serivce

Any activity that fulfills a human want or need and returns money to those who provide it.

Subculture that has the highest educations levels and median household incomes?

Asian/pacific islander

Which of the following is strongly associated with occupation?

Income and education

Nic did not complete high school and works as a janitor at two jobs. His income is very low and does not posses any skills to help him get a better paying job. Which social class best describes Nic

Lower middle class

Elizabeth is a physician earning $300,000 per year. Using the coleman system, identify the social class to which Elizabeth belongs

Lower upper

ascpect regarding consumer behavior

Necassary to conduct research, its complex, must be ethical (all of the above)

Which of the following is not a reason the population of the United states has grown steadily since 1960?

all of the above are reasons the population has grown

Ethic Subculture

all subcultures are very diverse, and general descriptions do not apply

green marketing

marketing efforts to produce, promote, and reclaim environmentally sensitive products

List the applications of consumer behavior

marketing strategy, regulatory policy, social marketing, informed individuals

cause marketing

occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products

Demographics

statistical data relating to the population and particular groups within it.

What are demographics?

statistical data relating to the population and particular groups within it.

Multi-item indexes

take into account numerous variables simultaneously and weight these according to a scheme that reflects societal views